Official UK procurement notice
Creative Services, Media Planning & Buying and Search Engine Optimisation
Authority: Transpennine Trains Limited (Public body)
What is being bought3 lots · detail below
Published requirement descriptionThere will be three Lots to this procurement: 1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN. 2. Media Planning & Buying -
- High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives.
- Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points.
- Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client. 3. Search Engine Optimisation - plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks. Please refer to the attached Memorandum of Information.
CPV: Advertising and marketing services · Marketing services
Lots and requirements (3)Procurement structure
3 lots · all with a published value (£14,150,000 together)Lot #1Creative MediaCancelledRenewalPublished value£4,000,000
The Agency will be responsible for development and full delivery of integrated through-the-line marketing campaigns for the Client to meet a written set of agreed KPIs and objectives. The detail of such campaigns will be defined in a brief with the ITN and subsequent Scope of Work. Please refer to the Memorandum of Information for further details.
Lot #2Media BuyingCancelledRenewalPublished value£10,000,000
- High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives from a longer-term perspective.
- Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points and to capitalize on the latest trends.
- Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client organization. Refer to the Memorandum of Information for further details.
Lot #3Search Engine OptimisationCancelledRenewalPublished value£150,000
Plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks. Analyse the TPE website and identify key areas of improvement, creating the content TPE need to action the changes. Run regular SEO reporting to analyse performance, optimising future recommendations accordingly. Refer to the Memorandum of Information for further details.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Competitive procedure with negotiation
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Cancelled
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Yes
- First published
- 11 Sept 2023, 19:06 BST
- Last source update
- 30 Jan 2026, 21:05 GMT
- FTS notice number
2026/S 000-008695- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-03fbd9Find a Tender
- Electronic trading
- e-invoicing allowed · electronic ordering · electronic payment
Publisher note: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. To view this notice, please click here: <a href="https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=808521854" target="_blank">https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=808521854</a> GO Reference: GO-2023912-PRO-23852297
How it was run
Official notice- Submission deadline
- 11 Oct 2023, 17:00 BST
- Submission channel
- {"electronicSubmission","written"}
- Accepted languages
- en
Timeline
11 Oct 2023 → 30 Jan 2026 · 3 dates- Submission deadline11 Oct 2023, 17:00 BST
- Bids must remain valid until29 Feb 2024, 23:59 GMT
- Notice published264 days ago30 Jan 2026, 21:05 GMT
Notice history
1 event · 3 releases on Find a Tender- Status changed to cancelled12 Sept 2023, 10:06 BST
Published amendments (1 · 0 deadline changes)
| When | What | Before | After | Shift |
|---|---|---|---|---|
| — | ValueValue excluding VAT: £14,000,000 · II.1.5 | Value excluding VAT: £14,000,000 | Value Excluding VAT: £21,000,000 | |
| — | ValueValue excluding VAT: £10,000,000 · II.2.6 | Value excluding VAT: £10,000,000 | Value excluding VAT: £17,000,000 | |
| — | TextA contract/lot is awarded: No five.1) Information on non-awardV.1) Information on non-award The contract/lot is not awarded Other reasons (discontinuation of procedure) · V.1 | A contract/lot is awarded: No five.1) Information on non-awardV.1) Information on non-award The contract/lot is not awarded Other reasons (discontinuation of procedure) | A contract/lot 1 is awarded to: VCCP A contract/Lot 2 is awarded to: Wavemaker A contract/lot 3 is awarded to: McCann |
To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=1010889399 GO Reference: GO-2026130-PRO-34456035
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast1 further award records carry no date or value.
Contracting authority & participating public bodies
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.