Official UK procurement notice
CM3601 Marketing Services · UK public procurement notice
Authority: YORKSHIRE WATER SERVICES LIMITED (Public body)
What is being bought2 lots · detail below
Published requirement descriptionYorkshire Water Services Limited is seeking to appoint suitably qualified and experienced marketing services providers to a framework agreement to support the planning, development, delivery and evaluation of integrated marketing and communications activity.
The framework will support Yorkshire Water in delivering its strategic objectives, strengthening customer engagement and trust, raising awareness of key services and initiatives, promoting positive behaviours and supporting the organisation's wider business, environmental and public service priorities.
The scope of the framework may include, but is not limited to, strategic marketing planning, brand development and management, creative strategy and campaign development, advertising, digital marketing, social media, content creation, customer engagement, audience insight and research, media planning and buying, campaign implementation, performance measurement and evaluation.
Appointed suppliers may be required to provide services across a range of channels and audiences, developing effective, accessible and inclusive communications that respond to customer needs and deliver measurable outcomes. Activity may support customer awareness and understanding, water efficiency, environmental protection, operational communications, service improvements, reputation management and other corporate priorities.
Yorkshire Water intends to establish a flexible framework arrangement through which services may be commissioned in response to changing business requirements. The framework may comprise one or more suppliers and/or lots, subject to the final procurement structure. Specific requirements, deliverables and performance expectations will be defined through individual call-off contracts or work packages.
The appointed supplier(s) will be expected to demonstrate relevant expertise, creative capability, strategic insight, effective project and account management, value for money and a commitment to delivering high-quality, measurable and sustainable outcomes. Suppliers must also be able to work collaboratively with Yorkshire Water stakeholders and other appointed partners, ensuring consistency with the organisation's brand, values, regulatory obligations and customer commitments.
The procurement aims to secure high-quality, innovative and cost-effective marketing services that provide flexibility, support continuous improvement and deliver demonstrable value for Yorkshire Water and the communities it serves.
- How the procedure runs: Yorkshire Water Services Limited is seeking to appoint suitably qualified and experienced marketing services providers to a framework agreement to support the planning, development, delivery and evaluation of integrated marketing and communications activity. The framework will support Yorkshire Water in delivering its strategic objectives, strengthening customer engagement and trust, raising awareness of key services and initiatives, promoting positive behaviours and supporting the organisation's wider business, environmental and public service priorities. The scope of the framework may include, but is not limited to, strategic marketing planning, brand development and management, creative strategy and campaign development, advertising, digital marketing, social media, content creation, customer engagement, audience insight and research, media planning and buying, campaign implementation, performance measurement and evaluation. Appointed suppliers may be required to provide services across a range of channels and audiences, developing effective, accessible and inclusive communications that respond to customer needs and deliver measurable outcomes. Activity may support customer awareness and understanding, water efficiency, environmental protection, operational communications, service improvements, reputation management and other corporate priorities. Yorkshire Water intends to establish a flexible framework arrangement through which services may be commissioned in response to changing business requirements. The framework may comprise one or more suppliers and/or lots, subject to the final procurement structure. Specific requirements, deliverables and performance expectations will be defined through individual call-off contracts or work packages. The appointed supplier(s) will be expected to demonstrate relevant expertise, creative capability, strategic insight, effective project and account management, value for money and a commitment to delivering high-quality, measurable and sustainable outcomes. Suppliers must also be able to work collaboratively with Yorkshire Water stakeholders and other appointed partners, ensuring consistency with the organisation's brand, values, regulatory obligations and customer commitments. The procurement aims to secure high-quality, innovative and cost-effective marketing services that provide flexibility, support continuous improvement and deliver demonstrable value for Yorkshire Water and the communities it serves.
