Official UK procurement notice
DPS for Creative and Marketing services
Authority: Clarion Housing Group (Housing)·Consortium: 5 public authorities
What is being bought14 lots · detail below
Published requirement descriptionClarion Housing Group (CHG) is seeking to establish a Dynamic Purchasing System (DPS) for a range of marketing and creative services within Marketing and Communication Teams as well as other areas of the business.
The below lots are included as part of this DPS
Lot 1 - Day to day creative design services
Lot 2 - Corporate Design
Lot 3 - Freelance Design Services
Lot 4 - Creative and Brand Strategy
Lot 5 - Market Research
Lot 6 - Regeneration Creative Design
Lot 7 - Creative and Brand agencies - medium/large property schemes
Lot 8 - Interior design and furnishing
Lot 9 - Media buying
Lot 10 - Marketing suite design and delivery
Lot 11 - Hoarding and signage solutions
Lot 12 - Computer Generated Imagery (CGI)
Lot 13 - Architectural model makers
Lot 14 - Digital and interactive systems
This DPS is for Clarion Housing Group, which covers all of Clarion, including its subsidiaries present and future.
- Recurrence: The DPS will last for 5 years and we reserve the right to extend this on an annual rolling basis for an additional 5 years at the discretion of CHG
CPV: Advertising and marketing services · Advertising campaign services · Advertising services · Architectural design services · Booklets · Brochures · Business and management consultancy and related services · Business and management consultancy services · Business services: law, marketing, consulting, recruitment, printing and security · Communication and multimedia software package · Communications server software package · Computer-aided design (CAD) software development services · +48 more
How this dynamic market works
From the published notice- Type
- Dynamic market
- Bids received
- 3 bids received · 3 suppliers appointed
Lots and requirements (14)Procurement structure
14 lots · all with a published valueEvery one of these 3 lots carries the same published figure, £6,000,000: it is the dynamic market's maximum for the whole notice, not each lot's own budget, and no share per lot is published. The cards below say ceiling above rather than repeat it.
Lot #1Day to day creative design servicesAwardedRenewal UK, South EastPublished value£600,000
Group-wide contract to deliver brand and strategy design
Lot #2Corporate DesignRenewal UKPublished value£600,000
To create bespoke investor relations materials, annual reports, financial documents and targeted materials for key audiences on an ad-hoc and/ or programmed basis.
This includes, but is not limited to, the following services:
- Produce the annual and half year financial statements as well as quarterly investor updates.
- Produce high-quality collateral materials for a corporate audience that may include funders, investors, political stakeholders including but not limited to:
- Printed publications including newsletters, booklets, publications, leaflets, flyers, posters, invitations, reports
- Digital assets
- Bid tenders and documents
- Development brochures
- Corporate mailers
- Presentation Materials
- Films and animations
- Infographics and templates
- Copywriting
- Image buying
- Award submissions
The areas of work which fall outside of the scope of these requirements are as follows:
PR, print, fulfilment, media buying Additional information: To respond to this opportunity please click here: www.delta-esourcing.com/respond/68VQ4V438W ↗
Lot #3Freelance Design ServicesRenewal UKPublished value£480,000
To cover a range of creative support to assist with internal design overspill and will include day to day design, artworking, template population and creation of digital assets.
This includes, but is not limited to, the following services:
- Campaign creative
- Corporate Mailers
- Templates
- Adverts
- Infographics
- Populating existing templates
- Leaflets
- Reports
- Invitations
- Posters
- Signage
- Newsletters
- Interactive pdfs
- Digital assets
- HTML emails
- Minor branding changes/updates
- Artwork
- Event materials – banners/collateral
- Image buying
- Films and animations
The areas of work which fall outside of the scope of these requirements are as follows:
•PR, print, fulfilment, media buying Additional information: To respond to this opportunity please click here: www.delta-esourcing.com/respond/68VQ4V438W ↗
Lot #4Creative and Brand StrategyRenewal UKPublished value£1,200,000
Strategic creative agency to align with our social purpose and impact, provide branding and strategy led creative. Professionals who can help us achieve our desire to be seen as a leader in the sector through thoughtful and intelligent communication campaigns and strategic development.
