VL - OTS Sponsored Podcast Promotion

Official notice

Authority: Leeds City Council (Local council)

ServicesAward procedure without prior publication of a call for competitionSME suitable

Sectors: Business Services & Consultancy (79) Delivery: Yorkshire & Humber (UKE42)

Awarded value£10,000published contract · exc. VAT

Awarded 20 Feb 2025no call for competition

Awarded to Audio Always Limited

What is being bought

Published requirement description

Visit Leeds have arranged a sponsorship agreement with Audio Always Ltd. for a public recording of the 'On the Sofa' podcast.

The podcast is hosted by three actors appearing in long-running serial 'Coronation Street'; two of whom were born, or grew up, in the Leeds city region.

The company will publish a number of marketing posts, videos, etc. on their social media channels as part of the promotion. They will set aside a number of tickets to the show, (proceeds from sales will go to the production).

Funding for the episode and event is £10,500, from UKSPF budgets.

CPV: Advertising and marketing services · Marketing services · Promotional services

The lotProcurement structure

single lot · no lot value published

Lot #1Awarded

Delivery: Yorkshire & Humber

79340000 Advertising and marketing services 79342000 Marketing services

Procedure terms & legal framework

From the official record

Procedure method: Award procedure without prior publication of a call for competition
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded without competition
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Direct award (no call for competition)
GPA / WTO covered: Unspecified in notice
Recurring procurement: Unspecified in notice
First published: 20 Feb 2025, 11:46 GMT
Last source update: 20 Feb 2025, 11:46 GMT
FTS notice number: 2025/S 000-006127
Classification (CPV): Advertising and marketing servicesMarketing servicesPromotional services
Delivery area: Yorkshire & Humber (UKE42)
Official registry OCID: ocds-h6vhtk-04e4c8 Find a Tender

Why no open competition: The works, supplies or services can be provided only by a particular economic operator due to absence of competition for technical reasons
Published justification: Direct Award approved by Belinda Eldridge, following discussion with Councillor Pryor.

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £10,0001 contract exc. VAT

Bids received 11 from SMEs

Contracts signed 1latest 20 Feb 2025

Awarded to	Value	Date	Status
Audio Always LimitedSME	£10,000 †	—	Awarded

Contracts

VL - OTS Sponsored Podcast Promotion · Audio Always LimitedSME
Signed
20 Feb 2025
Value
£10,000
Status
active

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
1bids · 1 electronic	1	—	—

Contracting authority & participating public bodies

Leeds City Council

Contracting authorityLocal CouncilRegional or local authorityRecreation, culture and religion 171459162 Civic Hall, 3rd Floor West, , Leeds, Yorkshire & Humber, LS1 1URContact name, email, phone

Bidders & participating suppliers

1 commercial party on the notice

Audio Always LimitedAwarded supplier08037716 Tomorrow, Blue, Media City UK, Salford, North West, M50 2ABContact email

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.