TenderlineUK
Procurement Intelligence
Search
Find a TenderPlanned procurementPreliminary market engagement notice
Published 30 Mar 2026, 16:12 BST

Official UK procurement notice

West Northamptonshire Council - Future advertising estate potential

Official notice Competition analysis

Authority: West Northamptonshire Council (Local council)

ServicesConcessionSME suitable
Sectors: Business Services & Consultancy (79) Delivery: East Midlands (UKF24)
Concession value (operator's revenue)Value not publishedoperator revenue, not the authority's budget
Tender notice expected 27 Apr 2026from the planned procurement notice
Contract term 7 yrsends 1 Sept 2033 · starts 1 Sept 2026

What is being bought

Published requirement description

West Northamptonshire Council (WNC) is undertaking a preliminary market engagement exercise to inform a future procurement and development of West Northamptonshire’s advertising estate.

WNC's advertising estate spans both in-home digital assets and out-of-home (OOH) physical assets. Recent audit findings indicate that the estate could generate £3–£4 million over the next decade if optimised through digitisation, modernised contracts, and better commercial models.

WNC seeks supplier insight regarding:

  • Digitisation of 6-sheet assets and commercial models for revenue share
  • Lamppost banner management and procurement approaches
  • Opportunities for large-format digital sites and identification of viable locations
  • Website and email advertising integration to support income and communication objectives
  • EV chargers with integrated advertising as part of a sustainability strategy
  • Commercial opportunities in bus stations and council-owned totems
  • Guerrilla and temporary advertising to activate unused public spaces

The Council is seeking feedback from the market on service delivery models, capacity, innovation and scalability to help shape the final service specification and procurement approach.

CPV: Advertising and marketing services

The lotProcurement structure

single lot · no lot value published
Lot #1Planned 7 yrsSME
Contract period: 1 Sept 2026 – 1 Sept 2033 (7 yrs)
Delivery: East MidlandsEligibility: SME eligible
79340000 Advertising and marketing services

Who is likely to bid for this lot ↓

Pipeline intelligence · planning stage: how this market runs before the tender is published

How West Northamptonshire Council buys Advertising and marketing services (CPV 7934), and who usually turns up

West Northamptonshire Council’s own published record, next to the published market for the same work. Frameworks and DPS are kept out: they attract a different number of bids. Whole-market view: Advertising and marketing services (CPV 7934) →

1

How the contest usually goes

Winner shares use published awards; bid and price charts use contested lots.

Question for the bid
This buyerWest Northamptonshire Council · division 79
The marketAdvertising and marketing services (CPV 7934) · East Midlands
What to do with it
How often do SMEs win?
i

How often small and medium firms win.

Share of awards where the winner’s size is known.

The counts under this question show how many awards have a known supplier size.

Last 36 months.

Buyer: 9 of 18 known-size awards · market: CPV 7934 · East Midlands, n=51
50%69%

Small firms have won here. Neither number says whether you qualify; it describes who has been winning.

How often do local suppliers win?
i

How often local firms win similar work.

Winners with a registered address in the delivery region, out of awards with a known address.

Here, local means registered in East Midlands.

A local branch does not count if the registered address is elsewhere.

Last 36 months.

Buyer: 11 of 17 known-location awards · market: CPV 7934 · East Midlands, n=77
65%13%

Most of this buyer’s recorded winners are registered in East Midlands.

How long to a decision?
i

How long buyers here take to decide after bids close.

Middle value in days from the deadline to the first award notice, on competitions that published both dates.

Only decided tenders count, so slow ones still waiting are not in.

Last 36 months.

Buyer: 17 decided notices · market: CPV 7934 · East Midlands, n=15
34 days56 days

Half of these awards were announced within 34 days of the bid deadline.

How often single-bid or direct?
i

How often work is awarded with no recorded rival.

Direct awards and tenders where every published lot count shows one bid.

Both shares are minimums: some awards have no bid count.

Thin markets produce this too; it is not proof of a tailored specification.

Last 36 months.

Buyer: at least 12 of 26 procurements with awards had no recorded rival · market: CPV 7934 · East Midlands, n=77
46%40%

Direct awards or one recorded bid are common here. Check the route before spending time on a bid.

How many bids did past lots attract?

i

How many bids past lots received.

Each colour is a bid-count range. Only competed lots with a published count are included.

Past bids do not predict this tender.

Last 36 months.

This buyer324 lots with bid counts · all categories
2% had one bid
The market18 lots with bid counts · CPV 7934 · East Midlands
17% had one bid
Buyer / market · select a colour for counts
1 bid2% / 17%
Buyer: 5 of 324 lots with published bid counts. Market: 3 of 18 lots with published bid counts.
2–35% / 28%
Buyer: 15 of 324 lots with published bid counts. Market: 5 of 18 lots with published bid counts.
4–68% / 28%
Buyer: 26 of 324 lots with published bid counts. Market: 5 of 18 lots with published bid counts.
7+86% / 28%
Buyer: 278 of 324 lots with published bid counts. Market: 5 of 18 lots with published bid counts.

How did awards compare with estimates?

i

Where winning prices landed against estimates.

Each colour shows awards below, close to or above the published estimate, one lot at a time.

Past prices are a guide, not a bid price.

Last 36 months.

This buyer19 lots with estimate and award · all categories
16% below estimate
The market12 lots with estimate and award · CPV 7934 · East Midlands
17% below estimate
Buyer / market · select a colour for counts
Below estimate16% / 17%
Buyer: 3 of 19 lots with an estimate and award. Market: 2 of 12 lots with an estimate and award.
Within ±2%53% / 75%
Buyer: 10 of 19 lots with an estimate and award. Market: 9 of 12 lots with an estimate and award.
Above estimate32% / 8%
Buyer: 6 of 19 lots with an estimate and award. Market: 1 of 12 lots with an estimate and award.
2

Assess each lot
i

What past awards tell you about each lot.

