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AwardedFind a Tender · award
BuyerLlywodraeth Cymru / Welsh Government
StatusAwarded
DeadlineNot published
ValueValue not published
Published27 Aug 2026

What is being bought

Baby bundles is a Welsh Government initiative to provide a 'welcome to the world' gift, comprising of a range of products for the child's first months. The bundle will be provided free of charge to all new and expectant parents residing in core Flying Start areas within Wales. Since the initial contract award: Following mobilisation of the Baby Bundles programme, registration and delivery volumes have been significantly lower than originally anticipated. The contract includes social value commitments delivered through social enterprise partners responsible for the processing of registrations and fulfilment of Baby Bundles. Lower than forecast demand has reduced activity levels and associated income for these delivery partners, creating a risk to operational capacity and continued delivery of the social value outcomes evaluated as part of the original procurement. The modification introduces a temporary management fee, set at 75% of the agreed average monthly cost for the relevant fulfilment activities, to maintain delivery capacity and support continuity of service during this period of lower demand. The arrangement is temporary, subject to ongoing monitoring and review, and will cease once agreed delivery thresholds are achieved. The overall nature and purpose of the contract remain unchanged.

Lot details

Lot 1

No lot description published.

Statuscomplete

Comparable-procurement analytics

No usable CPV category has been published, so a comparable market set cannot yet be built.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Contracts

Baby Bundles

Statusactive
Value£9,375,000

Documents & submission route

  • Not published

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-04ebcb
Latest release ID081937-2026
Latest release timestampThu Aug 27 2026 15:31:55 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statuscomplete
Procurement methodopen
Procurement method detailsOpen procedure
Main procurement categoryNot published
Above thresholdNot published
Legal basis2023/54
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source0
Tender documents in source1
Awards in latest release1
Contracts in latest release1
Parties in latest release2

Notice history

DateEventReference
27 Aug 2026award, contract081937-2026
2 Jul 2025award, contract036696-2025
2 Apr 2025tender012477-2025
13 Mar 2025planning009118-2025
11 Mar 2025planning008826-2025