CPV: Marketing services
How this framework works
From the published notice- Type
- Closed framework
- Call-offs
- every call-off is a further competition among the appointed suppliers
- Framework period
- 3 yrs · up to 6 yrs from 30 Apr 2027
Published description of the framework
The Framework will use a combination of Direct Award Taxi-Rank and Mini-Competitions for award across the various lots
Lots and requirements (2)Procurement structure
2 lots · all with a published value · same conditions of participation on every lot · same evaluation weights on every lotLot #1Brand and Marketing ServicesRenewalPublished value£3,400,000
Lot 1 - covers the provision of strategic, creative and operational services relating to brand, marketing, campaigns, communications, content and associated customer engagement activity as well as Freelance content and creative support
- Condition of participationshortlisting
Capability Questions - 50%
Commercial Evaluation - 35%
Supplier Campaign Briefing - 15%
Lot #2Media Buying and Media ServicesRenewalPublished value£9,717,000
Lot 2 covers but it's not limited to media strategy, planning, buying, optimisation, measurement and associated media services. The Supplier shall act transparently and provide clear evidence supporting media recommendations and investment decisions.
- Condition of participationshortlisting
Capability Questions - 50%
Commercial Evaluation - 35%
Supplier Campaign Briefing - 15%
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (3)
- Capability Questionsnaire: 50%
- Supplier Campaign Briefing: 15%
- Commercial Evaluation: 35%
Published award criteria (3)
- Capability Questionsnaire
- Commercial Evaluation
- Supplier Campaign Briefing
- Condition of participationshortlisting
Capability Questions - 50%
Commercial Evaluation - 35%
Supplier Campaign Briefing - 15%
- Price carries 35 of 100 points: a 10% discount moves about 3.5 points. The method statement decides this lot, not the discount.
- “CM3601 Marketing Services” is a framework: the contest is a place on its panel, not a single contract: each call-off is a further competition, so the pricing contest starts after appointment.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Competition analysis · published record, not a forecast of who will bid
How YORKSHIRE WATER SERVICES LIMITED buys Advertising and marketing services (CPV 7934), and who usually turns up
YORKSHIRE WATER SERVICES LIMITED’s own published record, next to the published market for the same work. This notice is a framework or DPS, so only frameworks and DPS are compared. Whole-market view: Advertising and marketing services (CPV 7934) →
How the contest usually goes
Winner shares use published awards; bid and price charts use contested lots.
i
How often small and medium firms win.
Share of awards where the winner’s size is known.
The counts under this question show how many awards have a known supplier size.
No small-firm winners recorded among this authority’s published awards in this sample.
i
How often local firms win similar work.
Winners with a registered address in the delivery region, out of awards with a known address.
A local branch does not count if the registered address is elsewhere.
Most of this buyer’s recorded winners are registered outside the delivery region.
i
How long buyers here take to decide after bids close.
Middle value in days from the deadline to the first award notice, on competitions that published both dates.
Only decided tenders count, so slow ones still waiting are not in.
Half of these awards were announced within 111 days of the bid deadline.
i
How often work is awarded with no recorded rival.
Direct awards and tenders where every published lot count shows one bid.
Thin markets produce this too; it is not proof of a tailored specification.
Awards are recorded, but published direct routes and bid counts do not establish this buyer’s share.
Assess each lot i
What past awards tell you about each lot.
See the forecast, this buyer’s earlier suppliers and firms with relevant wins.
No supplier is confirmed as a bidder.
i
What past awards tell you about each lot.
See the forecast, this buyer’s earlier suppliers and firms with relevant wins.
No supplier is confirmed as a bidder.
Open a lot for its forecast, this buyer’s previous supplier and possible competitors, from published award history, not a bid list
Lot #1Brand and Marketing ServicesCPV 79342000Published estimate£3.4m
i
How many bids this lot may attract.
The forecast uses similar past competitions. The bar shows either that forecast or past bid counts; the line below says which.
Each lot shows its own forecast based on its own category; forecasts for different lots of the same notice are not comparative.
A forecast, not a list of bidders.
1 bid1%
2–315%
4–623%
7+62%
i
Where the award price may land.
The forecast uses similar awards and the buyer’s estimate. The band covers the middle half of likely prices.
No comparable awards for this lot yet.
A statistical guide from past awards, not a price to bid.
