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Published 17 Dec 2024, 10:17 GMT

Official UK procurement notice

Marketing Services for XC Trains Limited (CrossCountry) & The Chiltern Railway Company Limited (Chiltern)

Official notice

Authority: ARRIVA UK TRAINS LIMITED (Public body)

2 lotsServicesNegotiated procedure with prior call for competition
Budget not disclosedValue not published
Submissions closed 17 Jan 2025
Lots 2see the lot list below

What is being bought2 lots · detail below

Published requirement description

Two Train Operating Companies (TOC's) within the Arriva UK Trains Group - CrossCountry and Chiltern - are seeking a dynamic full integrated service marketing agency to deliver an integrated suite of services, including creative development, media planning and buying, social media, research and marketing & communications strategy. The ideal agency will possess an in-house team capable of comprehensive solutions and be willing to immerse in our business.

Please submit your note of interest in email to: [email protected]

Due to rail franchising requirements, there will be a requirement for termination for convenience on 3 months notice and the contract will also need to be able to be transferred to a public sector operator.

CPV: Marketing services

Lots and requirements (2)Procurement structure

2 lots · no lot values published
Lot #1CrossCountry OnlyRenewal

CrossCountry are seeking a dynamic full integrated service marketing agency to deliver an integrated suite of services, including creative development, media planning and buying, social media, research and marketing & communications strategy. The ideal agency will possess an in-house team capable of comprehensive solutions and be willing to immerse in our business. Agencies must:

  • Bring innovative concepts and focus on budget efficiencies for maximum impact.
  • Continued media booking as well as innovative ideation for the purchasing funnel.
  • Have a proven track record in driving brand growth and marketing success.
  • Collaborate seamlessly with our teams to add measurable value.
  • Understand our unique business challenges and demonstrate professionalism and attention to detail.
  • Be agile in responding to evolving market conditions.
  • Continue to develop our brand platforms, "Take Us On Your Journey" and "Explore More" and which has seen significant investment.
  • Have an understanding of internal communications and support for our internal comms department for deployment of items
  • Have offices local to the operating routes for understanding local route and challenges

We want an agency that acts as an extension of our marketing team, helping elevate our brand presence and support long-term strategic objectives.

Please submit your note of interest in email to: [email protected]

Due to rail franchising requirements, there will be a requirement for termination for convenience on 3 months notice and the contract will also need to be able to be transferred to a public sector operator.

Delivery: East Midlands, West Midlands, East of England, South East · CrossCountry will require the Bidder to have an office located in any of the NUTS regions listed in this contract notice.
Extensions: Details of this will be shared in the main tender document.Variant bids: not allowed
Lot #2Chiltern OnlyRenewal

Chiltern are seeking a dynamic full integrated service marketing agency to deliver an integrated suite of services, including creative development, media planning and buying, social media, research and marketing & communications strategy. The ideal agency will possess an in-house team capable of comprehensive solutions and be willing to immerse in our business. Agencies must:

  • Bring innovative concepts and focus on budget efficiencies for maximum impact.
  • Continued media booking as well as innovative ideation for the purchasing funnel.
  • Have a proven track record in driving brand growth and marketing success.
  • Collaborate seamlessly with our teams to add measurable value.
  • Understand our unique business challenges and demonstrate professionalism and attention to detail.
  • Be agile in responding to evolving market conditions.
  • Continue to develop our brand platforms, "Take Us On Your Journey" and "Explore More" and which has seen significant investment.
  • Have an understanding of internal communications and support for our internal comms department for deployment of items
  • Have offices local to the operating routes for understanding local route and challenges

We want an agency that acts as an extension of our marketing team, helping elevate our brand presence and support long-term strategic objectives.

Please submit your note of interest in email to: [email protected]

Due to rail franchising requirements, there will be a requirement for termination for convenience on 3 months notice and the contract will also need to be able to be transferred to a public sector operator.

Delivery: East Midlands, West Midlands, East of England, South East · Chiltern will require the Bidder to have an office located in any of the NUTS regions listed in this contract notice.
Extensions: Details of this will be shared in the main tender document.Variant bids: not allowed

Procedure terms & legal framework

From the official record
Procedure method
Negotiated procedure with prior call for competition
Legal basis
CELEX · 32014L0025 Utilities Contracts Regulations 2016 (Directive 2014/25/EU)
Procurement category
Services
Notice status
Closed
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
No (one-off requirement)
First published
17 Dec 2024, 10:17 GMT
Last source update
17 Dec 2024, 10:17 GMT
FTS notice number
2024/S 000-040551
Classification (CPV)
Marketing services
Delivery area
East Midlands (UKF1)West Midlands (UKG3)East of England (UKH)South East (UKJ1)
Official registry OCID
ocds-h6vhtk-04c89d Find a Tender

How it was run

Official notice
Run through: portal not identified
Language: EN
Submission deadline
17 Jan 2025, 17:00 GMT
Submission channel
{"electronicSubmission"}
Accepted languages
en
Participation fee
document
Detailed submission instructions & authority contactsFrom official release

Timeline

17 Dec 2024 → 17 Jan 2025 · 2 dates
  1. Notice published
    17 Dec 2024, 10:17 GMT
  2. Submission deadline
    17 Jan 2025, 17:00 GMT

Contracting authority & participating public bodies

ARRIVA UK TRAINS LIMITED

Contracting authorityPublic bodyRailway services GB-COH: 03166214 SUNDERLAND, North EastContact name, email Published organisation website ↗

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.