Official UK procurement notice
Baby Bundles · UK public procurement notice
Authority: Llywodraeth Cymru / Welsh Government (Central government)
What is being bought
Published requirement descriptionBaby bundles is a Welsh Government initiative to provide a 'welcome to the world' gift, comprising of a range of products for the child's first months. The bundle will be provided free of charge to all new and expectant parents residing in core Flying Start areas within Wales.
Since the initial contract award:
Following mobilisation of the Baby Bundles programme, registration and delivery volumes have been significantly lower than originally anticipated. The contract includes social value commitments delivered through social enterprise partners responsible for the processing of registrations and fulfilment of Baby Bundles. Lower than forecast demand has reduced activity levels and associated income for these delivery partners, creating a risk to operational capacity and continued delivery of the social value outcomes evaluated as part of the original procurement.
The modification introduces a temporary management fee, set at 75% of the agreed average monthly cost for the relevant fulfilment activities, to maintain delivery capacity and support continuity of service during this period of lower demand. The arrangement is temporary, subject to ongoing monitoring and review, and will cease once agreed delivery thresholds are achieved. The overall nature and purpose of the contract remain unchanged.
CPV: Baby care products · Baby clothing · Graphic design services · Packaging and related services · Parcel delivery services · Printing and delivery services · Printing services · Promotional services
The lotProcurement structure
single lot · value publishedWhat it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (3)
- Technical: 60%
- Price: 20%
- Social value: 20%
Published award criteria (3)
- Social value
- Technical
- Price
- Price carries 20 of 100 points: a 10% discount moves about 2 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Open procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 11 Mar 2025, 16:36 GMT
- Last source update
- 27 Aug 2026, 16:31 BST
- Award evaluation window
- Submission end – 21 Jul 2025
- Authority reference
C221/2024/2025- FTS notice number
2025/S 000-012477- Latest notice
- Contract details notice (UK7)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-04ebcbFind a Tender
How it was run
Official notice- Submission deadline
- 14 May 2025, 14:00 BST
- Clarification deadline
- 7 May 2025, 14:00 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en, cy
Timeline
11 Mar 2025 → 27 Aug 2026 · 11 dates- Planning notice published11 Mar 2025, 16:36 GMT
- Market engagement28 Mar 2025, 23:59 GMT
A virtual market engagement event is due to take place on Microsoft Teams at 2pm on Tuesday 25th March 2025. To register your interest and receive an invite for this event, please email [email protected]
If you are unable to attend, slides can be shared and feedback received via email up to 28th March 2025. Please let us know if you would like to receive a copy of the slides, by contacting the baby bundles mailbox.
- Tender notice published2 Apr 2025, 12:06 BST
- Next notice expected2 Apr 2025, 23:59 BST
- Clarification questions by7 May 2025, 14:00 BST
- Submission deadline14 May 2025, 14:00 BST
- Assessment summaries sent30 Jun 2025, 00:00 BST
- Standstill ends11 Jul 2025, 23:59 BST
- Award decision expected by21 Jul 2025, 23:59 BST
- Contract starts1 Aug 2025, 00:00 BST
- Latest notice published56 days ago27 Aug 2026, 16:31 BST
Notice history
12 events · 5 releases on Find a Tender · since 11 Mar 2025- Preliminary market engagement notice published11 Mar 2025, 16:36 GMTUK2
- Planned procurement notice published13 Mar 2025, 08:48 GMTUK3
- Procurement method changed13 Mar 2025, 08:48 GMT
- Deadline published: 12 May 2025, 14:00 BST13 Mar 2025, 08:48 GMT
- Tender notice published2 Apr 2025, 12:06 BSTUK4
- Published value updated to £9,375,0002 Apr 2025, 12:06 BSTwas £10,000,000
- Status changed to active2 Apr 2025, 12:06 BST
- Deadline moved to 14 May 2025, 14:00 BST2 Apr 2025, 12:06 BST+2 days · was 12 May 2025, 14:00 BST
- Contract award notice published2 Jul 2025, 11:08 BSTUK6
- Status changed to complete2 Jul 2025, 11:08 BST
- Contract signature expected14 Jul 2025, 23:59 BSTscheduled
- Contract details notice published27 Aug 2026, 16:31 BSTUK7
Routine re-releases (5)
- 2025-03: 2 releases · 11 Mar 2025, 13 Mar 2025
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Allied Publicity Services (Manchester) Limited1 Aug 2025 – 31 Oct 2030 | £9,375,000 | 30 Jun 2025 | Awarded |
Contracts
Baby Bundles · Allied Publicity Services (Manchester) Limited
- Signed
- 16 Jul 2025
- Value
- £9,375,000
- Period
- 1 Aug 2025 – 31 Oct 2030
- Status
- active
3 agreed KPIs: KPI 1: Right First Time Delivery · KPI 2: On-Time Delivery Performance · KPI 3: Customer Satisfaction
- KPI 1: Right First Time Delivery
- KPI 2: On-Time Delivery Performance
- KPI 3: Customer Satisfaction
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 6final-stage tenders · 8 at stage one | 6 | 0 | — |
Contracting authority & participating public bodies
Bidders & participating suppliers
2 commercial parties on the notice- Allied Publicity Services (Manchester) LimitedAwarded supplier
- Allied Publicity Services (Manchester) LimitedAwarded supplier
Official documents & specifications (6)
Official links; attachments are not copiedTender pack and attachments
- Signed contract KPIs
Notices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Planned procurement notice Planned procurement notice on Find a Tender
- Preliminary market engagement notice Preliminary market engagement notice on Find a Tender