Creative Campaign Development and Delivery

{
  "id": "043809-2026",
  "tag": [
    "planning"
  ],
  "date": "2026-05-13T11:54:31+01:00",
  "ocid": "ocds-h6vhtk-06976d",
  "buyer": {
    "id": "GB-PPON-PJCP-7274-TLRQ",
    "name": "Department for Work & Pensions"
  },
  "tender": {
    "id": "ocds-h6vhtk-06976d",
    "lots": [
      {
        "id": "1",
        "status": "planned",
        "suitability": {
          "sme": true
        },
        "contractPeriod": {
          "endDate": "2031-05-13T23:59:59+01:00",
          "startDate": "2027-05-14T00:00:00+01:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UK",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
          }
        ]
      }
    ],
    "title": "Creative Campaign Development and Delivery",
    "value": {
      "amount": 15000000,
      "currency": "GBP",
      "amountGross": 18000000
    },
    "status": "planned",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "competitive": true,
    "description": "Contract for the creative development and delivery of Universal Credit and legacy benefit campaigns, Pensions campaigns, Labour Market campaigns, and Disability and Inclusion campaigns.\nTo evolve the Authority's strategic approach to all Campaigns. To help set direction and evaluate future creative needs for the Authority's Communications Directorate. It will also require close working with our media planning and research agencies to understand our audience segmentation and marketing tasks.\nTo ensure cost effective supply of concepts, illustration, creative photography, copywriting, post production services and any service deemed essential by the Agency or the Authority to the success of the campaign, whether that be directly or by means of subcontractors.\nDWP would like the market to be aware that this may be an aggregated procurement with DfE.",
    "aboveThreshold": true,
    "procurementMethod": "selective",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award under framework"
  },
  "parties": [
    {
      "id": "GB-PPON-PJCP-7274-TLRQ",
      "name": "Department for Work & Pensions",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKI32",
        "country": "GB",
        "locality": "London",
        "postalCode": "SW1H 9NA",
        "countryName": "United Kingdom",
        "streetAddress": "Caxton House, 6-12 Tothill Street, London, SW1H 9NA"
      },
      "details": {
        "url": "https://www.gov.uk/government/organisations/department-for-work-pensions",
        "classifications": [
          {
            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - central government"
          }
        ]
      },
      "identifier": {
        "id": "PJCP-7274-TLRQ",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "name": "Professional Services Team",
        "email": "professional.services@dwp.gov.uk"
      }
    }
  ],
  "language": "en",
  "planning": {
    "documents": [
      {
        "id": "043809-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/043809-2026",
        "format": "text/html",
        "noticeType": "UK1",
        "description": "Pipeline notice on Find a Tender",
        "documentType": "plannedProcurementNotice",
        "datePublished": "2026-05-13T11:54:31+01:00"
      }
    ]
  },
  "initiationType": "tender"
}