TenderlineUK
Procurement Intelligence
Search
Find a TenderAwarded
Published 5 Mar 2021, 10:55 GMT

Official UK procurement notice

YPO - 001069 Creative Agency, Brand Marketing, Public Relations & Public Affairs, Print and Video Production Services

Official notice

Authority: YPO

Framework agreement6 lotsServicesOpen procedure
Sectors: Printed matter and related products (22)Business Services & Consultancy (79)Recreational, cultural and sporting services (92) Delivery: Yorkshire & Humber (UKE45)
Framework ceiling (notional)£2,500,000total for 6 lots · framework ceiling, not attributable revenue
Submissions closed 9 Jun 2021awarded 1 Sept 2021
Lots 6see the lot list below
Framework period 4 yrsends 31 Jul 2025 · extension options published · starts 1 Aug 2021

What is being bought6 lots · detail below

Published requirement description

YPO are looking for Providers to be appointed onto a Framework Agreement for the

provision of Creative Agency, Brand Marketing, Public Relations & Public Affairs, Print and

Video Production services. The Framework is designed to meet the needs of YPO and any of

YPO’s wholly owned associated or subsidiary companies.

The Framework Agreement will cover the period from 14 September 2021 to 13 September 2023 for Lots 1, 2, 4, 5 and 6 with two options to extend for an additional 12 months. The first decision

to extend the contract period will be taken by the end of May 2023 and will be dependent on

satisfactory completion of all aspects of the contract to date, the current market conditions

for this category and YPO’s contracting structures. The maximum contract period will

therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review,

incorporating price negotiations and KPI performance.)

For Lot 3 the Framework Agreement will cover the period from 01 January 2022 to 31

December 2023 with two options to extend for an additional 12 months. The first decision to

extend the contract period will be taken by the end of September 2023 and will be

dependent on satisfactory completion of all aspects of the contract to date, the current

market conditions for this category and YPO’s contracting structures. The maximum

contract period will therefore be 4 years from 01 January 2022 to 31 December 2025

(subject to an annual review, incorporating price negotiations and KPI performance.)

  • Recurrence: There is a possibility that this framework will be subject to renewal after 3.5 years from the commencement date.

CPV: Business services: law, marketing, consulting, recruitment, printing and security · Market and economic research; polling and statistics · Motion picture and video services · Printed matter and related products · Printing and related services · Public relations services

How this framework works

From the published notice
Bids received
17 bids on the busiest of 6 lots · 10 suppliers appointed
Framework period
4 yrs from 1 Aug 2021

Lots and requirements (6)Procurement structure

6 lots · all with a published value · evaluation weights differ by lot

Every one of these 2 lots carries the same published figure, £500,000: it is the framework's maximum for the whole notice, not each lot's own budget, and no share per lot is published. The cards below say ceiling above rather than repeat it.

Lot #1Creative AgencyAwardedRenewal 4 yrsceiling above

Lot 1 is for the procurement for Creative Agency to support .

YPO are looking to award 3 agencies to the Framework Agreement to provide creative

support to YPO's marketing team for campaigns and one-off jobs

Contract period: 1 Aug 2021 – 31 Jul 2025 (4 yrs)
Delivery: Yorkshire & Humber
Extensions: The Framework Agreement will cover the period from 14 September to 13 September 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO’s contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.) · There is a possibility that this framework will be subject to renewal after 3.5 years from the commencement dateVariant bids: not allowed
79300000 Market and economic research; polling and statistics
Lot #2Brand MarketingAwardedRenewal 4 yrsPublished value£300,000

Lot 2 is for procurement for Brand Marketing.

YPO is seeking a suitable agency to provide strategic brand marketing services for the life of the Framework. The scope of the work is broad; however, the successful Supplier will work closely with YPO’s Board and Senior Leadership Team (SLT) to support the development of the business plans, objectives, and vision of the organisation.

The Provider will offer marketing consultancy on a call-off basis to support business planning, brand identity, positioning and strategy development and work will be issued on a project by project basis.

Contract period: 1 Aug 2021 – 31 Jul 2025 (4 yrs)
Delivery: Yorkshire & Humber
Extensions: The Framework Agreement will cover the period from 14 September to 13 September 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO’s contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.) · There is a possibility that this framework will be subject to renewal after 3.5 years from the commencement date.Variant bids: not allowed
79300000 Market and economic research; polling and statistics
Lot #3Public Relations (PR) & Public Affairs (PA)AwardedRenewal 4 yrsceiling above

Lot 3 is for procurement for Public Relations (PR) & Public Affairs (PA).

YPO is seeking a suitable agency to provide Public Relations (PR) and Public Affairs (PA) Services for the life of the Framework.

The appointed agency would form an extension to the in-house communications team and would be expected to devise and deliver PR and PA plans that underpin the sales and marketing plans and YPO’s three-year business strategy, to raise awareness of the YPO brand as well as generating affection and advocacy from YPO’s most important stakeholders. The PA plan will also demonstrate YPO as the leading provider of frameworks, products, and services.

Contract period: 1 Jan 2022 – 31 Dec 2025 (4 yrs)
Delivery: Yorkshire & Humber
Extensions: The Framework Agreement will cover the period from 01 January 2022 to 31 December 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of September 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO’s contracting structures. The maximum contract period will therefore be 4 years from 01 January 2022 to 31 December 2025 (subject to an annual review, incorporating price negotiations and KPI performance.) · There is a possibility that this framework will be subject to renewal after 3.5 years from the commencement dateVariant bids: not allowed
79416000 Public relations services
Lot #4General PrintAwardedRenewal 4 yrsPublished value£450,000

Lot 4 is for the procurement for General Print.

YPO are looking to award 3 agencies to the Framework Agreement to provide general print services to YPO's marketing team. The general scope of this Lot includes but is not limited to, the printing of items such as:

  • Flyers
  • Booklets
  • Event stands
  • Magazines
  • Posters
  • Bespoke promotional packaging
  • Signage
Contract period: 1 Aug 2021 – 31 Jul 2025 (4 yrs)
Delivery: Yorkshire & Humber
Extensions: The Framework Agreement will cover the period from 14 September to 13 September 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO’s contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.) · There is a possibility that this framework will be subject to renewal after 3.5 years from the commencement dateVariant bids: not allowed
22000000 Printed matter and related products79800000 Printing and related services
Lot #5General Print and FulfilmentAwardedRenewal 4 yrsPublished value£350,000

Lot 5 is for procurement for General Print and Fulfilment.

YPO are looking to award 3 agencies to the Framework Agreement to provide printing, packing, distribution, and fulfilment services for UK based mailing of print and other associated marketing resources.

The general scope of this Lot includes, but not limited to the printing and fulfilling of items

such as:

  • Flyers
  • Booklets
  • Magazines
  • Bespoke promotional packaging

The scope of fulfilment will include the above items, along with bespoke letters or inserts to multiple addresses.

Contract period: 1 Aug 2021 – 31 Jul 2025 (4 yrs)
Delivery: Yorkshire & Humber
Extensions: The Framework Agreement will cover the period from 14 September to 13 September 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO’s contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.) · There is a possibility that this framework will be subject to renewal after 3.5 years from the commencement dateVariant bids: not allowed
22000000 Printed matter and related products79800000 Printing and related services
Lot #6Video ProductionAwardedRenewal 4 yrsPublished value£400,000

Lot 6 is for procurement for Video Production.

YPO require one Supplier to support the delivery of a video programme for the business.

The type of work required will be varied but may include, but not limited to customer case studies and testimonials, short create and make videos targeted at Schools, along with event filming, corporate videos and videos to support explaining complex content to customers

Contract period: 1 Aug 2021 – 31 Jul 2025 (4 yrs)
Delivery: Yorkshire & Humber
Extensions: The Framework Agreement will cover the period from 14 September to 13 September 2023 with two options to extend for an additional 12 months. The first decision to extend the contract period will be taken by the end of May 2023 and will be dependent on satisfactory completion of all aspects of the contract to date, the current market conditions for this category and YPO’s contracting structures. The maximum contract period will therefore be 4 years from 14 September 2021 to 13 September 2025 (subject to an annual review, incorporating price negotiations and KPI performance.) · There is a possibility that this framework will be subject to renewal after 3.5 years from the commencement dateVariant bids: not allowed
92100000 Motion picture and video services

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
How bids were scored

Lots publish different evaluation splits; there is no single procedure weighting.

LotQualityPriceSocial valueSplit
1 · Creative Agency60%30%10%
2 · Brand Marketing70%20%10%
3 · Public Relations (PR) & Public Affairs (PA)65%25%10%
4 · General Print55%35%10%
5 · General Print and Fulfilment55%35%10%
6 · Video Production55%35%10%
Conditions of participation1
  • Suitability

    Organisations must ensure that they are not in breach of any of the mandatory or discretionary exclusions contained in Regulation 57 of the Public Contracts Regulations 2015. Please refer to the Tender Documentation/ Online Tender located on our E-Procurement system. The web address can be found under ‘Procurement Documents’ in ‘Communication’ section in this notice.

What this means for your bid
  • Price carries 20–35 points depending on the lot. Read the split per lot below.
  • “YPO - 001069 Creative Agency, Brand Marketing, Public Relations &…” is a framework: the contest is a place on its panel, not a single contract.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record · publisher note attached
Procedure method
Open procedure
Legal basis
CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category
Services
Notice status
Awarded
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Framework agreement
Who may use this agreement
Not stated in the notice; call-off rights may be limited to the establishing authority
Competition type
Competitive procedure
GPA / WTO covered
Yes (GPA)
Recurring procurement

Yes · There is a possibility that this framework will be subject to renewal after 3.5 years from the commencement date.

First published
5 Mar 2021, 10:55 GMT
Last source update
27 Sept 2021, 14:46 BST
Award evaluation window
9 Jun 2021 – …
Authority reference
001069
FTS notice number
2021/S 000-023957
Classification (CPV)
Business services: law, marketing, consulting, recruitment, printing and securityMarket and economic research; polling and statisticsMotion picture and video servicesPrinted matter and related productsPrinting and related servicesPublic relations services
Delivery area
Yorkshire & Humber (UKE45)
Official registry OCID
ocds-h6vhtk-0298a2 Find a Tender
Contract terms
Performance terms

Please refer to the Framework Agreement Terms and Conditions located on our E-Procurement system. The web address can be found under Procurement Documents in ‘Communication’ Section in this notice.

Publisher note: YPO are purchasing on the behalf of other contracting authorities. Please see the below link for details: https://www.ypo.co.uk/about/customers/ojeu-permissible-users YPO will incorporate a standstill period at the point of notification of the award of the contract is provided to all bidders. The standstill period will be for a minimum of 10 calendar days, and provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into. The Public Contracts Regulations 2015 provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland).

How it was run

Official notice
Run through: ProContract (Due North) · Who buys & how to bid on ProContract
Supplier login requiredLanguage: EN
Access & registration note: Free · short registration with manual review; public opportunity list
Appointment period ends
9 Jun 2021, 14:00 BST
Submission channel
{"electronicSubmission"}
Accepted languages
en
Bid validity
90 days from the deadline
Bids opened
9 Jun 2021, 14:00 BST
Detailed submission instructions & authority contactsFrom official release

procontract.due-north.com/register ↗

Timeline

12 Apr 2021 → 27 Sept 2021 · 5 dates
  1. Next notice expected
    12 Apr 2021, 00:00 BST
  2. Admission / appointment period endsperiod end, not a bid countdown
    9 Jun 2021, 14:00 BST
  3. Bids opened
    9 Jun 2021, 14:00 BST
  4. Contract starts
    1 Aug 2021, 00:00 BST
  5. Notice published
    27 Sept 2021, 14:46 BST

Notice history

4 events · 3 releases on Find a Tender · since 4 May 2021
  1. Status changed to active
    4 May 2021, 16:15 BST
  2. Procurement method changed
    4 May 2021, 16:15 BST
  3. Deadline published: 9 Jun 2021, 14:00 BST
    4 May 2021, 16:15 BST
  4. Status changed to complete
    27 Sept 2021, 14:46 BST

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Suppliers appointed 10admitted to the panel · see the list ↓
Bids received 17busiest of 6 lots
Contracts signed 6latest 1 Sept 2021

6 suppliers are admitted to this framework without individual award values or dates, see the supplier list below.

Contracts

All 6 of these contracts carry the same published figure, £2,500,000, the framework's maximum for the whole notice, not each contract's own value. They are not eleven separate sums.

  • Lot 1 - Creative Agency

    Signed
    1 Sept 2021
    Value
    ceiling above
    Period
    … – 31 Jul 2025
    Status
    active

  • Lot 2 - Brand Marketing

    Signed
    1 Sept 2021
    Value
    ceiling above
    Period
    … – 31 Jul 2025
    Status
    active

  • Lot 3 - Public Relations (PR) & Public Affairs (PA)

    Signed
    1 Sept 2021
    Value
    ceiling above
    Period
    … – 31 Dec 2025
    Status
    active

  • Lot 4 - General Print

    Signed
    1 Sept 2021
    Value
    ceiling above
    Period
    … – 31 Jul 2025
    Status
    active

  • Lot 5 - General Print and Fulfilment

    Signed
    1 Sept 2021
    Value
    ceiling above
    Period
    … – 31 Jul 2025
    Status
    active

  • Lot 6 - Video Production

    Signed
    1 Sept 2021
    Value
    ceiling above
    Period
    … – 31 Jul 2025
    Status
    active

Bid statistics published by the authority

LotBidsSMEVCSEValid bid range
1 · Creative Agency17bids———
2 · Brand Marketing10bids———
3 · Public Relations (PR) & Public Affairs (PA)6bids———
4 · General Print8bids———
5 · General Print and Fulfilment6bids———
6 · Video Production10bids———

Contracting authority & participating public bodies

YPO

Contracting authorityBody governed by public lawGeneral public services 41 Industrial Park, Wakefield, Yorkshire & Humber, WF2 0XEContact name, email, phone Published organisation website ↗

Dispute resolution & review bodies

  • High Court of England and WalesReview body London

Framework contractors & participating bidders

12 commercial parties on the notice
Show 2 more suppliers

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

  • Economic and financial selection criteriatenderEconomic and financial selection criteria
  • Technical selection criteriatenderTechnical selection criteria