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Provision of a Destination Marketing Programme under the Ancient Connections Project

Administrative services related to tourism affairs
Advertising and marketing services
Advertising campaign services
+47 more
Wales (UKL14)
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Pembrokeshire County Council: "Provision of a Destination Marketing Programme under the Ancient Connections Project". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityPembrokeshire County CouncilScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Pembrokeshire County Council
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Pembrokeshire County Council. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
4.5Bids / Report
20.7% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 31 active published awards; 29 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityPembrokeshire County Council
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published12 Feb 2021, 10:24 GMT
Last source update12 Feb 2021, 10:24 GMT
Recurring procurementNot published
ClassificationAdministrative services related to tourism affairs, Advertising and marketing services, Advertising campaign services, Advertising consultancy services, Advertising film production, Advertising management services, Advertising photography services, Advertising services, Advertising video-tape production, Advertising, propaganda and information film and video-tape production, Aerial photography services, Business and management consultancy and related services, Business and management consultancy services, Business development consultancy services, Business services: law, marketing, consulting, recruitment, printing and security, Children animation services, Cultural event organisation services, Design consultancy services, Feasibility study, advisory service, analysis, Festival organisation services, General management consultancy services, Marketing management consultancy services, Marketing services, Other community, social and personal services, Photographic and ancillary services, Photographic services, Project management consultancy services, Propaganda film production, Propaganda video-tape production, Public relations consultancy services, Public relations management services, Public relations services, Recreational, cultural and sporting services, Research and development consultancy services, Research and development services and related consultancy services, Research consultancy services, Specialised photography services, Studio photography services, Teleprogrammation, Travel agency and similar services, Writing agency services
Delivery area
Wales (UKL14)
OCIDocds-h6vhtk-0292a2
What is being bought
This Tender opportunity is aimed at Marketing Agencies, Destination Marketing Organisations (DMOs), Digital Agencies, Branding Agencies, PR companies and media production and distribution companies, with a particular business focus on the marketing of destinations and tourism products for their clients. This contract is part of a wider cross-border heritage and arts programme called Rediscovering Ancient Connections – The Saints (abbreviated to Ancient Connections). The Ancient Connections project is a EU - Ireland Wales ETC cross-border arts and heritage project, linking the two regions of North Wexford (Ferns/Enniscorthy/Gorey) and North Pembrokeshire (St. Davids/Fishguard/Goodwick).
What changed
From the official release history
  1. Status changed to complete
    12 Feb 2021, 10:24 GMT
  2. Official notice release published
    12 Feb 2021, 10:24 GMT
  3. Buyer information updated
    12 Feb 2021, 10:24 GMT
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    The original Ancient Connections’ Destination Work Package defines the purpose of this element of the project as - - To undertake comprehensive destination marketing activity to promote St Davids, Fishguard/Goodwick and wider peninsula; Ferns and County Wexford, in order to increase the number of visitors, particularly overseas visitors outside the main peak season. - To undertake cross-selling of each destination within the other destination’s territory - To undertake destination marketing activity in partnership with the national tourism organisations of Wales and Ireland including Visit Wales and Fáilte Ireland, Ireland’s Ancient East and Tourism Ireland. - To promote activities undertaken as part of the overall operation to increase awareness and participation with communities and the tourism industry.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    12 Feb 2021, 10:24 GMT
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 8 Feb 2021, 00:00 GMT · Not published
Commercial outcome and competition
Awards
Heavenly Ltd
Not published · Not published · active
Contracts
Contract
Not published · signed 8 Feb 2021, 00:00 GMT · active
Bid statistics
highestValidBidValue: 127348
lowestValidBidValue: 124100
bids: 4 (lot 1)
electronicBids: 4 (lot 1)
foreignBidsFromEU: 1 (lot 1)
foreignBidsFromNonEU: 0 (lot 1)
highestValidBidValue: 125000 (lot 1)
lowestValidBidValue: 124100 (lot 1)
smeBids: 4 (lot 1)
Buyer and organisations in this procedure

Pembrokeshire County Council

Contracting authority GB-FTS-700
View buyer profile

  • Pembrokeshire Coast National Park Authority
    buyer

    Llanion Park, Pembroke Dock, UKL14, SA72 6DY
    info@pembrokeshirecoast.org.uk

  • Pembrokeshire County Council
    buyer

    County Hall, Haverfordwest, Pembrokeshire, UKL14, SA61 1TP
    donna.barker@pembrokeshire.gov.uk

  • Visit Wexford
    buyer

    Llanion Park, Wexford, IE, SA72 6DY
    hello@visitwexford.ie

  • Wexford County Council
    buyer

    Wexford, IE, Y35WY93
    Eoghan.Greene@wexfordcoco.ie

  • European Union
    funder

  • Heavenly Ltd
    supplier

    Crichton House, Mount Stuart Square, Cardiff, UK, CF105EE
    +44 7737414651

  • High Court
    reviewBody

    Royal Courts of Justice, The Strand, London, WC2A 2LL
    +44 2079477501
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published
Planning and rationale
Planning budgetNot published
No-engagement rationaleNot published
Procedure rationaleNot published