Official UK procurement notice
C343/2025/2026 - Wales Conference Ambassador & Lead Generation Programme
Authority: Llywodraeth Cymru / Welsh Government (Central government)
What is being bought
Published requirement descriptionService delivery of the Wales Ambassador Conference Programme from April 2026 to April 2029.
- The authority expects to re-tender this requirement around 6 Apr 2029, 23:59 BST.
CPV: Business development consultancy services · Economic research services · Event services · Marketing management consultancy services · Marketing services
The lotProcurement structure
single lot · value publishedLot #1AwardedPublished value£150,000
- Economic & financial standing
Will be detailed in the specification.
- Technical & professional ability
Will be detailed in the specification.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (2)
- Technical Element: 80%
- Commercial Element: 20%
Published award criteria (2)
- Technical Element
- Commercial Element
- Economic & financial standing
Will be detailed in the specification.
- Technical & professional ability
Will be detailed in the specification.
- Price carries 20 of 100 points: a 10% discount moves about 2 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Open procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Yes · next expected 6 Apr 2029
- First published
- 13 Jan 2026, 17:49 GMT
- Last source update
- 1 Apr 2026, 09:42 BST
- Award evaluation window
- Submission end – 20 Mar 2026
- Authority reference
C343/2025/2026- FTS notice number
2026/S 000-007246- Latest notice
- Contract details notice (UK7)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-060527Find a Tender- Contract terms summary
To be outlined in the specification.
- Risks
To be outlined in the specification.
How it was run
Official notice- Submission deadline
- 2 Mar 2026, 14:00 GMT
- Clarification deadline
- 23 Feb 2026, 14:00 GMT
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en, cy
etenderwales.bravosolution.co.uk- ↗
The authority is using eTenderwales to carry out this procurement process. The first person from your Organisation to use the Platform will be required to register on behalf of the Organisation.
Registration involves accepting a User Agreement, and providing basic information about your Organisation and about the User performing the Registration.
The User who performs the Registration becomes the Super User for the Organisation.
On registering on the Platform the Super User will select a Username and will receive a password.
The Password will be sent by e-mail to the email address that was specified in the User Details section of the Registration page.
In order to log-in to the Platform please enter your Username and Password.
If you forget your Password then visit the homepage and click “Forgot your password?” Registration should only be performed once for each Organisation.
If you think that someone in your Organisation may have already registered on this Platform then you must not register again.
Please contact the person who Registered (i.e. the Super User) in order to arrange access to the Platform.
Contact the Helpdesk immediately if you are unable to contact the Super User (for example if they have left your Organisation).
If your Organisation is already registered on the Platform then you must not make any additional registration.
ITT responses must be uploaded to the BravoSolution portal by 2pm on 02/03/2026
How To Find The ITT:- Once logged in you must click on ‘PQQs/ITT’s Open to all Suppliers’
The e-tender references for this contract are: project_61906, itt_122685.
Click on the title to access summary details of the contract. If you are still interested in submitting a tender, click the ‘Express an Interest button’. This will move the PQQ/ITT from the ‘Open to all Suppliers’ area to the ‘My PQQ/ITT’s’ on the home page. You will then see the full details of the Tender in the qualification and technical envelopes along with any relevant documents in the ‘Attachments’ area.
Should you have any questions on the Tender, please use the ‘Messages’ area to contact the buyer directly – Please do not contact the named person at the top of this notice.
Timeline
13 Jan 2026 → 6 Apr 2026 · 10 dates- Planning notice published278 days ago13 Jan 2026, 17:49 GMT
- Tender notice published264 days ago27 Jan 2026, 16:03 GMT
- Next notice expected249 days ago10 Feb 2026, 23:59 GMT
- Clarification questions by237 days ago23 Feb 2026, 14:00 GMT
- Submission deadline230 days ago2 Mar 2026, 14:00 GMT
- Assessment summaries sent212 days ago20 Mar 2026
- Award decision expected by211 days ago20 Mar 2026, 23:59 GMT
- Standstill ends200 days ago31 Mar 2026, 23:59 BST
- Latest notice published200 days ago1 Apr 2026, 09:42 BST
- Contract starts195 days ago6 Apr 2026, 00:00 BST
Notice history
8 events · 4 releases on Find a Tender · since 13 Jan 2026- Planned procurement notice published13 Jan 2026, 17:49 GMTUK3
- Tender notice published27 Jan 2026, 16:03 GMTUK4
- Status changed to active27 Jan 2026, 16:03 GMT
- Deadline moved to 2 Mar 2026, 14:00 GMT27 Jan 2026, 16:03 GMT-7 days · was 9 Mar 2026, 12:00 GMT
- Contract award notice published20 Mar 2026, 11:22 GMTUK6
- Status changed to complete20 Mar 2026, 11:22 GMT
- Contract details notice published1 Apr 2026, 09:42 BSTUK7
- Contract signature expected2 Apr 2026, 23:59 BSTscheduled
Routine re-releases (4)
- 2026-01: 1 release · 13 Jan 2026
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Sarah Fleming Associates LimitedSME6 Apr 2026 – 6 Apr 2029 | £149,990 | 20 Mar 2026 | Awarded |
Contracts
Wales Conference Ambassador & Lead Generation Programme · Sarah Fleming Associates LimitedSME
- Signed
- 31 Mar 2026
- Value
- £149,990
- Period
- 5 Apr 2026 – 4 Apr 2029
- Status
- active
No agreed KPIs: The contract is below £5,000,000.
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 2final-stage tenders | 2 | 0 | — |
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- Sarah Fleming Associates Limited Awarded supplier
Official documents & specifications (4)
Official links; attachments are not copiedNotices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Planned procurement notice Planned procurement notice on Find a Tender