This includes, but is not limited to, the following services:
- Campaign creative development and production
- Campaign coordination
- Brand positioning and development work
- Brand strategy
- Digital marketing and emerging channels
- Brand measurement
- Creative design to include adverts, templates, infographics, reports, brochures, newsletters, digital assets
- Image buying
- Copywriting
- Films and animations
- Award submissions
- Events
The areas of work which fall outside of the scope of these requirements are as follows:
•PR, print, fulfilment, media buying Additional information: To respond to this opportunity please click here: www.delta-esourcing.com/respond/68VQ4V438W ↗
Lot #5Market ResearchRenewal UKPublished value£1,560,000
Agencies to carry out quantitative and qualitative market research ranging from full service to field and tab. Capacity to deliver large scale representative sample telephone surveys using CATI software or similar to manage sampling. Expertise in questionnaire design and qualitative methods, preferably in a third-sector / public sector setting. Capability to deliver reports, presentations and provide analysis beyond basic cross-tabs, such as cluster analysis.
This includes, but is not limited to, the following surveys:
- Specific project tasks within this requirement may include, but are not limited to:
-Quantitative and qualitative market research; full service to field and tab
-Delivery of large scale representative sample
-Telephone surveys using CATI software or similar
-Questionnaire design and qualitative methods
-Third sector experience
-Deliver reports and presentations
Provide complex analysis such as cluster analysis Additional information: To respond to this opportunity please click here: www.delta-esourcing.com/respond/68VQ4V438W ↗
Lot #6Regeneration Creative DesignRenewal UKPublished value£1,080,000
To deliver smaller design briefs; campaigns; day-to-day design work; artworking; populating existing templates. Also, to provide mini branding projects and deliver digital assets.
This includes, but is not limited to, the following surveys:
•Formal Residents Offer documents
•Newsletters
•Flyers and posters
•Videos
•Consultation materials
•Branded templates
•Infographics
•Populating existing branded templates
•Leaflets
•Reports
•Invitations
•Posters
•Signage artwork
•Interactive PDFs
•Digital assets
•Social media templates and assets
•HTML emails
•Event materials – banners/collateral/ exhibition boards
•Image sourcing for design
•Films and animations for online platforms
The areas of work which fall outside of the scope of these requirements are as follows:
•Press and media relations Additional information: To respond to this opportunity please click here: www.delta-esourcing.com/respond/68VQ4V438W ↗
Lot #7Creative and Brand agencies – medium/large property schemesRenewal UKceiling above
To deliver property marketing and design services for private sales and shared ownership developments across the UK including but not limited to research, brand identity, graphic design, artworking, copywriting, sales particulars including maps and detailed plans, project management, print coordination..
This includes, but is not limited to, the following surveys:
- Property creative and branding services
- Creative project management
- Full service branded marketing collateral
- Maps, site plans and floor plans
- Infographics
- Advertising campaign concepts and creative artworking
- Populating brochure template guidelines
- Signage design and artworking
- Digital assets design and artworking
- HTML marketing emails
- Marketing event design and management
- Image buying
- Copywriting
- Film, photography and animation planning, design, development and project management
- Commissioning and managing third party suppliers e.g. CGI design, print, photography
The areas of work which fall outside of the scope of these requirements are as follows:
•Media management and buying
•Social media management
•Interior design
•Sales & Marketing suites Additional information: To respond to this opportunity please click here: www.delta-esourcing.com/respond/68VQ4V438W ↗
Lot #8Interior design and furnishingRenewal UKceiling above
To design interior concepts, supply and install FF&E for show homes at a range of budgets, or to supply and install residential interior furniture packages to suit a range of budgets.
