← Back to search results

planningFind a Tender · planning

Meole Brace Golf Course Management Contract

Buyer: Shropshire Council →

BuyerShropshire Council
Statusplanning
DeadlineNot published
Value£394,000
Published17 Apr 2026

What is being bought

Shropshire Council is undertaking a Pre-Market Engagement (PME) exercise to seek feedback in relation to the future management of golf-specific services at Meole Brace Golf Course. The purpose of this engagement is to test market appetite, capability and delivery models for golf course management services prior to any potential future procurement. This exercise is exploratory only and does not form part of a formal tender process. Description The Council is seeking market feedback on the provision of an integrated golf course management service, focused on golf shop and customer-facing golf operations, to include the following elements: a)Golf Professional Services •Delivery of individual and group golf lessons •Development and operation of coaching programmes (e.g. beginners, juniors, women, return-to-golf) •Use and management of a dedicated teaching studio The operator would be required to provide, install and maintain teaching studio equipment, including relevant coaching technology and teaching aids b)Golf Shop Operation •Operation of the golf shop, including golf retail, customer service and basic food and beverage •Sale of golf equipment, clothing and accessories The Council requires the golf shop to be staffed by appropriately trained personnel: 7 days per week Summer period: 8:00am-6:00pm Winter period: 8:00am-4:00pm Market feedback is sought on viable staffing, operational and commercial models to meet these requirements c)Green Fee Collection and Customer Interface •Collection of green fees •Management of tee bookings and customer access •Day-to-day customer interface for golf users d)Liaison with Grounds Maintenance The Council will be retaining responsibility for grounds maintenance. The golf course management function would be expected to: •Liaise closely with the grounds maintenance team •Provide operational input on playability, competitions and peak usage •Engage in regular coordination and planning arrangements e)Monitoring and Reporting of Course Usage •Monitoring usage of the golf course (e.g. rounds played, participation trends) •Providing usage and performance data to the Council to inform future decision making It should be noted that the Council is in the process of re-tendering a wider leisure management contract to which Meole Brace Golf Course will be added as from 1st August 2027. The contractor providing golf course management services will be required to enter into a novation agreement with the successful bidder of the wider leisure management contract. The Council expect the golf course to remain operational throughout the term of the wider leisure management contract (end date 31st July 2037 with an option to extend by a further 5 years) and provide services not substantially different to those in operation within the scope of the Management Contract at Meole Brace Golf Course.

Delivery location

UKG22, GB

Categories

Sporting services 92600000

Lot details

Lot 1

No lot description published.

Statusplanning
Contract periodFrom 1 Apr 2027 to 31 Jul 2031

What is included

ItemCategoryQuantity
1Sporting servicesNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 92. The category anchor is Sporting services (92600000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 929813 median · 21.4 average (214 of 981 with a bid count)3.1 average (246 of 981 with named award suppliers)Not published
Same buyer3Not publishedNot publishedNot published
Delivery region: UKG223Not publishedNot publishedNot published
Similar published value (0.5×–2×)1024 median · 4.7 average (3 of 102 with a bid count)1 average (3 of 102 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeconcession
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetValue not published
No-engagement rationaleNot published
Planning documents1
Planning milestones1
MilestoneTypeDueStatus
Organisations are invited to review the initial specification provided by the Council and complete the preliminary engagement questionnaire also provided by the Council, by COP 15th May. To access the questionnaire, please email peter.davis@shropshire.gov.uk with the name of your organisation, and the name and email of whoever will be completing the questionnaire.engagement15 May 2026scheduled

Related procurements

No linked framework, prior procurement or reprocurement published.

Documents & submission route

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-0684e9
Latest release ID035030-2026
Latest release timestampFri Apr 17 2026 09:28:38 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statusplanning
Procurement methodNot published
Procurement method detailsNot published
Main procurement categoryservices
Above thresholdNo
Legal basis2023/54
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender value£394,000
Tender lots in source1
Tender items in source1
Tender documents in source0
Awards in latest release0
Contracts in latest release0
Parties in latest release1

