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Market Research for Brand and Reputation Audits

Direct marketing services
Market research services
Marketing management consultancy services
+1 more
West Midlands (UKG33)
Published value
£150,000
Submission deadline 26 Apr 2023, 12:00 BST
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: University of Warwick: "Market Research for Brand and Reputation Audits". Published status: active. Published value: £150,000. 1 published lot. Recorded submission deadline: 26 Apr 2023, 12:00 BST. See the official notice for participation instructions.
Contracting AuthorityUniversity of WarwickScope & CategoriesNot publishedSubmission Window
Closed
26 Apr 2023, 12:00 BST
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)£150,000
Bidder Intelligence · Authority Profile: University of Warwick
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for University of Warwick. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Average Price Reduction
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
1Bids / Report
100% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 2 active published awards; 2 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Price reduction compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityUniversity of Warwick
Procedure methodNot published
Procurement categoryNot published
Statusactive
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published30 Mar 2023, 15:01 BST
Last source update30 Mar 2023, 15:01 BST
Recurring procurementNo
ClassificationDirect marketing services, Market research services, Marketing management consultancy services, Marketing services
Delivery area
West Midlands (UKG33)
OCIDocds-h6vhtk-03b765
What is being bought
The University of Warwick has a requirement to hire an agency to undertake Brand and Reputation Audits to better understand how the University and some of its larger departments/sub brands are perceived among audiences and stakeholders and in comparison, to competitor institutions. This will require both quantitative and qualitative research with wide reaching audiences including current and prospective students, alumni, academics (outside of Warwick), business leaders and employers, and opinion formers. Results will be analysed and recommendations presented to help shape future PR, branding, marketing and communication strategies. Further monitoring and evaluation to measure ongoing impact will also be required. In order to express interest in this opportunity please go to the University of Warwick In-Tend supplier portal (https://in-tendhost.co.uk/universityofwarwick).The University of Warwick is not a contracting authority for the purposes of the Public Contracts Regulations 201
What changed
From the official release history
  1. Published value updated to £150,000
    30 Mar 2023, 15:01 BST
  2. Status changed to active
    30 Mar 2023, 15:01 BST
  3. Official notice release published
    30 Mar 2023, 15:01 BST
  4. Submission deadline changed to 26 Apr 2023, 12:00 BST
    30 Mar 2023, 15:01 BST
  5. Buyer information updated
    30 Mar 2023, 15:01 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    active
    Published valueNot published
    The University of Warwick has a requirement to hire an agency to undertake Brand and Reputation Audits to better understand how the University and some of its larger departments/sub brands are perceived among audiences and stakeholders and in comparison, to competitor institutions. This will require both quantitative and qualitative research with wide reaching audiences including current and prospective students, alumni, academics (outside of Warwick), business leaders and employers, and opinion formers. Results will be analysed and recommendations presented to help shape future PR, branding, marketing and communication strategies. Further monitoring and evaluation to measure ongoing impact will also be required.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    30 Mar 2023, 15:01 BST
  2. Submission deadline
    26 Apr 2023, 12:00 BST
Commercial outcome and competition
AwardsNo award published
ContractsNo contract published
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

University of Warwick

Contracting authority GB-FTS-78493
View buyer profile
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
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No related procedures published