Media Monitoring & Analysis

{
  "id": "032434-2024",
  "tag": [
    "planning"
  ],
  "date": "2024-10-09T14:00:38+01:00",
  "ocid": "ocds-h6vhtk-04a72a",
  "buyer": {
    "id": "GB-COH-05046791",
    "name": "Wales And West Utilities"
  },
  "tender": {
    "id": "WWU1327",
    "lots": [
      {
        "id": "1",
        "status": "planned",
        "description": "Expression of Interest\nParticipants wanting to participate in this sourcing activity must confirm their expression of\ninterest and ability to provide the service required by e-mailing: \nBec.Jones@wwutilities.co.uk \nPlease include the following information in your email:\n1) Full company name;\n2) Main contact details (name, job title, email address, and telephone numbers).\nPlease note the tender will be run via our procurement portal Bravo which requires suppliers\nto be registered to participate, failure to register will result in the supplier not being able to\nparticipate in the sourcing event. You can register for Bravo here -\nsourcing4wwu.bravosolution.co.uk. In your expression of interest, please also include -\n3) Bravo registered email address and contact name."
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UK"
          }
        ],
        "additionalClassifications": [
          {
            "id": "72310000",
            "scheme": "CPV",
            "description": "Data-processing services"
          },
          {
            "id": "79310000",
            "scheme": "CPV",
            "description": "Market research services"
          },
          {
            "id": "79330000",
            "scheme": "CPV",
            "description": "Statistical services"
          },
          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
          },
          {
            "id": "92400000",
            "scheme": "CPV",
            "description": "News-agency services"
          }
        ]
      }
    ],
    "title": "Media Monitoring & Analysis",
    "value": {
      "amount": 320000,
      "currency": "GBP"
    },
    "status": "planned",
    "legalBasis": {
      "id": "32014L0025",
      "scheme": "CELEX"
    },
    "description": "We need comprehensive media monitoring and social listening services, providing reputation and sentiment analysis to help us identify the most relevant commentary across the fullest range of media and social channels. Wherever Wales & West Utilities (WWU) is being mentioned, we need to know about it and we need to understand whether our audience is talking positively or negatively about us and where we stand among the noise. \nWe need access to real time information and clean data to help inform our communication campaigns, media engagement and stakeholder strategies. Data is vital to us in understanding the needs of our customers and monitoring customer feedback is integral to the work we do. Overall, we need a service that provides us with the information and data we need to get ahead of emerging trends across our industry and the energy sector as a whole. \nRequirements: \n•\t24/7 multi-channel media monitoring covering broadcast, print media, online news, and social media across the UK\n•\tDaily reports of the main media stories and mentions with links to original content, delivered to specified in-boxes each day, 7 days per week\n•\tReal time news coverage and alerts for breaking news stories and conversations relevant to our business\n•\tMonthly 'Executive-ready' reports, analysis and recommendations \n•\tIntegrated media licensing for digital access to original content, if possible\n•\tSocial listening to provide insights into stakeholder and customer sentiment about WWU to help inform business strategies and enhance customer service (unified customer management functionality) \n•\tAccess to day-to-day brand monitoring and analysis\n•\tAbility to visualise complex data including charts and graphs \n•\tUser friendly and intuitive digital platform/dashboard for customisable self-analysis and for searching for relevant news items\n•\tAssigned account manager to develop full appreciation of our business needs and to identify reputational risks and opportunities\n•\tIntegrated function to run tagged social media campaigns\n•\tAbility to respond to comments and messages via the platform, as well as assign tasks and schedule social media and PR releases\n•\tMultiple product licenses to engage colleagues across the business \nMetrics and analysis: \n•\tVolume of mentions and potential reach of mentions of WWU across multiple channels\n•\tShare of voice per platform: Identifying where our brand is being mentioned to help us identify where we should focus our time and energy\n•\tSentiment analysis to understand how WWU is being perceived in discussions online, broken down by key variables including social media platform \n•\tTrends analysis: The most common topics associated with WWU\n•\tTop publications: The publications that are talking about our brand the most\n•\tTop location: Where our brand mentions are originating from \n•\tTop influencers and journalists: Who mentions our brand, products and/or key stakeholders\n•\tIndustry benchmarking and comparisons across a range of metrics",
    "tenderPeriod": {
      "endDate": "2024-10-30T12:00:00Z"
    },
    "communication": {
      "futureNoticeDate": "2024-12-01T00:00:00Z"
    },
    "classification": {
      "id": "79300000",
      "scheme": "CPV",
      "description": "Market and economic research; polling and statistics"
    },
    "submissionTerms": {
      "languages": [
        "en"
      ]
    },
    "participationFees": [
      {
        "id": "1",
        "type": [
          "document"
        ]
      }
    ],
    "mainProcurementCategory": "services"
  },
  "parties": [
    {
      "id": "GB-COH-05046791",
      "name": "Wales And West Utilities",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKL21",
        "locality": "NEWPORT",
        "postalCode": "NP108FZ",
        "countryName": "United Kingdom",
        "streetAddress": "Wales & West House, Spooner Close, Coedkernew"
      },
      "details": {
        "url": "https://www.wwutilities.co.uk/",
        "classifications": [
          {
            "id": "PRODUCTION_TRANSPORT_DISTRIBUTION_GAS_HEAT",
            "scheme": "TED_CE_ACTIVITY",
            "description": "Production, transport and distribution of gas and heat"
          }
        ]
      },
      "identifier": {
        "id": "05046791",
        "scheme": "GB-COH",
        "legalName": "Wales And West Utilities"
      },
      "contactPoint": {
        "url": "https://sourcing4wwu.bravosolution.co.uk/web/login.html",
        "name": "Bec Jones",
        "email": "bec.jones@wwutilities.co.uk",
        "telephone": "+44 7969844468"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}