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Find a TenderAwardedContract details notice
Published 30 May 2025, 17:17 BST

Official UK procurement notice

Advertising Media Agency 2025

Official notice

Authority: C2C RAILWAY LIMITED (Public body)·Consortium: 2 public authorities

ServicesCompetitive flexible procedureAbove thresholdUtilitiesSME suitable
Sectors: Business Services & Consultancy (79) Delivery: East of England (UKH3)London (UKI)
Published estimate£3,500,000≈ £1.2m / year · £4,200,000 inc. VAT3.3% above published estimate
Submissions closed 24 Jun 2025awarded 14 Oct 2025
Awarded to AMS Media Group Ltd
Contract term 3 yrsends 14 Sept 2028 · up to 14 Sept 2030 with extensions · starts 15 Sept 2025

What is being bought

Published requirement description

c2c are seeking a single supplier (agency) who can provide media planning, buying, and analysis across all media channels required by c2c.

  • The authority expects to re-tender this requirement around 1 Jan 2030, 23:59 GMT.
  • How the procedure runs: c2c are conducting a competitive flexible procedure in line with PA2023 which consists of two seperate stages. Stage 1: Invitation to Participate (ITP) stage which includes the Procurement Specific Questionnaire (PSQ). Suppliers are required to provide responses to the questions set out within the qualification and technical envelopes on this Data Site (Jaggaer). Stage 2: The top scoring suppliers will be invited to the Invitation to Tender stage, where they will be given the opportunity to submit a full bid including pricing.

CPV: Advertising and marketing services · Marketing management consultancy services · Marketing services

The lotProcurement structure

single lot · value published
Lot #1AwardedRenewal 3 yrsPublished value£3,500,000
Contract period: 15 Sept 2025 – 14 Sept 2028 (3 yrs) · up to 14 Sept 2030 with extensionsValue: £3,500,000 exc. VAT · £4,200,000 inc. VAT
Delivery: East of England, London
Extensions: Ad-hoc marketing campaigns as required. Social media services (scope to be determined) · 2 x 12 month extensionsSecond stage: 4–6 candidates invited to tender
79340000 Advertising and marketing services79342000 Marketing services79413000 Marketing management consultancy services
Pre-qualification & selection criteria (PQQ)3
  • Economic & financial standing

    All financial conditions of participation are set out within the ITP documents.

    All legal conditions of participation are set out within the ITP documents. c2c also require suppliers to contract on c2c goods and services contract.

  • Technical & professional ability

    All technical ability conditions of participation are set out within ITP the documents.

  • Condition of participation

    Absolute score achieved in response to ITP questions (score out of 24)

    shortlisting

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored
Quality: 50%Price: 50%
Published sub-criteria (2)
  • Technical Envelope (ITT stage): 50%
  • Commercial Envelope (ITT stage): 50%
Published award criteria (2)
  • Technical Envelope (ITT stage): These are estimated award criteria % weightings, these may be amended and refined prior to ITT stage being published.
  • Commercial Envelope (ITT stage): These are estimated award criteria % weightings, these may be amended and refined prior to ITT stage being published.
Conditions of participation3
  • Economic & financial standing

    All financial conditions of participation are set out within the ITP documents.

    All legal conditions of participation are set out within the ITP documents. c2c also require suppliers to contract on c2c goods and services contract.

  • Technical & professional ability

    All technical ability conditions of participation are set out within ITP the documents.

  • Condition of participation

    Absolute score achieved in response to ITP questions (score out of 24)

    shortlisting
What this means for your bid
  • Price carries 50 of 100 points: a 10% discount moves about 5 points. This one is won on the number: sharpen the price before polishing the prose.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record
Procedure method
Competitive flexible procedure
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Awarded
Procurement threshold
Above threshold (FTS publication)
Regulatory regime
Utilities
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement
Yes · next expected 1 Jan 2030
First published
30 May 2025, 17:17 BST
Last source update
20 Nov 2025, 14:26 GMT
Award evaluation window
Submission end – 29 Aug 2025
Authority reference
c2c 130
FTS notice number
2025/S 000-028945
Latest notice
Contract details notice (UK7)
Classification (CPV)
Advertising and marketing servicesMarketing management consultancy servicesMarketing services
Delivery area
East of England (UKH3)London (UKI)
Official registry OCID
ocds-h6vhtk-052a21 Find a Tender
Contract terms summary

N/A

How it runs

c2c are conducting a competitive flexible procedure in line with PA2023 which consists of two seperate stages.

