Find a TenderAwarded
Published 12 Feb 2021, 10:24 GMT

Official UK procurement notice

Provision of a Destination Marketing Programme under the Ancient Connections Project

Official notice

Authority: Pembrokeshire County Council (Local council)·Consortium: 4 public authorities

ServicesOpen procedureSME suitable
Budget not disclosedValue not published
Awarded 8 Feb 2021
Awarded to Heavenly Ltd

What is being bought

Published requirement description

This Tender opportunity is aimed at Marketing Agencies, Destination Marketing Organisations (DMOs), Digital Agencies, Branding Agencies, PR companies and media production and distribution companies, with a particular business focus on the marketing of destinations and tourism products for their clients.

This contract is part of a wider cross-border heritage and arts programme called Rediscovering Ancient Connections – The Saints (abbreviated to Ancient Connections). The Ancient Connections project is a EU - Ireland Wales ETC cross-border arts and heritage project, linking the two regions of North Wexford (Ferns/Enniscorthy/Gorey) and North Pembrokeshire (St. Davids/Fishguard/Goodwick).

CPV: Administrative services related to tourism affairs · Advertising and marketing services · Advertising campaign services · Advertising consultancy services · Advertising film production · Advertising management services · Advertising photography services · Advertising services · Advertising video-tape production · Advertising, propaganda and information film and video-tape production · Aerial photography services · Business and management consultancy and related services · +29 more

The lotProcurement structure

single lot · no lot value published
Lot #1The original Ancient Connections’ Destination Work Package defines the purpose of this…Awarded

The original Ancient Connections’ Destination Work Package defines the purpose of this element of the project as -

  • To undertake comprehensive destination marketing activity to promote St Davids, Fishguard/Goodwick and wider peninsula; Ferns and County Wexford, in order to increase the number of visitors, particularly overseas visitors outside the main peak season.
  • To undertake cross-selling of each destination within the other destination’s territory
  • To undertake destination marketing activity in partnership with the national tourism organisations of Wales and Ireland including Visit Wales and Fáilte Ireland, Ireland’s Ancient East and Tourism Ireland.
  • To promote activities undertaken as part of the overall operation to increase awareness and participation with communities and the tourism industry.
Delivery: Wales · Two regions of North Wexford and North Pembrokeshire
Extensions: Please Note: the Project Team are currently waiting to hear about the success of a funding application for a Phase 2, which would extend the timescale and scope of the project even further until September 2023. Phase 2, if successful will have an additional budget (circa 150,000 EUR) for specific destination and product marketing relating to a new cross-border pilgrimage route; there is likely to be an overlap in terms of time frame between Phase 1 and Phase 2. Tenderers for this contract are not expected to take this into consideration within their bids, however, it is worth noting that they may be offered a contract extension to encompass this work should funding be forthcoming. See Annex 5 - Phase 2 Pilgrimage Product and Destination Marketing for an outline of Phase 2 aims and ambitions. The extension to Phase 2 is dependent on: - the Council’s application for additional funding for Phase 2 being approved; - satisfactory performance and delivery by the successful tenderer during Phase 1; the successful tenderer, at the request of the Council, prepares a detailed proposal and budget for Phase 2, which is subsequently agreed between the Council and the successful tenderer.

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 80%Price: 20%
Published sub-criteria (8)
  • Method Statement 1: 15%
  • Method Statement 2: 15%
  • Method Statement 3: 5%
  • Creative Approach: 15%
  • Cross Border Contect: 15%
  • Relevant Experience: 10%
  • Methid Statement 4: 5%
  • price: 20%
Published award criteria (8)
  • Method Statement 1: 15
  • Method Statement 2: 15
  • Method Statement 3: 5
  • Creative Approach: 15
  • Cross Border Contect: 15
  • Relevant Experience: 10
  • Methid Statement 4: 5
  • Price: 20
What this means for your bid
  • Price carries 20 of 100 points: a 10% discount moves about 2 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record · publisher note attached
Procedure method
Open procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
Unspecified in notice
First published
12 Feb 2021, 10:24 GMT
Last source update
12 Feb 2021, 10:24 GMT
Authority reference
PROC/2021/071
FTS notice number
2021/S 000-002875
Classification (CPV)
Administrative services related to tourism affairsAdvertising and marketing servicesAdvertising campaign servicesAdvertising consultancy servicesAdvertising film productionAdvertising management servicesAdvertising photography servicesAdvertising servicesAdvertising video-tape productionAdvertising, propaganda and information film and video-tape production
+31 moreAerial photography servicesBusiness and management consultancy and related services
Delivery area
Wales (UKL14)
Official registry OCID
ocds-h6vhtk-0292a2 Find a Tender

Publisher note: Free Ancient Connections Webinar – How to Use E-Tender Wales Portal Wednesday 28th October 2020, 1:30-2:30pm on Zoom - With Guto Carrod - from Business Wales This is a 40-minute workshop and demo on how to register, find opportunities, express an interest, start, save, edit and submit a tender on the E-Tender Wales Portal. Followed by a 20-minute Q&A session. PLEASE REGISTER in advance. Zoom registration link: https://zoom.us/meeting/register/tJIudOutqzwrE9GUSwHqKdKvRABV-zD6eG7x (WA Ref:108184)

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Bids received 44 from SMEs
Contracts signed 1latest 8 Feb 2021
Awarded toValueDateStatus
Heavenly LtdSME——Awarded

Contracts

  • Contract 002875-2021-PROC/2021/071-1 · Heavenly LtdSME

    Signed
    8 Feb 2021
    Value
    —
    Status
    active

Bid statistics published by the authority

LotBidsSMEVCSEValid bid range
The original Ancient Connections’ Destination Work Package defines the purpose of this…4bids · 4 electronic · 1 from abroad4—£124,100 – £125,000
Whole notice———£124,100 – £127,348

Contracting authority & participating public bodies

5 public bodies on the notice

Pembrokeshire County Council

Contracting authorityLocal CouncilRegional or local authorityRecreation, culture and religion County Hall, Haverfordwest, Pembrokeshire, Wales, SA61 1TPContact email

Consortium members and other public bodies

Dispute resolution & review bodies

  • High CourtReview body LondonContact phone

Bidders & participating suppliers

1 commercial party on the notice
  • Heavenly LtdAwarded supplier Crichton House, Mount Stuart Square, Cardiff, UK, CF105EEContact phone

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.