Museums and Galleries Market Insights Framework

It is the intention of The British Museum to procure on behalf of a consortium including itself and a group of partner museums and galleries a four-year framework agreement with a single supplier that will be expected to provide market research services covering quantitative audience profiling (demographics, attitudes and behaviours), reporting and benchmarking for the consortium. This will cover regular year-long visitor surveys. Members of the consortium include:

The British Museum

Tate Gallery (including Tate Liverpool and St. Ives)

Victoria and Albert Museum (including Young V&A, V&A Storehouse, and V&A East from 25/26)

Natural History Museum (including the Natural History Museum at Tring)

National Gallery

National Portrait Gallery

Imperial War Museums (including IWM North)

Museum of London (main site from 26/27, including MoL Docklands)

National Army Museum

The Horniman Museum and Gardens

Wellcome Collection

The Wallace Collection

The Science Museum

Museum of the Home

Consortium members require a robust representative overview of the profile, motivations, behaviours and visit outcomes of the visitors to their sites across the financial year. Representative data should be collected via a core method of face-to-face exit surveys conducted throughout the year at each site with the option for some sites to offer online methods if they are able and wish to. All data collection is to be conducted in accordance with best practice principles for market research activities.

Members require that data is collected and reported monthly, quarterly and annually, following the standard financial year. The expectation of the members is that they will have access to the collected weighted and cleaned data at the level of respondent and group, as well as regular delivery of summarised excel spreadsheets at the end of each month, quarter and financial year - both by site and relevant benchmarking tables. Beyond the provision of data as outline above, members will require varying levels of written quarterly and annual reporting and in person presentation of findings. Additional information: To respond to this opportunity please click here: www.delta-esourcing.com/respond/NZ92N3ZSX6 ↗