Official UK procurement notice
Marketing Advertisement & Creative Services Framework
Authority: London Legacy Development Corporation (Public body)
What is being bought2 lots · detail below
Published requirement descriptionLondon Legacy Development Corporation (LLDC) is procuring a new Marketing, Advertising & Creative (MAC) Services Framework to deliver high-quality, insight-driven and audience-focused marketing activity across Queen Elizabeth Olympic Park (QEOP) and the wider LLDC estate. The Framework will comprise two lots:
Lot 1 – Strategic Marketing Delivery Partner: providing strategic planning, campaign development, integrated marketing delivery, content strategy, data insight, channel planning and ongoing support for Park-wide programmes, seasonal campaigns and major cultural, sporting and community events.
Lot 2 – Creative, Design & Campaign Services: providing agile, project-based creative outputs including design, visual identity development, campaign artwork, content creation (video, photography, digital assets), copywriting, social content, on-site activations and production support.
The Framework will support the full breadth of LLDC’s marketing and communications requirements, including brand development, visitor attraction campaigns, placemaking, cultural programming, community engagement, youth programmes, digital communications, event promotion and strategic stakeholder-facing materials.
The Framework is designed to accommodate both a long-term strategic partner and a diverse pool of creative agencies, ensuring capacity, agility, innovation and best value for publicly funded marketing. Commissions will be issued via call-off contracts based on need, with no guaranteed minimum spend.
- How the procedure runs: Structure of the Procurement The procurement will run as a two-stage Flexible Procedure. At Stage 1, suppliers will submit a completed Selection Questionnaire (SQ) together with their ITT technical and pricing responses. This ensures that shortlisted suppliers can progress efficiently to Stage 2 without extended downtime between stages. Submission Requirements Suppliers must submit: their full SQ response; and their ITT materials (written responses, rate cards, and initial pitch presentation). Shortlisting and Next Steps Following evaluation of the SQ, the top 8 (maybe 9th and 10th, if they score above 60% on the SSQ stage and up to authority's discretion), scoring suppliers will progress to Stage 2. These shortlisted suppliers will be granted a 10-day refresh period to update and refine their ITT materials before participating in the Stage 2 Pitch Presentations. Updated documents may include revised pitch decks, creative concepts, narrative responses, and rate cards.
CPV: Advertising and marketing services · Advertising campaign services · Business services: law, marketing, consulting, recruitment, printing and security · Direct marketing services · Marketing services
How this framework works
From the published notice- Type
- Closed framework · open framework scheme (admission reopens)
- Call-offs
- call-offs may be awarded directly or by further competition
- Places
- up to 8 suppliers · 5 bids on the busiest of 2 lots (0.6 per place) · 6 appointed
- Framework period
- 8 yrs from 25 Feb 2026
- Scheme runs until
- 31 Mar 2034
- Supplier levy on call-offs (max %)
- N/A
Published description of the framework
The MAC Framework will operate as a multi-supplier, multi-lot arrangement with call-off contracts issued as required by LLDC and participating GLA Group bodies. Prices will be determined through the Framework Pricing Schedule, which establishes:
a) fixed day rates for core roles across both Lots,
b) capped third-party and subcontractor mark-ups (maximum 12.5%),
c) transparent cost build-up for production, content creation and specialist support, and
d) a requirement for suppliers to provide itemised quotations for each call-off based on the agreed framework rates.
Selection for call-off contracts will depend on value, complexity and urgency:
a) Up to £75,000: awarded via taxi-ranking (Lot 2), offered to the next-ranked supplier in order. GLA Group may be using the TFL Procurement approach which is compliant direct award up to £75k, up to 9 months.
b) £75,000 – £150,000: call-offs may be business-led with Procurement oversight, using a short mini-competition or structured quotation process. GLA/OPDC will be using TFL Procurement as per their Procurement Code
c) Above £150,000: call-offs will be LLDC Procurement-led (unless agreed differently between LLDC and the contracting authority ), using a formal further-competition process with defined evaluation criteria, clear scoring methodology and an appropriate tender period.
- MAC-04 QEOP Brand Update · London Legacy Development Corporation · 21 May 2026
- Music is Black · London Legacy Development Corporation · 2 Apr 2026
Notices that name this framework as their framework in the official record. Many call-offs are never published, so this is a floor, not utilisation.
Lots and requirements (2)Procurement structure
2 lots · all with a published value · a supplier may bid for at most 1 and win at most 1 of them · evaluation weights differ by lotLot #1Strategic Marketing Delivery PartnerAwardedPublished value£15,000,000
The appointed Partner will act as LLDC’s strategic lead agency, providing services across marketing and campaign ideation, planning, delivery and evaluation. direction and integrated planning required to guide future marketing and communications activity.
Typical deliverables may include but are not limited to campaign concept ideation, media planning and buying, creative delivery, day to day management of paid advertising, account management and regular campaign performance reporting.
- Economic & financial standing
Standard Financial Standings - please see SSQ tender documents,
Lot #2Creative, Design and Campaign ServicesAwardedPublished value£35,000,000
Suppliers appointed to this lot will deliver creative execution and campaign production across a range of formats and channels. This may include design, art working, content creation, copywriting, photography, videography, digital assets, paid social creative, print-ready artwork, and campaign delivery materials. Teams must be flexible, multi-disciplinary, and able to respond to fast-turnaround requests as well as larger, structured campaign briefs. Suppliers should be able to incorporate inclusive design principles and support LLDC’s engagement ambitions through accessible, diverse, and community-aware creative outputs.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Lots publish different evaluation splits; there is no single procedure weighting.
| Lot | Quality | Price | Split |
|---|---|---|---|
| 1 · Strategic Marketing Delivery Partner | 70% | 30% | |
| 2 · Creative, Design and Campaign Services | 70% | 30% |
- Price carries 30 points on every lot: a 10% discount moves about 3 points.
