Creative Services, Media Planning & Buying and Search Engine Optimisation

{
  "id": "008695-2026",
  "tag": [
    "tenderUpdate"
  ],
  "date": "2026-01-30T21:05:04Z",
  "ocid": "ocds-h6vhtk-03fbd9",
  "buyer": {
    "id": "GB-FTS-91265",
    "name": "Transpennine Trains Limited"
  },
  "tender": {
    "id": "ocds-h6vhtk-03fbd9",
    "title": "Creative Services, Media Planning & Buying and Search Engine Optimisation",
    "amendments": [
      {
        "id": "1",
        "description": "To view this notice, please click here: \nhttps://www.delta-esourcing.com/delta/viewNotice.html?noticeId=1010889399 GO Reference: GO-2026130-PRO-34456035",
        "unstructuredChanges": [
          {
            "where": {
              "label": "Value excluding VAT: £14,000,000",
              "section": "II.1.5"
            },
            "newValue": {
              "text": "Value Excluding VAT: £21,000,000"
            },
            "oldValue": {
              "text": "Value excluding VAT: £14,000,000"
            }
          },
          {
            "where": {
              "label": "Value excluding VAT: £10,000,000",
              "section": "II.2.6"
            },
            "newValue": {
              "text": "Value excluding VAT: £17,000,000"
            },
            "oldValue": {
              "text": "Value excluding VAT: £10,000,000"
            },
            "relatedLot": "2"
          },
          {
            "where": {
              "label": "A contract/lot is awarded: No five.1) Information on non-awardV.1) Information on non-award The contract/lot is not awarded Other reasons (discontinuation of procedure)",
              "section": "V.1"
            },
            "newValue": {
              "text": "A contract/lot 1 is awarded to: VCCP A contract/Lot 2 is awarded to: Wavemaker A contract/lot 3 is awarded to: McCann"
            },
            "oldValue": {
              "text": "A contract/lot is awarded: No five.1) Information on non-awardV.1) Information on non-award The contract/lot is not awarded Other reasons (discontinuation of procedure)"
            }
          }
        ]
      }
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "description": "There will be three Lots to this procurement: 1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN. 2. Media Planning & Buying - •High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives. •Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points. •Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client. 3. Search Engine Optimisation - plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks. Please refer to the attached Memorandum of Information.",
    "classification": {
      "id": "79340000",
      "scheme": "CPV",
      "description": "Advertising and marketing services"
    },
    "mainProcurementCategory": "services"
  },
  "parties": [
    {
      "id": "GB-FTS-91265",
      "name": "Transpennine Trains Limited",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKD33",
        "locality": "Manchester",
        "postalCode": "M1 6LT",
        "countryName": "United Kingdom",
        "streetAddress": "Bridgewater House, 58-60 Whitworth Street"
      },
      "details": {
        "url": "https://www.tpexpress.co.uk"
      },
      "identifier": {
        "legalName": "Transpennine Trains Limited"
      },
      "contactPoint": {
        "name": "Ahmed Akram",
        "email": "procurement.services@tpexpress.co.uk",
        "telephone": "+44 3300954077"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}