Notice history

DateEventReference
17 Apr 2026planning035030-2026

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
{
  "id": "035030-2026",
  "tag": [
    "planning"
  ],
  "date": "2026-04-17T10:28:38+01:00",
  "ocid": "ocds-h6vhtk-0684e9",
  "buyer": {
    "id": "GB-PPON-PCLL-9577-QDZW",
    "name": "Shropshire Council"
  },
  "tender": {
    "id": "DMNV 034",
    "lots": [
      {
        "id": "1",
        "status": "planning",
        "contractPeriod": {
          "endDate": "2031-07-31T23:59:59+01:00",
          "startDate": "2027-04-01T00:00:00+01:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKG22",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "92600000",
            "scheme": "CPV",
            "description": "Sporting services"
          }
        ]
      }
    ],
    "title": "Meole Brace Golf Course Management Contract",
    "value": {
      "currency": "GBP",
      "amountGross": 394000
    },
    "status": "planning",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "Shropshire Council is undertaking a Pre-Market Engagement (PME) exercise to seek feedback in relation to the future management of golf-specific services at Meole Brace Golf Course.\nThe purpose of this engagement is to test market appetite, capability and delivery models for golf course management services prior to any potential future procurement. This exercise is exploratory only and does not form part of a formal tender process.\nDescription\nThe Council is seeking market feedback on the provision of an integrated golf course management service, focused on golf shop and customer-facing golf operations, to include the following elements:\na)Golf Professional Services\n•Delivery of individual and group golf lessons\n•Development and operation of coaching programmes (e.g. beginners, juniors, women, return-to-golf)\n•Use and management of a dedicated teaching studio\nThe operator would be required to provide, install and maintain teaching studio equipment, including relevant coaching technology and teaching aids\nb)Golf Shop Operation\n•Operation of the golf shop, including golf retail, customer service and basic food and beverage\n•Sale of golf equipment, clothing and accessories\nThe Council requires the golf shop to be staffed by appropriately trained personnel:\n7 days per week\nSummer period: 8:00am-6:00pm\nWinter period: 8:00am-4:00pm\n       Market feedback is sought on viable staffing, operational and commercial models to meet these requirements\nc)Green Fee Collection and Customer Interface\n•Collection of green fees\n•Management of tee bookings and customer access\n•Day-to-day customer interface for golf users\nd)Liaison with Grounds Maintenance\nThe Council will be retaining responsibility for grounds maintenance.\nThe golf course management function would be expected to:\n•Liaise closely with the grounds maintenance team\n•Provide operational input on playability, competitions and peak usage\n•Engage in regular coordination and planning arrangements\ne)Monitoring and Reporting of Course Usage\n•Monitoring usage of the golf course (e.g. rounds played, participation trends)\n•Providing usage and performance data to the Council to inform future decision making\nIt should be noted that the Council is in the process of re-tendering a wider leisure management contract to which Meole Brace Golf Course will be added as from 1st August 2027. The contractor providing golf course management services will be required to enter into a novation agreement with the successful bidder of the wider leisure management contract. The Council expect the golf course to remain operational throughout the term of the wider leisure management contract (end date 31st July 2037 with an option to extend by a further 5 years) and provide services not substantially different to those in operation within the scope of the Management Contract at Meole Brace Golf Course.",
    "specialRegime": [
      "concession"
    ],
    "aboveThreshold": false,
    "mainProcurementCategory": "services"
  },
  "parties": [
    {
      "id": "GB-PPON-PCLL-9577-QDZW",
      "name": "Shropshire Council",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKG22",
        "country": "GB",
        "locality": "Shrewsbury",
        "postalCode": "SY3 8HQ",
        "countryName": "United Kingdom",
        "streetAddress": "Frankwell Quay"
      },
      "details": {
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          }
        ]
      },
      "identifier": {
        "id": "PCLL-9577-QDZW",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "name": "Mr Peter Davis",
        "email": "peter.davis@shropshire.gov.uk"
      }
    }
  ],
  "language": "en",
  "planning": {
    "documents": [
      {
        "id": "035030-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/035030-2026",
        "format": "text/html",
        "noticeType": "UK2",
        "description": "Preliminary market engagement notice on Find a Tender",
        "documentType": "marketEngagementNotice",
        "datePublished": "2026-04-17T10:28:38+01:00"
      }
    ],
    "milestones": [
      {
        "id": "engagement",
        "type": "engagement",
        "status": "scheduled",
        "dueDate": "2026-05-15T23:59:59+01:00",
        "description": "Organisations are invited to review the initial specification provided by the Council and complete the preliminary engagement questionnaire also provided by the Council, by COP 15th May. To access the questionnaire, please email peter.davis@shropshire.gov.uk with the name of your organisation, and the name and email of whoever will be completing the questionnaire."
      }
    ]
  },
