Find a Tender
planning
Official procurement procedure
West Northamptonshire Council - Future advertising estate potential
Advertising and marketing services
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: West Northamptonshire Council: "West Northamptonshire Council - Future advertising estate potential". Published status: planning. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
| Contracting Authority | West Northamptonshire Council | Scope & Categories | Not published | Submission Window | planning No deadline published |
|---|---|---|---|---|---|
| Submission Gateway | Direct notice route | Legal Basis & Regime | Standard procurement | Estimated Value (exc. VAT) | Not published |
Bidder Intelligence · Authority Profile: West Northamptonshire Council
Market Analytics
Derived from OCDS awards & bid statistics
Published history for West Northamptonshire Council. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Competition Density
4.8Bids / Report
Supplier ConcentrationModerate Concentration
Lindum Group LimitedTop vendor: 41.9% of attributable valuePayment Terms
Check noticePublished terms
Coverage: 424 active published awards; 10 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Historical Awarded Suppliers With This Authority:
| Supplier Name | Historic Awards | Attributable GBP Value |
|---|---|---|
| Lindum Group Limited | 1 win | £4,449,453 |
| INSIGHT DIRECT (UK) LTD | 1 win | £2,843,811 |
| EASY NETWORKS LIMITED | 1 win | £987,030 |
| East of England Community Health and Care NHS Trust | 1 win | £497,752 |
| QA Limited | 1 win | £480,000 |
Procedure terms
Contracting AuthorityWest Northamptonshire Council | Procedure methodNot published | Procurement categoryNot published |
Statusplanning | Framework / DPSNot published | CompetitionNot published |
Above thresholdNot published | Legal basisNot published | Tender period startsNot published |
Clarification deadlineNot published | Electronic submissionNot published | Submission languagesNot published |
Published30 Mar 2026, 17:32 BST | Last source update30 Mar 2026, 17:32 BST | Recurring procurementNot published |
ClassificationAdvertising and marketing services | ||
Delivery area | ||
OCIDocds-h6vhtk-067830 | ||
What is being bought
West Northamptonshire Council (WNC) is undertaking a preliminary market engagement exercise to inform a future procurement and development of West Northamptonshire’s advertising estate.
WNC's advertising estate spans both in-home digital assets and out-of-home (OOH) physical assets. Recent audit findings indicate that the estate could generate £3–£4 million over the next decade if optimised through digitisation, modernised contracts, and better commercial models.
WNC seeks supplier insight regarding:
• Digitisation of 6-sheet assets and commercial models for revenue share
• Lamppost banner management and procurement approaches
• Opportunities for large-format digital sites and identification of viable locations
• Website and email advertising integration to support income and communication objectives
• EV chargers with integrated advertising as part of a sustainability strategy
• Commercial opportunities in bus stations and council-owned totems
• Guerrilla and temporary advertising to activate unused public spaces
The Council is seeking feedback from the market on service delivery models, capacity, innovation and scalability to help shape the final service specification and procurement approach.
What changed
From the official release history
- Official notice release published
30 Mar 2026, 17:32 BST - Official notice release published
30 Mar 2026, 16:20 BST - Status changed to planning
30 Mar 2026, 16:12 BST - Official notice release published
30 Mar 2026, 16:12 BST - Buyer information updated
30 Mar 2026, 16:12 BST
Lots and requirements (1)
Published by the contracting authority
- Lot 1 · #1Individual lot title not publishedplanningPublished valueNot publishedThe source published no individual title or description for this lot.Contract periodNot publishedEligibilityNot publishedOptions / renewalNot published
Timeline
- Pipeline notice
30 Mar 2026, 17:32 BST - Procedure published
30 Mar 2026, 17:32 BST - engagement
17 Apr 2026, 23:59 BST · scheduledWest Northamptonshire Council (WNC) is undertaking a preliminary market engagement exercise to gather supplier feedback to inform the future procurement and development of WNC’s advertising estate. To express your interest and support us with this market exercise please email craig.forsyth@westnorthants.gov.uk by Friday 10 April 2026 or procurement@westnorthants.gov.uk and we will provide a copy of our questionnaire by return. Completed questionnaires must be returned by email to craig.forsyth@westnorthants.gov.uk by Tuesday 17 April 2026. Following receipt of the questionnaires, a maximum of 5 respondents will be invited to attend separate workshop sessions to present and discuss their responses. A decision will then be made internally on the best procurement approach. The timetable is provided below: Stage Deadline for receipt of responses to Pre-Market Engagement - 17.04.26 Workshop Week - 27.04.26 to 01.05.26 Participation in this engagement is voluntary and will not prejudice or advantage any organisation in any future procurement process.
Commercial outcome and competition
AwardsNo award published |
ContractsNo contract published |
Bid statisticsNo aggregate bid statistics published |
Buyer and organisations in this procedure
West Northamptonshire Council
Contracting authority GB-PPON-PGDV-8944-CMBPDocuments (1)
Official links; attachments are not copied
- 30 Mar 2026, 17:32 BST
Related procedures (0)
No related procedures published
Planning and rationale
Planning budgetNot published |
No-engagement rationaleNot published |
Procedure rationaleNot published |