This includes;
- Supply and install residential furniture packages
- Residential interior design and installation service
- Residential specification consultancy service
- Residential dressing and styling, removals and maintenance services
The areas of work which fall outside of the scope of these requirements are as follows:
•Commercial fit outs
•Structural and modular builds Additional information: To respond to this opportunity please click here: www.delta-esourcing.com/respond/68VQ4V438W ↗
Lot #9Media buyingRenewal UKPublished value£21,600,000
To implement media planning and buying through a fully integrated approach using online and offline channels regionally, nationally and internationally as required.
This includes, but is not limited to, the following services:
- Audience research and consultancy
- Digital online media planning, buying and management service
- Offline media planning and buying service
- Integrated media performance tracking and reporting
The areas of work which fall outside of the scope of these requirements are as follows:
•Web design
•Graphic design and branding services Additional information: To respond to this opportunity please click here: www.delta-esourcing.com/respond/68VQ4V438W ↗
Lot #10Marketing suite design and deliveryRenewal UKPublished value£12,000,000
To design, supply and install sales and marketing suite solutions on site including design, fit out, FF&E, interior design and internal signage solutions.
This includes, but is not limited to, the following services:
•Marketing suite design and installation from Category A fit out
•Marketing suite design and delivery from shell and core
•Marketing suite design, manufacture and delivery – modular or bespoke builds
The areas of work which fall outside of the scope of these requirements are as follows:
•Branding
•Hoarding, scaffold wraps and external site signage
•IT set up and installation
•Model making
•Interactive systems Additional information: To respond to this opportunity please click here: www.delta-esourcing.com/respond/68VQ4V438W ↗
Lot #11Hoarding and signage solutionsRenewal UKceiling above
To produce, manufacture, supply and install on-site internal and external signage solutions
This includes, but is not limited to, the following services:
- Artworking from templates
- Di-bond hoarding production and installation
- Flags production and installation
- Stack board production and installation
- Roadside signage production and installation
- AA and AA-type directional signage
- Vinyl wraps and stickers - production and installation
- Scaffold banners production and installation
- Scaffold wraps / monarflex production and installation
- Mesh banners production and installation
- Permanent signage production and installation
- Retail and POS display signage production and installation
- Sales boards, internal signage boards and temporary display signage production and installation
- Pop up / roller banners and exhibition display production and installation
The areas of work which fall outside of the scope of these requirements are as follows:
- Branding, graphic design and marketing services
- Marketing suite design and installation
- Interior design Additional information: To respond to this opportunity please click here: www.delta-esourcing.com/respond/68VQ4V438W ↗
Lot #12Computer Generated Imagery (CGI)Renewal UKPublished value£4,200,000
To design and render photorealistic Computer Generated Imagery (CGI) of proposed developments from CAD drawings and plans.
This includes, but is not limited to, the following services:
•External and internal CGI views view
•Virtual fly through videos
•Virtual tour CGIs
•Digital apartment dressing (from photo/virtual tour)
•Files supplied in suitable format for integration into interactive software
The areas of work which fall outside of the scope of these requirements are as follows:
- Interactive systems
- Microsite and website design
- Standard hardware and display technology (e.g. TV screens, tablet devices, non-specialist display solutions) Additional information: To respond to this opportunity please click here: www.delta-esourcing.com/respond/68VQ4V438W ↗
Lot #13Architectural model makersRenewal UKPublished value£720,000
To produce realistic scaled 3D architectural models depicting finished architecture and landscapes from CAD drawings.
This includes, but is not limited to, the following services:
- Optional LED lighting hardware and circuit controls and ability to integrate with interactive systems
- Travel models, stands and cases
The areas of work which fall outside of the scope of these requirements are as follows:
- Digital and interactive systems Additional information: To respond to this opportunity please click here: www.delta-esourcing.com/respond/68VQ4V438W ↗
Lot #14Digital and interactive systemsRenewal UKPublished value£720,000
To design and supply kiosk-style interactive application software and hardware to display development and plot information through an integrated solutions at marketing suites, show homes and exhibitions.
