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Published 12 Sept 2023, 10:06 BST

Official UK procurement notice

Creative Services, Media Planning & Buying and Search Engine Optimisation

Official notice

Authority: Transpennine Trains Limited (Public body)

3 lotsServicesNegotiated procedure with prior call for competition
Sectors: Business Services & Consultancy (79) Delivery: North West (UKD33)
Published estimate£14,000,000total for 3 lots
Submissions closed 12 Oct 2023
Lots 3see the lot list below

What is being bought3 lots · detail below

Published requirement description

There will be three Lots to this procurement:

  1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN.
  2. Media Planning & Buying -

•High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives.

•Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points.

•Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client.

  1. Search Engine Optimisation - plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks.

CPV: Advertising and marketing services · Marketing services

Lots and requirements (3)Procurement structure

3 lots · all with a published value (£14,150,000 together)
Lot #1Creative MediaRenewalPublished value£4,000,000

The Agency will be responsible for development and full delivery of integrated through-the-line marketing campaigns for the Client to meet a written set of agreed KPIs and objectives. The detail of such campaigns will be defined in a brief with the ITN and subsequent Scope of Work. Please refer to the Memorandum of Information for further details.

Delivery: North West · Manchester
Extensions: Contract may be extended for further periods of up to a total of two years.Second stage: 3–5 candidates invited to tenderVariant bids: not allowed
79342000 Marketing services
Lot #2Media Planning & BuyingRenewalPublished value£10,000,000
  • High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives from a longer-term perspective.
  • Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points and to capitalize on the latest trends.
  • Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client organization. Refer to the Memorandum of Information for further details.
Delivery: North West · Manchester
Extensions: Contract may be extended for further periods up to a total of two years.Second stage: 3–5 candidates invited to tenderVariant bids: not allowed
79342000 Marketing services
Lot #3Search Engine OptimisationRenewalPublished value£150,000

Plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks. Analyse the TPE website and identify key areas of improvement, creating the content TPE need to action the changes. Run regular SEO reporting to analyse performance, optimising future recommendations accordingly. Refer to the Memorandum of Information for further details.

Delivery: North West · Manchester
Extensions: Contract may be extended for further periods of up to a total of two years.Second stage: 3–5 candidates invited to tenderVariant bids: not allowed
79342000 Marketing services

Procedure terms & legal framework

From the official record · publisher note attached
Procedure method
Negotiated procedure with prior call for competition
Legal basis
CELEX · 32014L0025 Utilities Contracts Regulations 2016 (Directive 2014/25/EU)
Procurement category
Services
Notice status
Closed
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Yes
First published
12 Sept 2023, 10:06 BST
Last source update
12 Sept 2023, 10:06 BST
FTS notice number
2023/S 000-026885
Classification (CPV)
Advertising and marketing servicesMarketing services
Delivery area
North West (UKD33)
Official registry OCID
ocds-h6vhtk-03fbe8 Find a Tender

Publisher note: For more information about this opportunity, please visit the Delta eSourcing portal at: <a href="https://www.delta-esourcing.com/tenders/UK-UK-Manchester:-Advertising-and-marketing-services./U83P72G8SW" target="_blank">https://www.delta-esourcing.com/tenders/UK-UK-Manchester:-Advertising-and-marketing-services./U83P72G8SW</a> To respond to this opportunity, please click here: <a href="https://www.delta-esourcing.com/respond/U83P72G8SW" target="_blank">https://www.delta-esourcing.com/respond/U83P72G8SW</a> GO Reference: GO-2023912-PRO-23852295

How it was run

Official notice
Submission deadline
12 Oct 2023, 17:00 BST
Submission channel
{"written"}
Accepted languages
en

Timeline

12 Sept 2023 → 29 Feb 2024 · 3 dates
  1. Notice published
    12 Sept 2023, 10:06 BST
  2. Submission deadline
    12 Oct 2023, 17:00 BST
  3. Bids must remain valid until
    29 Feb 2024, 23:59 GMT

Contracting authority & participating public bodies

Transpennine Trains Limited

Contracting authorityPublic bodyRailway services Bridgewater House, 58-60 Whitworth Street, Manchester, North West, M1 6LTContact name, email, phone Published organisation website ↗

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.