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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Complete JSON history (5 releases)
27 Aug 2026 · 081937-2026 · award, contract
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2 Jul 2025 · 036696-2025 · award, contract
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        "streetAddress": "Chetham House"
      },
      "details": {
        "vcse": false,
        "scale": "large",
        "shelteredWorkshop": false,
        "publicServiceMissionOrganization": false
      },
      "identifier": {
        "id": "681528",
        "scheme": "GB-COH"
      },
      "contactPoint": {
        "email": "tenders@theapsgroup.com"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}
2 Apr 2025 · 012477-2025 · tender
{
  "id": "012477-2025",
  "tag": [
    "tender"
  ],
  "date": "2025-04-02T12:06:25+01:00",
  "ocid": "ocds-h6vhtk-04ebcb",
  "buyer": {
    "id": "GB-PPON-PQYQ-3841-BHTP",
    "name": "Llywodraeth Cymru / Welsh Government"
  },
  "tender": {
    "id": "C221/2024/2025",
    "lots": [
      {
        "id": "1",
        "value": {
          "amount": 9375000,
          "currency": "GBP",
          "amountGross": 11250000
        },
        "status": "active",
        "suitability": {
          "sme": true,
          "vcse": true
        },
        "awardCriteria": {
          "criteria": [
            {
              "name": "Social value",
              "type": "quality",
              "numbers": [
                {
                  "number": 20,
                  "weight": "percentageExact"
                }
              ]
            },
            {
              "name": "Technical",
              "type": "quality",
              "numbers": [
                {
                  "number": 60,
                  "weight": "percentageExact"
                }
              ]
            },
            {
              "name": "Price",
              "type": "price",
              "numbers": [
                {
                  "number": 20,
                  "weight": "percentageExact"
                }
              ]
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2030-10-31T23:59:59+00:00",
          "startDate": "2025-08-01T00:00:00+01:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKL",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "33750000",
            "scheme": "CPV",
            "description": "Baby care products"
          },
          {
            "id": "64121200",
            "scheme": "CPV",
            "description": "Parcel delivery services"
          },
          {
            "id": "79822500",
            "scheme": "CPV",
            "description": "Graphic design services"
          },
          {
            "id": "79810000",
            "scheme": "CPV",
            "description": "Printing services"
          },
          {
            "id": "79342200",
            "scheme": "CPV",
            "description": "Promotional services"
          },
          {
            "id": "79920000",
            "scheme": "CPV",
            "description": "Packaging and related services"
          },
          {
            "id": "79823000",
            "scheme": "CPV",
            "description": "Printing and delivery services"
          },
          {
            "id": "18411000",
            "scheme": "CPV",
            "description": "Baby clothing"
          }
        ]
      }
    ],
    "title": "Baby Bundles",
    "value": {
      "amount": 9375000,
      "currency": "GBP",
      "amountGross": 11250000
    },
    "status": "active",
    "documents": [
      {
        "id": "conflictOfInterest",
        "description": "Not published",
        "documentType": "conflictOfInterest"
      },
      {
        "id": "012477-2025",
        "url": "https://www.find-tender.service.gov.uk/Notice/012477-2025",
        "format": "text/html",
        "noticeType": "UK4",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "datePublished": "2025-04-02T12:06:25+01:00"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "awardPeriod": {
      "endDate": "2025-07-21T23:59:59+01:00"
    },
    "description": "Baby bundles is a Welsh Government initiative to provide a 'welcome to the world' gift, comprising of a range of products for the child's first months. The bundle will be provided free of charge to all new and expectant parents residing in core Flying Start areas within Wales.\nThe contract will have the potential for a requirement of around 8,000 bundles per year. It is important to note the projected number of baby bundles is subject to change. The estimated spend over 5 years is in the region of £11.25m inclusive of VAT.