  "initiationType": "tender"
}
Complete JSON history (1 releases)
17 Apr 2026 · 035030-2026 · planning
{
  "id": "035030-2026",
  "tag": [
    "planning"
  ],
  "date": "2026-04-17T10:28:38+01:00",
  "ocid": "ocds-h6vhtk-0684e9",
  "buyer": {
    "id": "GB-PPON-PCLL-9577-QDZW",
    "name": "Shropshire Council"
  },
  "tender": {
    "id": "DMNV 034",
    "lots": [
      {
        "id": "1",
        "status": "planning",
        "contractPeriod": {
          "endDate": "2031-07-31T23:59:59+01:00",
          "startDate": "2027-04-01T00:00:00+01:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKG22",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "92600000",
            "scheme": "CPV",
            "description": "Sporting services"
          }
        ]
      }
    ],
    "title": "Meole Brace Golf Course Management Contract",
    "value": {
      "currency": "GBP",
      "amountGross": 394000
    },
    "status": "planning",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "Shropshire Council is undertaking a Pre-Market Engagement (PME) exercise to seek feedback in relation to the future management of golf-specific services at Meole Brace Golf Course.\nThe purpose of this engagement is to test market appetite, capability and delivery models for golf course management services prior to any potential future procurement. This exercise is exploratory only and does not form part of a formal tender process.\nDescription\nThe Council is seeking market feedback on the provision of an integrated golf course management service, focused on golf shop and customer-facing golf operations, to include the following elements:\na)Golf Professional Services\n•Delivery of individual and group golf lessons\n•Development and operation of coaching programmes (e.g. beginners, juniors, women, return-to-golf)\n•Use and management of a dedicated teaching studio\nThe operator would be required to provide, install and maintain teaching studio equipment, including relevant coaching technology and teaching aids\nb)Golf Shop Operation\n•Operation of the golf shop, including golf retail, customer service and basic food and beverage\n•Sale of golf equipment, clothing and accessories\nThe Council requires the golf shop to be staffed by appropriately trained personnel:\n7 days per week\nSummer period: 8:00am-6:00pm\nWinter period: 8:00am-4:00pm\n       Market feedback is sought on viable staffing, operational and commercial models to meet these requirements\nc)Green Fee Collection and Customer Interface\n•Collection of green fees\n•Management of tee bookings and customer access\n•Day-to-day customer interface for golf users\nd)Liaison with Grounds Maintenance\nThe Council will be retaining responsibility for grounds maintenance.\nThe golf course management function would be expected to:\n•Liaise closely with the grounds maintenance team\n•Provide operational input on playability, competitions and peak usage\n•Engage in regular coordination and planning arrangements\ne)Monitoring and Reporting of Course Usage\n•Monitoring usage of the golf course (e.g. rounds played, participation trends)\n•Providing usage and performance data to the Council to inform future decision making\nIt should be noted that the Council is in the process of re-tendering a wider leisure management contract to which Meole Brace Golf Course will be added as from 1st August 2027. The contractor providing golf course management services will be required to enter into a novation agreement with the successful bidder of the wider leisure management contract. The Council expect the golf course to remain operational throughout the term of the wider leisure management contract (end date 31st July 2037 with an option to extend by a further 5 years) and provide services not substantially different to those in operation within the scope of the Management Contract at Meole Brace Golf Course.",
    "specialRegime": [
      "concession"
    ],
    "aboveThreshold": false,
    "mainProcurementCategory": "services"
  },
  "parties": [
    {
      "id": "GB-PPON-PCLL-9577-QDZW",
      "name": "Shropshire Council",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKG22",
        "country": "GB",
        "locality": "Shrewsbury",
        "postalCode": "SY3 8HQ",
        "countryName": "United Kingdom",
        "streetAddress": "Frankwell Quay"
      },
      "details": {
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          }
        ]
      },
      "identifier": {
        "id": "PCLL-9577-QDZW",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "name": "Mr Peter Davis",
        "email": "peter.davis@shropshire.gov.uk"
      }
    }
  ],
  "language": "en",
  "planning": {
    "documents": [
      {
        "id": "035030-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/035030-2026",
        "format": "text/html",
        "noticeType": "UK2",
        "description": "Preliminary market engagement notice on Find a Tender",
        "documentType": "marketEngagementNotice",
        "datePublished": "2026-04-17T10:28:38+01:00"
      }
    ],
    "milestones": [
      {
        "id": "engagement",
        "type": "engagement",
        "status": "scheduled",
        "dueDate": "2026-05-15T23:59:59+01:00",
        "description": "Organisations are invited to review the initial specification provided by the Council and complete the preliminary engagement questionnaire also provided by the Council, by COP 15th May. To access the questionnaire, please email peter.davis@shropshire.gov.uk with the name of your organisation, and the name and email of whoever will be completing the questionnaire."
      }
    ]
  },
  "initiationType": "tender"
}