Official UK procurement notice
VisitWindsor Membership Revenue Share Contract
Authority: Windsor and Maidenhead Borough Council (Local council)
What is being bought
Published requirement descriptionRBWM are exploring options to procure a tourism sales and marketing specialist to support membership growth and retention, drive upsells and cross sales for its VisitWindsor arm. The supplier would be entitled to a share of the revenue. The company will be expected to:
- Create a new CRM system to manage and monitor sales and conversations.
- Provide a dedicated Account Manager as an extension of the VisitWindsor team.
- Work with VisitWindsor membership pack with clear ROI on packages.
- Research database of businesses and outreach to gain decision maker.
- Contact tourism-facing businesses not currently members.
- Convert memberships from calls/engagement.
- Create confirmation agreements.
- Create member product listings on VisitWindsor destination management system.
- Invoice members, share live reconciliation document with VisitWindsor and pay RBWM revenue share on monthly basis.
- Work with members to ensure they are maximising their referrals and ROI.
- Call the member every 6 to 8 weeks to discuss ROI and suggest changes/alterations to listing to support a higher CTR.
- Continual communication on Windsor and Maidenhead news and opportunities.
- Represent VisitWindsor professionally, maintaining the high standards set by the team, build relationships and create trust and a supportive understanding ear.
- Work on renewals 90 days out to ensure members are aware and have the stats required and understand the support they have had over the previous year.
For a high-level breakdown of businesses and non-members in the area, please contact: [email protected].
CPV: Administrative services related to tourism affairs · Advertising and marketing services · Membership organisation services
The lotProcurement structure
single lot · no lot value publishedPipeline intelligence · planning stage: how this market runs before the tender is published
How Windsor and Maidenhead Borough Council buys Administrative services of agencies (CPV 7512), and who usually turns up
Windsor and Maidenhead Borough Council’s own published record, next to the published market for the same work. Frameworks and DPS are kept out: they attract a different number of bids. Whole-market view: Administrative services of agencies (CPV 7512) →
How the contest usually goes
Winner shares use published awards; bid and price charts use contested lots.
i
How often small and medium firms win.
Share of awards where the winner’s size is known.
The counts under this question show how many awards have a known supplier size.
Small firms have won here. Neither number says whether you qualify; it describes who has been winning.
i
How often local firms win similar work.
Winners with a registered address in the delivery region, out of awards with a known address.
Here, local means registered in South East England.
A local branch does not count if the registered address is elsewhere.
Most of this buyer’s recorded winners are registered outside South East England.
i
How long buyers here take to decide after bids close.
Middle value in days from the deadline to the first award notice, on competitions that published both dates.
Only decided tenders count, so slow ones still waiting are not in.
Half of these awards were announced within 75 days of the bid deadline.
i
How often work is awarded with no recorded rival.
Direct awards and tenders where every published lot count shows one bid.
Both shares are minimums: some awards have no bid count.
Thin markets produce this too; it is not proof of a tailored specification.
Direct awards or one recorded bid are common here. Check the route before spending time on a bid.
How many bids did past lots attract?
i
How many bids past lots received.
Each colour is a bid-count range. Only competed lots with a published count are included.
Past bids do not predict this tender.
1 bid14% / 14%
2–329% / 86%
4–657% / 0%
7+0% / 0%
How did awards compare with estimates?
i
Where winning prices landed against estimates.
Each colour shows awards below, close to or above the published estimate, one lot at a time.
Past prices are a guide, not a bid price.
Below estimate0% / 38%
Within ±2%80% / 63%
Above estimate20% / 0%
Assess each lot i
What past awards tell you about each lot.
See the forecast, this buyer’s earlier suppliers and firms with relevant wins.
No supplier is confirmed as a bidder.
i
What past awards tell you about each lot.
See the forecast, this buyer’s earlier suppliers and firms with relevant wins.
No supplier is confirmed as a bidder.
Open a lot for its forecast, this buyer’s previous supplier and possible competitors, from published award history, not a bid list
Lot #1CPV 7512Estimate not published
i
How many bids this lot may attract.
The forecast uses similar past competitions. The bar shows either that forecast or past bid counts; the line below says which.
Each lot shows its own forecast based on its own category; forecasts for different lots of the same notice are not comparative. The bar shows 33 past lots.
A forecast, not a list of bidders.
1 bid21%
2–345%
4–618%
7+15%
i
Where the award price may land.
The forecast uses similar awards and the buyer’s estimate. The band covers the middle half of likely prices.
No comparable awards for this lot yet.
A statistical guide from past awards, not a price to bid.
Who has supplied this buyer on similar work? i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
i
Who has done similar work for this buyer.
Past contracts are matched by buyer, title and type of work.
A past supplier may not bid again.
No earlier contract of this buyer matches this lot on the published record.
Who could compete for this lot? i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
i
Who could compete for this lot?
Firms with relevant past wins. On a framework, we show firms on that agreement.
None is confirmed as a bidder.
Candidate suppliers for this notice have not been worked out yet, so this is not a verdict that nobody fits.
About this data
- Source. Official UK public procurement notices (Find a Tender), reused under the Open Government Licence v3.0. New notices arrive through the day; the figures are rebuilt nightly.
- Two views, kept apart. The authority’s own track record and the wider market for the same kind of work sit side by side and are never mixed. Where the local picture is too thin, a figure widens to a broader market and says which one it used.
- Forecasts are labelled. The price forecast and its range, possible competitors and the earlier-work matches are our estimates from past awards: not published facts, not win chances and not price advice. Official notices do not say who is bidding.
- Every figure shows what it rests on. Not every notice publishes a bid count, a value or a delivery region, so each figure carries the number of records behind it, and one built on few records is marked as such. The on a figure explains it; the counting rules are in the methodology. Spotted something wrong? Tell us.
Procedure terms & legal framework
From the official record- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Planned procurement
- Procurement threshold
- Below threshold
- Regulatory regime
- Concession
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 8 Jan 2026, 14:23 GMT
- Last source update
- 8 Jan 2026, 14:23 GMT
- FTS notice number
2026/S 000-001502- Latest notice
- Preliminary market engagement notice (UK2)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-0601f6Find a Tender
How it was run
Official notice- Submission deadline
- —
Timeline
8 Jan 2026 → 1 Aug 2026 · 3 dates- Planning notice published287 days ago8 Jan 2026, 14:23 GMT
- Market engagement272 days ago22 Jan 2026, 23:59 GMT
RBWM is keen understand market interest and capacity. If you think your organisation could provide these services, please e-mail: [email protected]. Please e-mail the same if you have any questions. Responses must be provided by 4pm on 22/01/2026.
- Contract starts82 days ago1 Aug 2026, 00:00 BST
Notice history
1 event · 1 release on Find a Tender- Preliminary market engagement notice published8 Jan 2026, 14:23 GMTUK2
Commercial outcome & contract awards
Pipeline notice- Awards (0)
- No award published
- Contracts (0)
- No contract published
- Bid statistics
- No aggregate bid statistics published
Contracting authority & participating public bodies
Official documents & specifications (1)
Official links; attachments are not copiedNotices published for this procedure
- Preliminary market engagement notice Preliminary market engagement notice on Find a Tender