Who has supplied this buyer on similar work? i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
| Supplier | This buyer’s earlier contract | Lot | Award value | Why listed |
|---|---|---|---|---|
| PricewaterhouseCoopers LLP (PwC)Worked for this buyer | Regulation Assurancenotice published Nov 2025 | — | — | Similar wording and category |
Who could compete for this lot? i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
| Supplier | Won in this category | Live contracts | Award vs estimate |
|---|---|---|---|
| £15m11 awards in 36m · last 1 months ago | 7 live · £35m iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | at estimate n=3 | |
| £2.5m3 awards in 36m · last 8 months ago | 2 live · £2.0m iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | at estimate n=3 | |
AKA Promotions LtdLarge | £400k2 awards in 36m · last 8 months ago | 1 live · £15m iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | at estimate n=1 |
| £11m7 awards in 36m · last 15 months ago | 1 live · £1.6m iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | at estimate n=2 | |
| £96k2 awards in 36m · last 11 months ago | 1 live · £520k iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | no comparable pairs |
Lot #2Media Buying and Media ServicesCPV 79342000Published estimate£9.7m
i
How many bids this lot may attract.
The forecast uses similar past competitions. The bar shows either that forecast or past bid counts; the line below says which.
Each lot shows its own forecast based on its own category; forecasts for different lots of the same notice are not comparative.
A forecast, not a list of bidders.
1 bid1%
2–321%
4–627%
7+51%
i
Where the award price may land.
The forecast uses similar awards and the buyer’s estimate. The band covers the middle half of likely prices.
No comparable awards for this lot yet.
A statistical guide from past awards, not a price to bid.
Who has supplied this buyer on similar work? i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
No earlier contract of this buyer matches this lot on the published record.
Who could compete for this lot? i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
| Supplier | Won in this category | Live contracts | Award vs estimate |
|---|---|---|---|
| £15m11 awards in 36m · last 1 months ago | 7 live · £35m iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | at estimate n=3 | |
Clear Channel UK LtdLarge | £149m22 awards in 36m · last 5 months ago | 11 live · £144m iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | at estimate n=8 |
| £3.3m10 awards in 36m · last 4 months ago | 2 live · £39m iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | at estimate n=2 | |
| £636k5 awards in 36m · last 1 months ago | 1 live · £70k iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | no comparable pairs | |
| £2.5m3 awards in 36m · last 8 months ago | 2 live · £2.0m iPublic contracts this supplier still holds. Its awards whose published end date is still in the future, with their values. Many contracts publish no end date, so this is a floor, not the whole book. Unexpired says nothing about spare capacity. | at estimate n=3 |
About this data
- Source. Official UK public procurement notices (Find a Tender), reused under the Open Government Licence v3.0. New notices arrive through the day; the figures are rebuilt nightly.
- Two views, kept apart. The authority’s own track record and the wider market for the same kind of work sit side by side and are never mixed. Where the local picture is too thin, a figure widens to a broader market and says which one it used.
- Forecasts are labelled. The price forecast and its range, possible competitors and the earlier-work matches are our estimates from past awards: not published facts, not win chances and not price advice. Official notices do not say who is bidding.
- Every figure shows what it rests on. Not every notice publishes a bid count, a value or a delivery region, so each figure carries the number of records behind it, and one built on few records is marked as such. The on a figure explains it; the counting rules are in the methodology. Spotted something wrong? Tell us.
Procedure terms & legal framework
From the official record- Procedure method
- Competitive flexible procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Open admission
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Utilities
- Commercial structure
- Framework agreement
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 23 Jul 2026, 13:36 BST
- Last source update
- 22 Oct 2026, 16:31 BST
- Award evaluation window
- Submission end – 16 Apr 2027
- Authority reference
CM3601- FTS notice number
2026/S 000-100162- Latest notice
- Tender notice (UK4)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-06d1faFind a Tender
- How it runs
Yorkshire Water Services Limited is seeking to appoint suitably qualified and experienced marketing services providers to a framework agreement to support the planning, development, delivery and evaluation of integrated marketing and communications activity.
The framework will support Yorkshire Water in delivering its strategic objectives, strengthening customer engagement and trust, raising awareness of key services and initiatives, promoting positive behaviours and supporting the organisation's wider business, environmental and public service priorities.
The scope of the framework may include, but is not limited to, strategic marketing planning, brand development and management, creative strategy and campaign development, advertising, digital marketing, social media, content creation, customer engagement, audience insight and research, media planning and buying, campaign implementation, performance measurement and evaluation.