This includes, but is not limited to, the following services:
- Content Management systems able to support rich media e.g. photo and video, panoramic views, interactive virtual tours etc.
- Lighting and hardware integration for models, screens and touch pads
- Integration into CMS/CRM for day-to-day client management (e.g. availability, plot status, add or hide plots)
The areas of work which fall outside of the scope of these requirements are as follows:
- Architectural model making
- Website or microsite design
- Branding and visual identity Additional information: To respond to this opportunity please click here: www.delta-esourcing.com/respond/68VQ4V438W ↗
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (2)
- Delivery: 70%
- Pricing: 30%
Published award criteria (2)
- Delivery: 70
- Pricing: 30
- Suitability
Selection criteria as stated in the procurement documents
- Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.
- “DPS for Creative and Marketing services” is a dynamic market: the contest is a place on its panel, not a single contract.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Restricted procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Dynamic market
- Who may use this agreement
- Any qualifying supplier may apply while the market is open
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
Yes · The DPS will last for 5 years and we reserve the right to extend this on an annual rolling basis for an additional 5 years at the discretion of CHG
- First published
- 20 Aug 2021, 12:15 BST
- Last source update
- 14 Apr 2025, 14:56 BST
- Authority reference
6165- FTS notice number
2025/S 000-015012- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-02d75bFind a Tender
- Electronic trading
- e-invoicing allowed
Publisher note: To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=857742469 GO Reference: GO-2024424-PRO-25851750
How it was run
Official notice- Admission period ends
- 20 Sept 2021, 14:00 BST
- Submission channel
- {"written"}
- Accepted languages
- en
Timeline
20 Sept 2021 → 14 Apr 2025 · 3 dates- Admission / appointment period endsperiod end, not a bid countdown20 Sept 2021, 14:00 BST
- Invitations to tender expected1 Nov 2021
- Notice published14 Apr 2025, 14:56 BST
Notice history
5 events · 5 releases on Find a Tender · since 20 Dec 2023- Status changed to complete20 Dec 2023, 14:06 GMT
- Buyer details updated20 Dec 2023, 14:06 GMT
- Buyer details updated20 Dec 2023, 16:06 GMT
- Buyer details updated24 Apr 2024, 16:05 BST
- Buyer details updated14 Apr 2025, 14:56 BST
Published amendments (1)
Clarion has changed its eSourcing platform. Applications for the DPS must be made using Atamis - https://atamis-clarionhousing.my.site.com/s/Welcome
Routine re-releases (5)
- 2023-12: 1 release · 20 Dec 2023
- 2021-08: 1 release · 20 Aug 2021
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast3 suppliers are admitted to this dynamic market without individual award values or dates, see the supplier list below.
Contracts
Brand and Strategy Design
- Signed
- 1 Feb 2024
- Value
- £250,000
- Status
- active
Media buying and strategic support
- Signed
- 31 Aug 2023
- Value
- £325,200
- Status
- active
Behaviour Change Agency
- Signed
- 22 Aug 2023
- Value
- £320,000
- Status
- active
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| 1 · Day to day creative design services | 3bids · 3 electronic | 3 | — | — |
Contracting authority & participating public bodies
2 public bodies on the noticeConsortium members and other public bodies
- Clarion Housing Group LimitedContracting authorityHousing AssociationHousing and community amenities
Dispute resolution & review bodies
- AFFINITY SUTTONMediation bodyReview bodyReview contact point
- Royal Courts of JusticeMediation bodyReview bodyReview contact point
- The Royal Courts of JusticeReview body
- World Courts of JusticeMediation body
Suppliers admitted to the dynamic market
3 commercial parties on the notice- Behaviour Change AgencyAdmitted to the market
- Earth Creative Strategies LimitedAdmitted to the market
- Media Performance a trading style of Georgeco Marketing ServicesAdmitted to the market
Official documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
- Economic and financial selection criteria
- Technical selection criteria