Find a TenderAwarded
Published 9 Jan 2025, 15:28 GMT

Official UK procurement notice

Provision of a Creative & Marketing Partner for WeCare Wales

Official notice

Authority: Social Care Wales (Public body)

ServicesOpen procedure
Awarded value£140,000published contract · exc. VAT
Submissions closed 10 Feb 2025awarded 11 Mar 2025
Awarded to COWSHED COMMUNICATION LIMITED

What is being bought

Published requirement description

Social Care Wales are seeking a seeking a suitably skilled and experienced creative partner to collaborate with the existing WeCare Wales resource on various elements of their marketing and communications campaigns. We require a highly creative and strategic partner with expertise across TV, social media, out-of-home advertising, storytelling, and radio. They must be comfortable working with diverse media to achieve impactful, results-driven campaigns.

The creative partner would work closely with the internal team, offering expert advice and support across all areas to help WeCare Wales achieve its objective of raising the positive profile of social care, childcare, play and early to support the growth and stability of the workforce. This would involve providing strategic guidance, developing creative assets, optimising marketing channels, and ensuring the messaging effectively reaches and engages target audiences.

Please refer to ITT for full requirement details.

CPV: Advertising and marketing services · Advertising campaign services · Advertising photography services · Advertising services · Direct marketing services · Marketing services · Motion picture and video production services · Motion picture and video services · Radio and television services · Radio services · Television services

The lotProcurement structure

single lot · no lot value published
Lot #1The contract will run initially from 1 April 2025 until 31 March 2027, with a…AwardedRenewal

The contract will run initially from 1 April 2025 until 31 March 2027, with a possibility of being extended for a further 12 months, up to a total period of 3 years.

This contract will be structured with an initial budget set at zero, allowing for flexibility to align funding with evolving activity plans and funding availability throughout the financial year. As funding opportunities arise and project activities are confirmed, the budget will scale accordingly to support the required work.

Delivery: Wales
Extensions: The contract will run initially from 1 April 2025 until 31 March 2027, with a possibility of being extended for a further 12 months, up to a total period of 3 years.Variant bids: not allowed

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 70%Price: 30%
Published award criteria (2)
  • Quality: 70
  • Price: 30
Conditions of participation1
  • Suitability

    Please refer to Appendix 1

Staff
Names and qualifications of delivery staff must be submitted
What this means for your bid
  • Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record · publisher note attached
Procedure method
Open procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
No (one-off requirement)
First published
9 Jan 2025, 15:28 GMT
Last source update
11 Mar 2025, 15:12 GMT
Award evaluation window
10 Feb 2025 – …
FTS notice number
2025/S 000-008783
Classification (CPV)
Advertising and marketing servicesAdvertising campaign servicesAdvertising photography servicesAdvertising servicesDirect marketing servicesMarketing servicesMotion picture and video production servicesMotion picture and video servicesRadio and television servicesRadio services
+1 moreTelevision services
Delivery area
Wales (UKL)
Official registry OCID
ocds-h6vhtk-04ceac Find a Tender
Contract terms
Electronic trading
e-invoicing allowed · electronic payment

Publisher note: (WA Ref:148947)

How it was run

Official notice
Run through: Sell2Wales · Who buys & how to bid on Sell2Wales
Supplier login requiredLanguage: EN, CY
Access & registration note: Free Wales registration; eTenderWales runs on Jaggaer
Submission deadline
10 Feb 2025, 12:00 GMT
Submission channel
{"electronicSubmission"}
Accepted languages
en, cy
Bids opened
10 Feb 2025, 12:30 GMT
Detailed submission instructions & authority contactsFrom official release

Timeline

10 Feb 2025 → 11 Mar 2025 · 3 dates
  1. Submission deadline
    10 Feb 2025, 12:00 GMT
  2. Bids opened
    10 Feb 2025, 12:30 GMT
  3. Notice published
    11 Mar 2025, 15:12 GMT

Notice history

1 event · 2 releases on Find a Tender
  1. Status changed to complete
    11 Mar 2025, 15:12 GMT

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £140,0001 contract exc. VAT
Bids received 9
Contracts signed 1latest 11 Mar 2025
Awarded toValueDateStatus
COWSHED COMMUNICATION LIMITED£140,000 †—Awarded

Contracts

Bid statistics published by the authority

BidsSMEVCSEValid bid range
9bids · 9 electronic0——

Contracting authority & participating public bodies

Social Care Wales

Contracting authorityPublic bodyWelsh Government Sponsored Body Social protection South Gate House, Wood Street, Cardiff, Wales, CF10 1EWContact email, phone Published organisation website ↗

Dispute resolution & review bodies

  • High CourtReview body LondonContact phone

Bidders & participating suppliers

1 commercial party on the notice

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

  • Economic and financial selection criteriatenderEconomic and financial selection criteria
  • Technical selection criteriatenderTechnical selection criteria