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Published 4 Mar 2025, 12:34 GMT

Official UK procurement notice

Outdoor Advertising: Bus Stops, Streets and Car Parks

Official notice

Authority: Windsor and Maidenhead Borough Council (Local council)

2 lotsServicesOpen procedureAbove thresholdConcessionSME suitable
Sectors: Business Services & Consultancy (79) Delivery listed: Guernsey (GG)Isle of Man (IM)South East (UKJ1)
+3 moreWales (UKL)Scotland (UKM)Northern Ireland (UKN)
Concession value (operator's revenue)£250,000total for 2 lots · operator revenue, not the authority's budget · 1 value update
Submissions closed 23 Dec 2025awarded 24 Mar 2026
Awarded to Trueform Engineering Limited2 awards
Contract term 7 yrsends 10 Apr 2033 · up to 10 Apr 2037 with extensions · starts 10 Apr 2026

What is being bought2 lots · detail below

Published requirement description

The Royal Borough of Windsor & Maidenhead (RBWM) is seeking a Concessionaire Partner or Concession Partners for the provision of 6-sheet outdoor advertising services on bus shelters and in car parks.

The procurement will be split into two lots (Maidenhead town centre and the Remainder of the borough) to attract bids for both digital-led and paper-led advertising.

With the aim to maximise income for the Council, Concessionaires will be able to select which assets within their awarded lot they wish to use for advertising services, provided they adhere to the quality and design specifications set out by the Royal Borough of Windsor & Maidenhead (RBWM).

Please note the estimated stated for this Procurement is not applicable. A figure has been provided for the purposes of publishing requirements only.

  • The authority expects to re-tender this requirement around 10 Apr 2036, 23:59 BST.

CPV: Advertising and marketing services

Lots and requirements (2)Procurement structure

2 lots · all with a published value (£250,000 together) · same evaluation weights on every lot
Lot #1Maidenhead Town CentreAwardedRenewal Guernsey (GG), Isle of Man (IM) +4 7 yrsSMEPublished value£100,000

Bus Stops and Car Parks located within Maidenhead Town Centre

Contract period: 10 Apr 2026 – 10 Apr 2033 (7 yrs) · up to 10 Apr 2037 with extensionsValue: £100,000 exc. VAT · £100,000 inc. VAT
Delivery listed: Guernsey (GG), Isle of Man (IM), South East, Wales, Scotland, Northern IrelandEligibility: SME eligible
Extensions: The Concessionaire must submit a Site Implementation Plan within the first six months of the contract. This plan should propose adding new advertising panels or upgrading existing ones (for example, from paper to digital) at any bus shelters, bus stops or car parks that were not included in the original proposal. This also includes adding new bus shelters with advertising panels to bus stops that currently have no shelter. · The term of the Contract may be extended for up to two (2) years and a further one (1) year (i.e. 7+2+1) at the sole option of the Authority, subject to the Authority's satisfaction with the service.
79340000 Advertising and marketing services
Lot #2Remainder of BoroughAwardedRenewal South East 7 yrsSMEPublished value£150,000

Bus Stops & Car Parks located in the remainder of the Borough including; Windsor, Maidenhead and Ascot, excluding Maidenhead Town Centre.

Contract period: 10 Apr 2026 – 10 Apr 2033 (7 yrs) · up to 10 Apr 2037 with extensionsValue: £150,000 exc. VAT · £150,000 inc. VAT
Delivery: South EastEligibility: SME eligible
Extensions: The Concessionaire must submit a Site Implementation Plan within the first six months of the contract. This plan should propose adding new advertising panels or upgrading existing ones (for example, from paper to digital) at any bus shelters, bus stops or car parks that were not included in the original proposal. This also includes adding new bus shelters with advertising panels to bus stops that currently have no shelter. · The term of the Contract may be extended for up to two (2) years and a further one (1) year (i.e. 7+2+1) at the sole option of the Authority, subject to the Authority's satisfaction with the service.
79340000 Advertising and marketing services

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored · same split on all 2 lots
Quality: 30%Price: 70%
Published sub-criteria (2)
  • Technical: 30%
  • Commercial: 70%
Published award criteria (2)
  • Technical
  • Commercial
What this means for your bid
  • Price carries 70 of 100 points: a 10% discount moves about 7 points. This one is won on the number: sharpen the price before polishing the prose.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Open procedure
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Above threshold (FTS publication)
Regulatory regime
Concession
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Yes · next expected 10 Apr 2036
First published
4 Mar 2025, 12:34 GMT
Last source update
24 Mar 2026, 10:05 GMT
Award evaluation window
Submission end – 27 Feb 2026
FTS notice number
2025/S 000-068303
Latest notice
Contract award notice (UK6)
Classification (CPV)
Advertising and marketing services
Delivery area in notice
Guernsey (GG)Isle of Man (IM)South East (UKJ1)Wales (UKL)Scotland (UKM)Northern Ireland (UKN)
Official registry OCID
ocds-h6vhtk-04e950 Find a Tender