Stage 1: Invitation to Participate (ITP) stage which includes the Procurement Specific Questionnaire (PSQ). Suppliers are required to provide responses to the questions set out within the qualification and technical envelopes on this Data Site (Jaggaer).

Stage 2: The top scoring suppliers will be invited to the Invitation to Tender stage, where they will be given the opportunity to submit a full bid including pricing.

How it was run

Official notice
Run through: Jaggaer · Who buys & how to bid on JAGGAER
Supplier login requiredElectronic submission allowedLanguage: EN
Access & registration note: Free; latest Chrome/Edge/Firefox only — corporate browsers fail
Requests to participate (first stage)
24 Jun 2025, 10:00 BST
Submission deadline
24 Jun 2025, 10:00 BST
Clarification deadline
17 Jun 2025, 17:00 BST
Submission channel
Official e-sourcing portal
Electronic submission
Allowed
Accepted languages
en
Detailed submission instructions & authority contactsFrom official release

c2c-rail.ukp.app.jaggaer.com ↗

Timeline

30 May 2025 → 20 Nov 2025 · 8 dates
  1. Tender notice published
    30 May 2025, 17:17 BST
  2. Clarification questions by
    17 Jun 2025, 17:00 BST
  3. Submission deadline
    24 Jun 2025, 10:00 BST
  4. Award decision expected by
    29 Aug 2025, 23:59 BST
  5. Contract starts
    15 Sept 2025, 00:00 BST
  6. Assessment summaries sent373 days ago
    14 Oct 2025, 00:00 BST
  7. Standstill ends343 days ago
    11 Nov 2025, 23:59 GMT
  8. Latest notice published335 days ago
    20 Nov 2025, 14:26 GMT

Notice history

6 events · 3 releases on Find a Tender · since 30 May 2025
  1. Tender notice published
    30 May 2025, 17:17 BST
    UK4
  2. Contract award notice published
    31 Oct 2025, 10:26 GMT
    UK6
  3. Status changed to complete
    31 Oct 2025, 10:26 GMT
  4. Buyer details updated
    31 Oct 2025, 10:26 GMT
  5. Contract signature expected
    12 Nov 2025, 23:59 GMT
    scheduled
  6. Contract details notice published
    20 Nov 2025, 14:26 GMT
    UK7

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value £3,613,7751 award exc. VAT
Bids received 44 from SMEs
Contracts signed 1latest 17 Nov 2025
Awarded toValueDateStatus
AMS Media Group LtdSMEAdvertising Media Agency12 Nov 2025 – 12 Nov 2028 · up to 12 Nov 2030Extensions: 2 x 12 month extensions · Options: Paid social media£3,613,77514 Oct 2025Awarded

Contracts

  • Advertising Media Agency 2025 · AMS Media Group LtdSME

    Signed
    17 Nov 2025
    Value
    £3,613,775
    Period
    17 Nov 2025 – 17 Nov 2028 · up to 17 Nov 2030 with extensions
    Status
    active
    Extensions
    2 x 12 month extensions
    Options
    Paid social media AMS Architect Solution

    No agreed KPIs: They have not been set within the contract as of yet, as they will be set per media campaign as instructed by the contracting authority.

Bid statistics published by the authority

BidsSMEVCSEValid bid range
4final-stage tenders40—

Contracting authority & participating public bodies

2 public bodies on the notice

C2C RAILWAY LIMITED

Contracting authorityPublic undertaking GB-COH: 04659669 · GB-PPON: PCHL-2158-CTCQ Floor 7, Centennium House, 100 Lower Thames Street, London, London, EC3R 6DLContact name, email

Consortium members and other public bodies

  • Trenitalia c2c LimitedContracting authorityPrivate utilityGB-COH: 07897267 London, LondonContact name, email

Bidders & participating suppliers

1 commercial party on the notice
  • AMS MEDIA GROUP LIMITEDAwarded supplierGB-COH: 01206912GB-PPON: PLPV-7222-CCLW 150-158 Kings Cross Road, London, London, WC1X 9DHContact email

Official documents & specifications (4)

Official links; attachments are not copied

Tender pack and attachments

  • Bidding documents and specificationstenderBidding documents and specificationsAccess: All ITP documents will be uploaded via the Jaggaer data site. https://c2c-rail.ukp.app.jaggaer.com/ If ITT transparency documents are available at this stage they shall also be provided.

Notices published for this procedure

  • Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender
  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Tender notice tenderTender noticeUK4Tender notice on Find a Tender