Digital Marketing Services - RAF Museum

All bidders will need to consider and propose services and costs for the following: regarding Core Services.

a. UX Design User Research: Conduct user research to gain insights into the target audiences, their needs, behaviours, and preferences. How do they interact with the current website.

b. UX Design Audit: Perform a thorough UX audit of the main museum website, identifying areas for improvement and providing actionable recommendations.

c. Customer Journey: Create optimised customer journeys with personas built on the existing digital ecosystem.

d. UX Design Implementation: Develop and implement UX designs based on the key findings and recommendations from the UX design audit. Focus on compelling reasons to visit, maximising visit conversion, commitment and commercial opportunity.

e. UX Design System: Establish a UX design system to ensure consistency, efficiency, and scalability across the museum's digital properties.

f. Website Management and Optimisation: Continually improve its performance, with a particular focus on enhancing conversion rates. Monitor, report and improve analytics.

g. Digital Advertising Campaigns: Devise and execute cost effective digital advertising campaigns across a number of channels, including Search, Meta, and Instagram.

h. Campaign landing pages: Create optimised campaign pages to improve conversion rates.

i. Content Strategy: Audit existing website content and then create a high-level plan that identifies future content requirements, prioritisation and management tasks against specific website and digital campaign targets.

j. SEO Strategy and Implementation: Develop and execute on-page, technical, and local SEO strategies to improve the website's visibility and organic search performance.

k. Effective Management of Google Ad Grants: Efficiently manage the Museum's Google Ad Grants, maximizing the value and impact of the grant, which currently amounts to $40,000 per month.