How it was run

Official notice
Run through: Jaggaer · Who buys & how to bid on JAGGAER
Supplier login requiredElectronic submission allowedLanguage: EN
Access & registration note: Free; latest Chrome/Edge/Firefox only — corporate browsers fail
Submission deadline
23 Dec 2025, 13:00 GMT
Submission channel
Official e-sourcing portal
Electronic submission
Allowed
Accepted languages
en
Detailed submission instructions & authority contactsFrom official release

public.bravosolution.co.uk/web/login.html ↗

Timeline

4 Mar 2025 → 10 Apr 2026 · 9 dates
  1. Planning notice published
    4 Mar 2025, 12:34 GMT
  2. Market engagement
    9 May 2025, 23:59 BST

    The questionnaire contains questions centred around Outdoor Advertising, in particular roundabout advertising, car park advertising, and lamp post advertising. Therefore, we acknowledge that some questions may not be applicable. However, RBWM welcomes detailed completion of all questions in order to aid an informed and thorough decision

    Please use this link forms.office.com/e/rgDyis74C7 ↗ to complete the questionnaire.

    Deadline for engagement is Friday 9th May 2025, 17:00

    If you have previously engaged with Bus Shelter Advertising and you wish to further engage with this further market engagement, RBWM welcomes you to participate.

  3. Tender notice published363 days ago
    24 Oct 2025, 15:56 BST
  4. Submission deadline303 days ago
    23 Dec 2025, 13:00 GMT
  5. Award decision expected by236 days ago
    27 Feb 2026, 23:59 GMT
  6. Assessment summaries sent212 days ago
    24 Mar 2026
  7. Latest notice published212 days ago
    24 Mar 2026, 10:05 GMT
  8. Standstill ends202 days ago
    2 Apr 2026, 23:59 BST
  9. Contract starts195 days ago
    10 Apr 2026, 00:00 BST

Notice history

10 events · 4 releases on Find a Tender · since 4 Mar 2025
  1. Preliminary market engagement notice published
    4 Mar 2025, 12:34 GMT
    UK2
  2. Preliminary market engagement notice published
    25 Apr 2025, 11:07 BST
    UK2
  3. Tender notice published
    24 Oct 2025, 15:56 BST
    UK4
  4. Published value updated
    24 Oct 2025, 15:56 BST
  5. Status changed to active
    24 Oct 2025, 15:56 BST
  6. Procurement method changed
    24 Oct 2025, 15:56 BST
  7. Deadline published: 23 Dec 2025, 13:00 GMT
    24 Oct 2025, 15:56 BST
  8. Contract award notice published
    24 Mar 2026, 10:05 GMT
    UK6
  9. Status changed to complete
    24 Mar 2026, 10:05 GMT
  10. Contract signature expected
    8 Apr 2026, 23:59 BST
    scheduled
Routine re-releases (4)
  • 2025-03: 1 release · 4 Mar 2025

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 2
Awarded value £433,3342 awards exc. VAT
Bids received 64 from SMEs
Awarded toValueDateStatus
Lot 1 · Maidenhead Town Centre1 award
Trueform Engineering LimitedSME17 Apr 2026 – 16 Apr 2033 · up to 16 Apr 2036Extensions: Initial contract (7) seven years, and then, if exercised a further option of up to (3) three years£116,66724 Mar 2026Awarded
Lot 2 · Remainder of Borough1 award
Trueform Engineering LimitedSME17 Apr 2026 – 16 Apr 2033 · up to 16 Apr 2036Extensions: Up to (7) seven years initial term and then, if exercised a further option of up to (3) three years£316,66724 Mar 2026standstill to 2 Apr 2026Standstill

Bid statistics published by the authority

LotBidsSMEVCSEValid bid range
1 · Maidenhead Town Centre3final-stage tenders20—
2 · Remainder of Borough3final-stage tenders20—

Contracting authority & participating public bodies

Royal Borough of Windsor & Maidenhead

Contracting authorityPublic authority - sub-central government GB-PPON: PJQM-1124-QDHW St Ives Road, Maidenhead, South East, SL6 1RFContact name, email

Bidders & participating suppliers

1 commercial party on the notice
  • TRUEFORM ENGINEERING LIMITEDAwarded supplierGB-COH: 01324196GB-PPON: PBRC-5954-RMXP Unit 12 Pasadena Trading Estate, Hayes, London, UB3 3NQContact email

Official documents & specifications (5)

Official links; attachments are not copied

Notices published for this procedure