Creative Services, Media Planning & Buying and Search Engine Optimisation

{
  "id": "026885-2023",
  "tag": [
    "tender"
  ],
  "date": "2023-09-12T10:06:37+01:00",
  "ocid": "ocds-h6vhtk-03fbe8",
  "buyer": {
    "id": "GB-FTS-91265",
    "name": "Transpennine Trains Limited"
  },
  "tender": {
    "id": "ocds-h6vhtk-03fbe8",
    "lots": [
      {
        "id": "1",
        "title": "Creative Media",
        "value": {
          "amount": 4000000,
          "currency": "GBP"
        },
        "status": "active",
        "renewal": {
          "description": "Contract may be extended for further periods of up to a total of two years."
        },
        "hasOptions": false,
        "hasRenewal": true,
        "description": "The Agency will be responsible for development and full delivery of integrated through-the-line marketing campaigns for the Client to meet a written set of agreed KPIs and objectives. The detail of such campaigns will be defined in a brief with the ITN and subsequent Scope of Work. Please refer to the Memorandum of Information for further details.",
        "secondStage": {
          "maximumCandidates": 5,
          "minimumCandidates": 3
        },
        "contractPeriod": {
          "durationInDays": 720
        },
        "submissionTerms": {
          "variantPolicy": "notAllowed"
        },
        "selectionCriteria": {
          "description": "Selection Questionnaire response"
        }
      },
      {
        "id": "2",
        "title": "Media Planning & Buying",
        "value": {
          "amount": 10000000,
          "currency": "GBP"
        },
        "status": "active",
        "renewal": {
          "description": "Contract may be extended for further periods up to a total of two years."
        },
        "hasOptions": false,
        "hasRenewal": true,
        "description": "•High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives from a longer-term perspective. •Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points and to capitalize on the latest trends. •Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client organization. Refer to the Memorandum of Information for further details.",
        "secondStage": {
          "maximumCandidates": 5,
          "minimumCandidates": 3
        },
        "contractPeriod": {
          "durationInDays": 720
        },
        "submissionTerms": {
          "variantPolicy": "notAllowed"
        },
        "selectionCriteria": {
          "description": "Selection Questionnaire response"
        }
      },
      {
        "id": "3",
        "title": "Search Engine Optimisation",
        "value": {
          "amount": 150000,
          "currency": "GBP"
        },
        "status": "active",
        "renewal": {
          "description": "Contract may be extended for further periods of up to a total of two years."
        },
        "hasOptions": false,
        "hasRenewal": true,
        "description": "Plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks. Analyse the TPE website and identify key areas of improvement, creating the content TPE need to action the changes. Run regular SEO reporting to analyse performance, optimising future recommendations accordingly. Refer to the Memorandum of Information for further details.",
        "secondStage": {
          "maximumCandidates": 5,
          "minimumCandidates": 3
        },
        "contractPeriod": {
          "durationInDays": 720
        },
        "submissionTerms": {
          "variantPolicy": "notAllowed"
        },
        "selectionCriteria": {
          "description": "Selection Questionnaire response"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryLocation": {
          "description": "Manchester"
        },
        "deliveryAddresses": [
          {
            "region": "UKD33"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79342000",
            "scheme": "CPV",
            "description": "Marketing services"
          }
        ]
      },
      {
        "id": "2",
        "relatedLot": "2",
        "deliveryLocation": {
          "description": "Manchester"
        },
        "deliveryAddresses": [
          {
            "region": "UKD33"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79342000",
            "scheme": "CPV",
            "description": "Marketing services"
          }
        ]
      },
      {
        "id": "3",
        "relatedLot": "3",
        "deliveryLocation": {
          "description": "Manchester"
        },
        "deliveryAddresses": [
          {
            "region": "UKD33"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79342000",
            "scheme": "CPV",
            "description": "Marketing services"
          }
        ]
      }
    ],
    "title": "Creative Services, Media Planning & Buying and Search Engine Optimisation",
    "value": {
      "amount": 14000000,
      "currency": "GBP"
    },
    "status": "active",
    "legalBasis": {
      "id": "32014L0025",
      "scheme": "CELEX"
    },
    "lotDetails": {
      "maximumLotsBidPerSupplier": null
    },
    "description": "There will be three Lots to this procurement:\n1. Creative Services - development and delivery of integrated through-the-line marketing campaigns. The detail of such campaigns will be defined in a brief with the ITN.\n2. Media Planning & Buying -\n•High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives.\n•Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points.\n•Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client.\n3. Search Engine Optimisation - plan and support the implementation of TPE’s SEO strategy which covers content optimisation, technical SEO and backlinks.",
    "tenderPeriod": {
      "endDate": "2023-10-12T17:00:00+01:00"
    },
    "hasRecurrence": true,
    "classification": {
      "id": "79340000",
      "scheme": "CPV",
      "description": "Advertising and marketing services"
    },
    "submissionTerms": {
      "languages": [
        "en"
      ],
      "bidValidityPeriod": {
        "endDate": "2024-02-29T23:59:59Z"
      }
    },
    "submissionMethod": [
      "written"
    ],
    "procurementMethod": "selective",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Negotiated procedure with prior call for competition"
  },
  "parties": [
    {
      "id": "GB-FTS-91265",
      "name": "Transpennine Trains Limited",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKD33",
        "locality": "Manchester",
        "postalCode": "M1 6LT",
        "countryName": "United Kingdom",
        "streetAddress": "Bridgewater House, 58-60 Whitworth Street"
      },
      "details": {
        "url": "https://www.tpexpress.co.uk",
        "classifications": [
          {
            "id": "RAILWAY_SERVICES",
            "scheme": "TED_CE_ACTIVITY",
            "description": "Railway services"
          }
        ]
      },
      "identifier": {
        "legalName": "Transpennine Trains Limited"
      },
      "contactPoint": {
        "url": "https://www.delta-esourcing.com/tenders/UK-UK-Manchester:-Advertising-and-marketing-services./U83P72G8SW",
        "name": "Francis Gale",
        "email": "procurement.services@tpexpress.co.uk",
        "telephone": "+44 3300954077"
      }
    },
    {
      "id": "GB-FTS-91266",
      "name": "TransPennine Trains Limited",
      "roles": [
        "reviewBody"
      ],
      "address": {
        "locality": "Manchester",
        "countryName": "United Kingdom"
      },
      "identifier": {
        "legalName": "TransPennine Trains Limited"
      }
    }
  ],
  "language": "en",
  "description": "For more information about this opportunity, please visit the Delta eSourcing portal at: \n<a href=\"https://www.delta-esourcing.com/tenders/UK-UK-Manchester:-Advertising-and-marketing-services./U83P72G8SW\" target=\"_blank\">https://www.delta-esourcing.com/tenders/UK-UK-Manchester:-Advertising-and-marketing-services./U83P72G8SW</a>\nTo respond to this opportunity, please click here: \n<a href=\"https://www.delta-esourcing.com/respond/U83P72G8SW\" target=\"_blank\">https://www.delta-esourcing.com/respond/U83P72G8SW</a>\n GO Reference: GO-2023912-PRO-23852295",
  "initiationType": "tender"
}