\nA draft list of items which may be required for the bundles has been included:\nBaby clothes Newborn:\n- Cotton hat\n0-3 months:\n- Jersey trousers x 2\n- Socks x 2 pairs\n- Long sleeved body suit x 2\n- Short sleeved body suit x 2\n- Long sleeved sleep suit\n3-6 months:\n- All in one daysuit\n- Jersey trousers x 2\n- Long sleeved sleep suit\n- Socks x 2 pairs\n- Short sleeved body suit x 2\nMaternal care items - Maternity pads - box of 12\n- Reusable breast pads - box of 24\nBaby care items - Thermometer wand\n- Bath and room thermometer\nSleep items - Cellular blanket x 2\nOther - Hooded bath towel\n- Teether\n- Bib x 2\n- Muslin cloths x 3\n- Play mat\n- Book/s\nThe Welsh Government will be seeking to contract with a single organisation/consortium to provide (or sub-contract to provide) the following likely elements of the baby bundles initiative. (Please note this is early thinking and a detailed specification of full requirements will be provided at the time of issuing the Tender Notice):\n1. Co-ordination of the registration, order processing and acknowledgements process - this will include the production and distribution of awareness raising / promotional material and the registration documents at specified times pre-birth.\n2. Development of an online registration system which will allow customers to register for the baby bundle.\n3. Sourcing the contents for inclusion and the packaging for the bundles, supplying and then assembling the bundles. Suppliers must be able to source all items, and each item must meet the specified industry safety and EC standards and accreditations.\n4. Delivery - responsible for scheduling and confirming deliveries. The co-ordination of delivery in an environmentally friendly way.\n5. Demonstrating existing, well developed supply chains, established freight and border arrangements.\n6. Storage of all items and the bundles including holding sufficient stock.\n7. Having the facility (or can sub-contract) to ensure items and/or packaging feature particular designs.\n8. To determine how the bundle will be presented e.g. the outer packaging. It is desirable that the packaging be environmentally friendly.\n9. Ensure that aftercare is in place, including a bilingual customer contact point/helpline to ensure enquiries, customer support, and/or cancellations of bundles are dealt with in the language of preference (English/Welsh).\nThis contract is intended to be for five years, with a break clause at the end of years two, three and four. We require the successful supplier to be ready to distribute the bundles from November 2025.",
    "tenderPeriod": {
      "endDate": "2025-05-14T14:00:00+01:00"
    },
    "enquiryPeriod": {
      "endDate": "2025-05-07T14:00:00+01:00"
    },
    "aboveThreshold": true,
    "submissionTerms": {
      "languages": [
        "en",
        "cy"
      ],
      "electronicSubmissionPolicy": "allowed"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "https://supplierlive.proactisp2p.com",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-PPON-PQYQ-3841-BHTP",
      "name": "Llywodraeth Cymru / Welsh Government",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKL22",
        "country": "GB",
        "locality": "Cardiff",
        "postalCode": "CF10 3NQ",
        "countryName": "United Kingdom",
        "streetAddress": "Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services"
      },
      "details": {
        "url": "http://gov.wales",
        "classifications": [
          {
            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - central government"
          },
          {
            "id": "GB-WLS",
            "scheme": "UK_CA_DEVOLVED_REGULATIONS",
            "description": "Welsh devolved regulations apply"
          }
        ]
      },
      "identifier": {
        "id": "PQYQ-3841-BHTP",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "name": "ANGHARAD SIMMONDS",
        "email": "angharad.simmonds@gov.wales"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}
13 Mar 2025 · 009118-2025 · planning
{
  "id": "009118-2025",
  "tag": [
    "planning"
  ],
  "date": "2025-03-13T08:48:35Z",
  "ocid": "ocds-h6vhtk-04ebcb",
  "buyer": {
    "id": "GB-PPON-PQYQ-3841-BHTP",
    "name": "Llywodraeth Cymru / Welsh Government"
  },
  "tender": {
    "id": "C221/2024/2025",
    "lots": [
      {
        "id": "1",
        "status": "planned",
        "suitability": {
          "sme": true,
          "vcse": true
        },
        "contractPeriod": {
          "endDate": "2030-10-31T23:59:59+00:00",
          "startDate": "2025-08-01T00:00:00+01:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
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            "country": "GB",
            "countryName": "United Kingdom"
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        ],
        "additionalClassifications": [
          {
            "id": "33750000",
            "scheme": "CPV",
            "description": "Baby care products"
          },
          {
            "id": "64121200",
            "scheme": "CPV",
            "description": "Parcel delivery services"
          },
          {
            "id": "79822500",
            "scheme": "CPV",
            "description": "Graphic design services"
          },
          {
            "id": "79810000",
            "scheme": "CPV",
            "description": "Printing services"
          },
          {
            "id": "79342200",
            "scheme": "CPV",
            "description": "Promotional services"
          },
          {
            "id": "79920000",
            "scheme": "CPV",
            "description": "Packaging and related services"
          },
          {
            "id": "79823000",
            "scheme": "CPV",
            "description": "Printing and delivery services"
          },
          {
            "id": "18411000",