- “Marketing Advertisement & Creative Services Framework” is a framework: the contest is a place on its panel, up to 8 suppliers, not a single contract: call-offs may be direct or by further competition.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Competitive flexible procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Open framework scheme
- Who may use the vehicle
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 24 Nov 2025, 19:05 GMT
- Last source update
- 2 Apr 2026, 13:27 BST
- Award evaluation window
- Submission end – 12 Feb 2026
- Authority reference
PIP-251016-01- FTS notice number
2025/S 000-076670- Latest notice
- Contract details notice (UK7)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-05e7deFind a Tender
- How it runs
Structure of the Procurement
The procurement will run as a two-stage Flexible Procedure. At Stage 1, suppliers will submit a completed Selection Questionnaire (SQ) together with their ITT technical and pricing responses. This ensures that shortlisted suppliers can progress efficiently to Stage 2 without extended downtime between stages.
Submission Requirements
Suppliers must submit: their full SQ response; and their ITT materials (written responses, rate cards, and initial pitch presentation).
Shortlisting and Next Steps
Following evaluation of the SQ, the top 8 (maybe 9th and 10th, if they score above 60% on the SSQ stage and up to authority's discretion), scoring suppliers will progress to Stage 2. These shortlisted suppliers will be granted a 10-day refresh period to update and refine their ITT materials before participating in the Stage 2 Pitch Presentations. Updated documents may include revised pitch decks, creative concepts, narrative responses, and rate cards.
How it was run
Official notice- Requests to participate (first stage)
- 19 Dec 2025, 13:00 GMT
- Appointment period ends
- 19 Dec 2025, 13:00 GMT
- Clarification deadline
- 10 Dec 2025, 13:00 GMT
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
- Supplier levy on call-offs (max %)
- call-off levy · N/A
Timeline
24 Nov 2025 → 2 Apr 2026 · 8 dates- Tender notice published329 days ago24 Nov 2025, 19:05 GMT
- Clarification questions by314 days ago10 Dec 2025, 13:00 GMT
- Admission / appointment period ends305 days ago · period end, not a bid countdown19 Dec 2025, 13:00 GMT
- Assessment summaries sent251 days ago11 Feb 2026
- Award decision expected by249 days ago12 Feb 2026, 23:59 GMT
- Contract starts237 days ago25 Feb 2026
- Standstill ends230 days ago3 Mar 2026, 23:59 GMT
- Latest notice published201 days ago2 Apr 2026, 13:27 BST
Notice history
5 events · 3 releases on Find a Tender · since 24 Nov 2025- Tender notice published24 Nov 2025, 19:05 GMTUK4
- Contract award notice published20 Feb 2026, 19:05 GMTUK6
- Status changed to complete20 Feb 2026, 19:05 GMT
- Contract signature expected5 Mar 2026, 23:59 GMTscheduled
- Contract details notice published2 Apr 2026, 13:27 BSTUK7
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Lot 1 · Strategic Marketing Delivery Partner1 award | |||
| AKA Promotions Ltd6 Mar 2026 – 25 Feb 2034 | £15,000,000 | 11 Feb 2026 | Awarded |
| Lot 2 · Creative, Design and Campaign Services1 award | |||
| Anatomy Brands LTD, LCA COMMUNICATIONS LIMITED, MBC Studios Ltd (TOAD trading name)SME, Spy StudioSME, The Elephant Room6 Mar 2026 – 25 Feb 2034 | £35,000,000 | 11 Feb 2026 | Awarded |
Contracts
Contract 1 · AKA Promotions Ltd
- Signed
- 5 Mar 2026
- Value
- £15,000,000
- Period
- 6 Mar 2026 – 25 Feb 2034
- Status
- active
Contract 2 · Anatomy Brands LTD, LCA COMMUNICATIONS LIMITED, MBC Studios Ltd (TOAD trading name)SME, Spy StudioSME, The Elephant Room
- Signed
- 5 Mar 2026
- Value
- £35,000,000
- Period
- 6 Mar 2026 – 25 Feb 2034
- Status
- active
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| 1 · Strategic Marketing Delivery Partner | 1final-stage tenders · 15 at stage one | 0 | 0 | — |
| 2 · Creative, Design and Campaign Services | 5final-stage tenders · 15 at stage one | 2 | 0 | — |
Who bid
- wonAka Promotions Ltd · Greater London · 1
- wonLCA COMMUNICATIONS LIMITED · Greater London · 2
- wonSpy StudioSME · Greater London · 2
- wonMBC Studios Ltd (TOAD trading name)SME · East of England · 2
- wonThe Elephant Room · Greater London · 2
- wonAnatomy Brands Ltd · Greater London · 2
Bidders as named on the Procurement Act 2023 award notice. “Won” means the bidder holds an award on this notice.
Contracting authority & participating public bodies
Framework contractors & participating bidders
6 commercial parties on the notice- Aka Promotions LtdFramework contractor
- Anatomy Brands LtdFramework contractor
- LCA COMMUNICATIONS LIMITEDFramework contractor
- MBC Studios Ltd (TOAD trading name)Framework contractor
- Spy StudioFramework contractor
- The Elephant RoomFramework contractor
Official documents & specifications (7)
Official links; attachments are not copiedTender pack and attachments
Notices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Contract details notice Contract details notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender