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Published 21 Aug 2025, 14:14 BST

Official UK procurement notice

WGCD Media Buying, Marketing and PR Framework Agreement

Official notice

Authority: Llywodraeth Cymru / Welsh Government (Central government)

Framework agreementServicesOpen procedureAbove thresholdSME suitable
Sectors: Business Services & Consultancy (79) Delivery: Wales (UKL)
Planned pipeline value£59,200,000pipeline notice, not a live tender
Tender notice expected 3 Nov 2025from the planned procurement notice
Framework period 4 yrsends 31 Mar 2030 · starts 1 Apr 2026

What is being bought

Published requirement description

The Welsh Government Commercial Delivery (WGCD) Team are looking to establish a new Framework Agreement for the provision of Media Buying & Integrated Marketing Campaign Services available for use by the Welsh Government and the wider Welsh Public Sector.

CPV: Advertising and marketing services

How this framework works

From the published notice
Framework period
4 yrs from 1 Apr 2026

The lotProcurement structure

single lot · no lot value published
Lot #1Planned 4 yrsSME
Contract period: 1 Apr 2026 – 31 Mar 2030 (4 yrs)
Delivery: WalesEligibility: SME eligible
79340000 Advertising and marketing services

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
What this means for your bid
  • “WGCD Media Buying, Marketing and PR Framework Agreement” is a framework: the contest is a place on its panel, not a single contract.

Procedure terms & legal framework

From the official record
Procedure method
Open procedure
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Past planning notice
Procurement threshold
Above threshold (FTS publication)
Regulatory regime
Standard
Commercial structure
Framework agreement
Who may use this agreement
Not stated in the notice; call-off rights may be limited to the establishing authority
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
21 Aug 2025, 14:14 BST
Last source update
21 Aug 2025, 14:14 BST
Authority reference
WGCD-PCS-136-25
FTS notice number
2025/S 000-050549
Latest notice
Pipeline notice (UK1)
Classification (CPV)
Advertising and marketing services
Delivery area
Wales (UKL)
Official registry OCID
ocds-h6vhtk-058c2e Find a Tender

How it was run

Official notice
Appointment period ends
—

Timeline

21 Aug 2025 → 1 Apr 2026 · 3 dates
  1. Planning notice published
    21 Aug 2025, 14:14 BST
  2. Tender notice expected359 days ago
    3 Nov 2025, 23:59 GMT
  3. Contract starts211 days ago
    1 Apr 2026, 00:00 BST

Notice history

1 event · 1 release on Find a Tender
  1. Pipeline notice published
    21 Aug 2025, 14:14 BST
    UK1

Commercial outcome & contract awards

Pipeline notice
Awards (0)
No award published
Contracts (0)
No contract published
Bid statistics
No aggregate bid statistics published

Contracting authority & participating public bodies

Llywodraeth Cymru / Welsh Government

Contracting authorityPublic authority - central governmentWelsh devolved regulations apply GB-PPON: PQYQ-3841-BHTP Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services, Cardiff, Wales, CF10 3NQContact name, email

Official documents & specifications (1)

Official links; attachments are not copied

Notices published for this procedure

  • Pipeline notice planningPipeline noticeUK1Pipeline notice on Find a Tender