            "scheme": "CPV",
            "description": "Baby clothing"
          }
        ]
      }
    ],
    "title": "Baby Bundles",
    "status": "planned",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "awardPeriod": {
      "endDate": "2025-06-16T23:59:59+01:00"
    },
    "description": "ADDITIONAL DETAIL TO MARKET ENGAGEMENT NOTICE:\nThe Welsh Government will shortly be commencing a procurement exercise for the sourcing of products, registration, assembly, storage and delivery of baby bundles in Wales. The Tender Notice will be issued late March/early April 2025. \nBaby bundles is a Welsh Government initiative to provide a ‘welcome to the world’ gift, comprising of a range of products for the child’s first months. The bundle will be provided free of charge to all new and expectant parents residing in core Flying Start areas within Wales.\nThe contract will have the potential for a requirement of around 8,000 bundles per year. It is important to note the projected number of baby bundles is subject to change. The estimated spend over 5 years is in the region of £12m inclusive of VAT.\nA draft list of items which may be required for the bundles has been included:\nBaby clothes\tNewborn: \n-\tCotton hat\n0-3 months:\n-\tJersey trousers x 2\n-\tSocks x 2 pairs\n-\tLong sleeved body suit x 2\n-\tShort sleeved body suit x 2\n-\tLong sleeved sleep suit\n3-6 months: \n-\tAll in one daysuit\n-\tJersey trousers x 2\n-\tLong sleeved sleep suit\n-\tSocks x 2 pairs\n-\tShort sleeved body suit x 2\nMaternal care items\t-\tMaternity pads – box of 12\n-\tReusable breast pads – box of 24\nBaby care items\t-\tThermometer wand\n-\tBath and room thermometer\nSleep items\t-\tCellular blanket x 2\nOther\t-\tHooded bath towel\n-\tTeether\n-\tBib x 2\n-\tMuslin cloths x 3\n-\tPlay mat\n-\tBook/s\nThe Welsh Government will be seeking to contract with a single organisation/consortium to provide (or sub-contract to provide) the following likely elements of the baby bundles initiative. (Please note this is early thinking and a detailed specification of full requirements will be provided at the time of issuing the Tender Notice):\n1.\tCo-ordination of the registration, order processing and acknowledgements process – this will include the production and distribution of awareness raising / promotional material and the registration documents at specified times pre-birth.\n2.\tDevelopment of an online registration system which will allow customers to register for the baby bundle.\n3.\tSourcing the contents for inclusion and the packaging for the bundles, supplying and then assembling the bundles. Suppliers must be able to source all items, and each item must meet the specified industry safety and EC standards and accreditations. \n4.\tDelivery - responsible for scheduling and confirming deliveries. The co-ordination of delivery in an environmentally friendly way.\n5.\tDemonstrating existing, well developed supply chains, established freight and border arrangements.\n6.\tStorage of all items and the bundles including holding sufficient stock. \n7.\tHaving the facility (or can sub-contract) to ensure items and/or packaging feature particular designs.\n8.\tTo determine how the bundle will be presented e.g. the outer packaging. It is desirable that the packaging be environmentally friendly.\n9.\tEnsure that aftercare is in place, including a bilingual customer contact point/helpline to ensure enquiries, customer support, and/or cancellations of bundles are dealt with in the language of preference (English/Welsh).\nThis contract is intended to be for five years, with a break clause at the end of years two, three and four. We require the successful supplier to be ready to distribute the bundles from November 2025.\nA virtual market engagement event is due to take place on Microsoft Teams at 2pm on Tuesday 25th March 2025. To register your interest and receive an invite for this event, please email babybundles@gov.wales ",
    "tenderPeriod": {
      "endDate": "2025-05-12T14:00:00+01:00"
    },
    "communication": {
      "futureNoticeDate": "2025-04-02T23:59:59+01:00"
    },
    "aboveThreshold": true,
    "submissionTerms": {
      "languages": [
        "en",
        "cy"
      ],
      "electronicSubmissionPolicy": "allowed"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "goods",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-PPON-PQYQ-3841-BHTP",
      "name": "Llywodraeth Cymru / Welsh Government",
      "roles": [
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      "address": {
        "region": "UKL22",
        "country": "GB",
        "locality": "Cardiff",
        "postalCode": "CF10 3NQ",
        "countryName": "United Kingdom",
        "streetAddress": "Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services"
      },
      "details": {
        "url": "http://gov.wales",
        "classifications": [
          {
            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - central government"
          },
          {
            "id": "GB-WLS",
            "scheme": "UK_CA_DEVOLVED_REGULATIONS",
            "description": "Welsh devolved regulations apply"
          }
        ]
      },
      "identifier": {
        "id": "PQYQ-3841-BHTP",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "name": "ANGHARAD SIMMONDS",