See the forecast, this buyer’s earlier suppliers and firms with relevant wins.

No supplier is confirmed as a bidder.

Open a lot for its forecast, this buyer’s previous supplier and possible competitors, from published award history, not a bid list

Lot #1CPV 793484 monthsSME suitableEstimate not published
Expected competition
i

How many bids this lot may attract.

The forecast uses similar past competitions. The bar shows either that forecast or past bid counts; the line below says which.

Each lot shows its own forecast based on its own category; forecasts for different lots of the same notice are not comparative. The bar shows 18 past lots.

A forecast, not a list of bidders.

—No model forecast yet17% chance of a single bid
Past bids on 18 similar lots
1 bid17%
3 of 18 similar past lots received 1 bid (17%).
2–328%
5 of 18 similar past lots received 2–3 (28%).
4–628%
5 of 18 similar past lots received 4–6 (28%).
7+28%
5 of 18 similar past lots received 7+ (28%).
Comparable past lots usually drew 4.5 bids.
Commercial price forecast
i

Where the award price may land.

The forecast uses similar awards and the buyer’s estimate. The band covers the middle half of likely prices.

No comparable awards for this lot yet.

A statistical guide from past awards, not a price to bid.

—Estimate not published
The buyer published no estimate for this lot, so there is nothing to forecast against. A price prediction here would be a number about a number we do not have.

Who has supplied this buyer on similar work?
i

Who has done similar work for this buyer.

Past contracts are matched by buyer, title and type of work.

A past supplier may not bid again.

SupplierThis buyer’s earlier contractLotAward valueWhy listed
QA LimitedEarlier contractWest Northamptonshire Council Data and IT Apprenticeshipsstarted Nov 2025——Matched as the earlier contract

Who could compete for this lot?
i

Who could compete for this lot?

Firms with relevant past wins. On a framework, we show firms on that agreement.

None is confirmed as a bidder.

Candidate suppliers for this notice have not been worked out yet, so this is not a verdict that nobody fits.

About this data
  • Source. Official UK public procurement notices (Find a Tender), reused under the Open Government Licence v3.0. New notices arrive through the day; the figures are rebuilt nightly.
  • Two views, kept apart. The authority’s own track record and the wider market for the same kind of work sit side by side and are never mixed. Where the local picture is too thin, a figure widens to a broader market and says which one it used.
  • Forecasts are labelled. The price forecast and its range, possible competitors and the earlier-work matches are our estimates from past awards: not published facts, not win chances and not price advice. Official notices do not say who is bidding.
  • Every figure shows what it rests on. Not every notice publishes a bid count, a value or a delivery region, so each figure carries the number of records behind it, and one built on few records is marked as such. The on a figure explains it; the counting rules are in the methodology. Spotted something wrong? Tell us.

Procedure terms & legal framework

From the official record
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Planned procurement
Procurement threshold
Unspecified in notice
Regulatory regime
Concession
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
30 Mar 2026, 16:12 BST
Last source update
30 Mar 2026, 17:32 BST
Authority reference
WNC00000637
FTS notice number
2026/S 000-029347
Latest notice
Preliminary market engagement notice (UK2)
Classification (CPV)
Advertising and marketing services
Delivery area
East Midlands (UKF24)
Official registry OCID
ocds-h6vhtk-067830 Find a Tender

How it was run

Official notice
Submission deadline
—

Timeline

30 Mar 2026 → 1 Sept 2026 · 4 dates
  1. Planning notice published206 days ago
    30 Mar 2026, 16:12 BST
  2. Market engagement188 days ago
    17 Apr 2026, 23:59 BST

    West Northamptonshire Council (WNC) is undertaking a preliminary market engagement exercise to gather supplier feedback to inform the future procurement and development of WNC’s advertising estate.

    To express your interest and support us with this market exercise please email [email protected] by Friday 10 April 2026

    or [email protected] and we will provide a copy of our questionnaire by return.

    Completed questionnaires must be returned by email to [email protected] by Tuesday 17 April 2026.

    Following receipt of the questionnaires, a maximum of 5 respondents will be invited to attend separate workshop sessions to present and discuss their responses. A decision will then be made internally on the best procurement approach. The timetable is provided below:

    Stage

    Deadline for receipt of responses to Pre-Market Engagement - 17.04.26

    Workshop Week - 27.04.26 to 01.05.26

    Participation in this engagement is voluntary and will not prejudice or advantage any organisation in any future procurement process.

  3. Tender notice expected178 days ago
    27 Apr 2026, 23:59 BST
  4. Contract starts52 days ago
    1 Sept 2026, 00:00 BST

Notice history

3 events · 3 releases on Find a Tender · since 30 Mar 2026
  1. Preliminary market engagement notice published
    30 Mar 2026, 16:12 BST
    UK2
  2. Preliminary market engagement notice published
    30 Mar 2026, 16:20 BST
    UK2
  3. Preliminary market engagement notice published
    30 Mar 2026, 17:32 BST
    UK2

Commercial outcome & contract awards

Pipeline notice
Awards (0)
No award published
Contracts (0)
No contract published
Bid statistics
No aggregate bid statistics published

Contracting authority & participating public bodies

West Northamptonshire Council

Contracting authorityPublic authority - sub-central government GB-PPON: PGDV-8944-CMBP Angel Street, Northampton, East Midlands, NN1 1EDContact name, email

Official documents & specifications (3)

Official links; attachments are not copied

Notices published for this procedure