Appointed suppliers may be required to provide services across a range of channels and audiences, developing effective, accessible and inclusive communications that respond to customer needs and deliver measurable outcomes. Activity may support customer awareness and understanding, water efficiency, environmental protection, operational communications, service improvements, reputation management and other corporate priorities.
Yorkshire Water intends to establish a flexible framework arrangement through which services may be commissioned in response to changing business requirements. The framework may comprise one or more suppliers and/or lots, subject to the final procurement structure. Specific requirements, deliverables and performance expectations will be defined through individual call-off contracts or work packages.
The appointed supplier(s) will be expected to demonstrate relevant expertise, creative capability, strategic insight, effective project and account management, value for money and a commitment to delivering high-quality, measurable and sustainable outcomes. Suppliers must also be able to work collaboratively with Yorkshire Water stakeholders and other appointed partners, ensuring consistency with the organisation's brand, values, regulatory obligations and customer commitments.
The procurement aims to secure high-quality, innovative and cost-effective marketing services that provide flexibility, support continuous improvement and deliver demonstrable value for Yorkshire Water and the communities it serves.
How to participate & submission route
Official notice Apply via SAP Ariba- Requests to participate (first stage)
- 13 Nov 2026, 23:59 GMT
- Appointment period ends
- 13 Nov 2026, 23:59 GMT
- Clarification deadline
- 4 Nov 2026, 17:00 GMT
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
Tenders must be submitted electronically via SAP Ariba, Yorkshire Water's e-procurement portal s1-eu.ariba.com/Sourcing/Main/aw ↗... Suppliers will not be able to view or access the tender in SAP Ariba unless they have been invited by Yorkshire Water through the portal. Those who expressed interest through the UK2 have been invited to participate.
If you wish to participate but are not yet registered as a Yorkshire Water supplier, please email: [email protected] and include the full legal company name, and the email address you wish to register. You will then be issued with a registration request and an invitation to the tender via SAP Ariba.
If you are already registered as a Yorkshire Water supplier but have not received an invitation, please email [email protected] and include your ANID number, your full company name, and your registered Ariba email address, so that an invitation to the tender can be issued.
Tender submissions by email or post will not be accepted.
Timeline
23 Jul 2026 → 30 Apr 2027 · 8 dates- Planning notice published92 days ago23 Jul 2026, 13:36 BST
- Market engagement77 days ago6 Aug 2026, 23:59 BST
Suppliers are invited to express interest via email to [email protected] with brief details of their service offering. Further engagement (e.g., RFI or supplier calls) may follow.
There are no specific conditions for participation in this market engagement. Participation is voluntary and non-binding.
- Tender notice publishedearlier today22 Oct 2026, 16:31 BST
- Today23 Oct 2026
- Clarification questions byin 13 days4 Nov 2026, 17:00 GMT
- Admission / appointment period endsin 22 days · period end, not a bid countdown13 Nov 2026, 23:59 GMT
- Next notice expectedin 24 days15 Nov 2026, 23:59 GMT
- Award decision expected byin 176 days16 Apr 2027, 23:59 BST
- Contract startsin 189 days30 Apr 2027, 00:00 BST
Notice history
5 events · 2 releases on Find a Tender · since 23 Jul 2026- Preliminary market engagement notice published23 Jul 2026, 13:36 BSTUK2
- Tender notice published22 Oct 2026, 16:31 BSTUK4
- Published value updated to £14,250,00022 Oct 2026, 16:31 BSTwas £12,000,000
- Status changed to active22 Oct 2026, 16:31 BST
- Procurement method changed22 Oct 2026, 16:31 BST
Commercial outcome & contract awards
Nothing awarded yet- Awards (0)
- No award published
- Contracts (0)
- No contract published
- Bid statistics
- No aggregate bid statistics published
Contracting authority & participating public bodies
Official documents & specifications (2)
Official links; attachments are not copiedNotices published for this procedure
- Tender notice Tender notice on Find a Tender
- Preliminary market engagement notice Preliminary market engagement notice on Find a Tender