        "email": "angharad.simmonds@gov.wales"
      }
    }
  ],
  "language": "en",
  "planning": {
    "documents": [
      {
        "id": "009118-2025",
        "url": "https://www.find-tender.service.gov.uk/Notice/009118-2025",
        "format": "text/html",
        "noticeType": "UK3",
        "description": "Planned procurement notice on Find a Tender",
        "documentType": "plannedProcurementNotice",
        "datePublished": "2025-03-13T08:48:35Z"
      }
    ]
  },
  "initiationType": "tender"
}
11 Mar 2025 · 008826-2025 · planning
{
  "id": "008826-2025",
  "tag": [
    "planning"
  ],
  "date": "2025-03-11T16:36:55Z",
  "ocid": "ocds-h6vhtk-04ebcb",
  "buyer": {
    "id": "GB-PPON-PQYQ-3841-BHTP",
    "name": "Llywodraeth Cymru / Welsh Government"
  },
  "tender": {
    "id": "C221/2024/2025",
    "lots": [
      {
        "id": "1",
        "status": "planned",
        "suitability": {
          "sme": true,
          "vcse": true
        },
        "contractPeriod": {
          "endDate": "2030-10-31T23:59:59+00:00",
          "startDate": "2025-08-01T00:00:00+01:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKL",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "33750000",
            "scheme": "CPV",
            "description": "Baby care products"
          },
          {
            "id": "64121200",
            "scheme": "CPV",
            "description": "Parcel delivery services"
          },
          {
            "id": "79822500",
            "scheme": "CPV",
            "description": "Graphic design services"
          },
          {
            "id": "79810000",
            "scheme": "CPV",
            "description": "Printing services"
          },
          {
            "id": "79342200",
            "scheme": "CPV",
            "description": "Promotional services"
          },
          {
            "id": "79920000",
            "scheme": "CPV",
            "description": "Packaging and related services"
          },
          {
            "id": "79823000",
            "scheme": "CPV",
            "description": "Printing and delivery services"
          },
          {
            "id": "18411000",
            "scheme": "CPV",
            "description": "Baby clothing"
          }
        ]
      }
    ],
    "title": "Baby Bundles",
    "value": {
      "amount": 10000000,
      "currency": "GBP",
      "amountGross": 12000000
    },
    "status": "planned",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "The Welsh Government will shortly be commencing a procurement exercise for the sourcing of products, registration, assembly, storage and delivery of baby bundles in Wales. The Tender Notice will be issued late March/early April 2025.\nBaby bundles is a Welsh Government initiative to provide a ‘welcome to the world’ gift, comprising of a range of products for the child’s first months. The bundle will be provided free of charge to all new and expectant parents residing in core Flying Start areas within Wales.",
    "communication": {
      "futureNoticeDate": "2025-04-02T23:59:59+01:00"
    },
    "aboveThreshold": true,
    "mainProcurementCategory": "goods"
  },
  "parties": [
    {
      "id": "GB-PPON-PQYQ-3841-BHTP",
      "name": "Llywodraeth Cymru / Welsh Government",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKL22",
        "country": "GB",
        "locality": "Cardiff",
        "postalCode": "CF10 3NQ",
        "countryName": "United Kingdom",
        "streetAddress": "Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services"
      },
      "details": {
        "url": "http://https://www.gov.wales/",
        "classifications": [
          {
            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - central government"
          },
          {
            "id": "GB-WLS",
            "scheme": "UK_CA_DEVOLVED_REGULATIONS",
            "description": "Welsh devolved regulations apply"
          }
        ]
      },
      "identifier": {
        "id": "PQYQ-3841-BHTP",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "name": "ANGHARAD SIMMONDS",
        "email": "Angharad.Simmonds@gov.wales"
      }
    }
  ],
  "language": "en",
  "planning": {
    "documents": [
      {
        "id": "008826-2025",
        "url": "https://www.find-tender.service.gov.uk/Notice/008826-2025",
        "format": "text/html",
        "noticeType": "UK2",
        "description": "Preliminary market engagement notice on Find a Tender",
        "documentType": "marketEngagementNotice",
        "datePublished": "2025-03-11T16:36:55Z"
      }
    ],
    "milestones": [
      {
        "id": "engagement",
        "type": "engagement",
        "status": "scheduled",
        "dueDate": "2025-03-28T23:59:59+00:00",
        "description": "A virtual market engagement event is due to take place on Microsoft Teams at 2pm on Tuesday 25th March 2025. To register your interest and receive an invite for this event, please email babybundles@gov.wales\nIf you are unable to attend, slides can be shared and feedback received via email up to 28th March 2025. Please let us know if you would like to receive a copy of the slides, by contacting the baby bundles mailbox."
      }
    ]
  },
  "initiationType": "tender"
}