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Official procurement procedure
Visit Wales Marketing, TT & PR - Germany
Advertising and marketing services
Direct marketing services
Market research services
+7 more
DE
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Llywodraeth Cymru / Welsh Government: "Visit Wales Marketing, TT & PR - Germany". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
| Contracting Authority | Llywodraeth Cymru / Welsh Government | Scope & Categories | Not published | Submission Window | complete No deadline published |
|---|---|---|---|---|---|
| Submission Gateway | Direct notice route | Legal Basis & Regime | Standard procurement | Estimated Value (exc. VAT) | Not published |
Bidder Intelligence · Authority Profile: Llywodraeth Cymru / Welsh Government
Market Analytics
Derived from OCDS awards & bid statistics
Published history for Llywodraeth Cymru / Welsh Government. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Competition Density
6.8Bids / Report
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate availablePayment Terms
Check noticePublished terms
Coverage: 107 active published awards; 92 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityLlywodraeth Cymru / Welsh Government | Procedure methodNot published | Procurement categoryNot published |
Statuscomplete | Framework / DPSNot published | CompetitionNot published |
Above thresholdNot published | Legal basisNot published | Tender period startsNot published |
Clarification deadlineNot published | Electronic submissionNot published | Submission languagesNot published |
Published21 Nov 2023, 14:52 GMT | Last source update21 Nov 2023, 14:52 GMT | Recurring procurementNot published |
ClassificationAdvertising and marketing services, Direct marketing services, Market research services, Marketing management consultancy services, Marketing services, Public relations consultancy services, Public relations management services, Public relations services, Sales, marketing and business intelligence software package | ||
Delivery area DE | ||
OCIDocds-h6vhtk-03eea9 | ||
What is being bought
Tourism is a highly competitive global industry. It is imperative not only to develop a dynamic customer focus, but also articulate clearly what makes Wales unique. Wales is well placed to compete with the best and can offer a rich culture and heritage, a landscape of high scenic quality, a unique coastline and a diversity of experiences contributing to our visitors’ mental and physical well-being. It will be the experiences that differentiate Wales from other destinations that will resonate most memorably with our visitors.
The Welsh Government’s Tourism and Marketing Division are responsible for delivering activities that support the sustainable development of the visitor economy, as well as activities to build Wales’ reputation and performance as a place to visit, invest, work and study. The tourism and hospitality sector plays an important role to the Welsh economy, representing 11.8% and 9.6% of the Welsh workforce, respectively. The visitor economy also acts as a lynchpin for broader economic development, and these businesses provide important social and wellbeing hubs for our communities.
Our ambition is to grow tourism for the good of Wales. This means economic growth that delivers benefits for people and places, including environmental sustainability, social and cultural enrichment and health benefits. The tourism strategy takes as its basis Wales' distinctive Wellbeing of Future Generations (Wales) Act 2015, and ‘mainstreams’ its vision through everything we do.
The sector has still not fully recovered from the pandemic and the cost-of-living crisis is hampering the recovery. We have always been clear that our work now is to concentrate on building back to pre-pandemic international visitor and spend figures and indeed grow those figures.
A German speaking expert team is required to work with Welsh Government’s Tourism and Marketing department to deliver the market-facing consumer marketing campaign, on-territory Travel Trade service, Business Events exhibition support, and targeted activity, plus PR and Media Relations activity over the contract duration.
What changed
From the official release history
- tender value changed
21 Nov 2023, 14:52 GMT - Status changed to complete
21 Nov 2023, 14:52 GMT - Official notice release published
21 Nov 2023, 14:52 GMT - Submission deadline changed to published date
21 Nov 2023, 14:52 GMT - Published value updated to £260,000
10 Aug 2023, 13:28 BST - Status changed to active
10 Aug 2023, 13:28 BST - Official notice release published
10 Aug 2023, 13:28 BST - Submission deadline changed to 14 Sept 2023, 14:00 BST
10 Aug 2023, 13:28 BST - Buyer information updated
10 Aug 2023, 13:28 BST
Lots and requirements (1)
Published by the contracting authority
- Lot 1 · #1Individual lot title not publishedcancelledPublished valueNot publishedBidders are invited to submit Bids to be awarded the Contract for Visit Wales Marketing, TT & PR – Germany. The Contract is for the delivery of the Services as described in the Specification and will endure for the time period set out in paragraph 5 below. For information purposes the potential value of the Contract is estimated to be GBP260,000 exc. VAT (GBP312000 inc. VAT). The potential value of the possible extension is estimated to be GBP260,000 exc. VAT (GBP312000 inc. VAT). E-Tender Information: https://etenderwales.bravosolution.co.uk - The first person from your Organisation to use the Platform will be required to register on behalf of the Organisation. - Registration involves accepting a User Agreement, and providing basic information about your Organisation and about the User performing the Registration. - The User who performs the Registration becomes the Super User for the Organisation. - On registering on the Platform the Super User will select a Username and will receive a password. - The Password will be sent by e-mail to the email address that was specified in the User Details section of the Registration page. - In order to log-in to the Platform please enter your Username and Password. - Note: If you forget your Password then visit the homepage and click “Forgot your password?” - Registration should only be performed once for each Organisation. - If you think that someone in your Organisation may have already registered on this Platform then you must not register again. - Please contact the person who Registered (i.e. the Super User) in order to arrange access to the Platform. - Contact the Helpdesk immediately if you are unable to contact the Super User (for example if they have left your Organisation). - Note: If your Organisation is already registered on the Platform then you must not make any additional registration. Please contact the Helpdesk to gain access to the Platform. - Tenders must be uploaded to the BravoSolution portal by 2pm How To Find The ITT: - Once logged in you must click on ‘ITT’s Open to all Suppliers’ - The e-tender references for this contract are: itt_104778. - Click on the title to access summary details of the contract. If you are still interested in submitting a tender, click the ‘Express an Interest button’. This will move the ITT from the ‘Open to all Suppliers’ area to the ‘My ITT’s’ on the home page. - You will then see the full details of the ITT in the qualification and technical envelopes along with any relevant documents in the ‘Attachments’ area. - Should you have any questions on the ITT, please use the ‘Messages’ area to contact the buyer directly – Please do not contact the named person at the top of this notice.Contract periodNot publishedEligibilityNot publishedOptions / renewalNot published
Timeline
- Procedure published
21 Nov 2023, 14:52 GMT - Award active
Not published · Not published - Contract active
Signed 21 Nov 2023, 00:00 GMT · £526,040
Commercial outcome and competition
Awards expert PR & HWM Communications GmbH Not published · Not published · active |
Contracts Contract £526,040 · signed 21 Nov 2023, 00:00 GMT · active |
Bid statistics bids: 4 (lot 1) electronicBids: 4 (lot 1) foreignBidsFromEU: 3 (lot 1) foreignBidsFromNonEU: 1 (lot 1) smeBids: 4 (lot 1) |
Buyer and organisations in this procedure
Llywodraeth Cymru / Welsh Government
Contracting authority GB-FTS-64011Documents (0)
Official links; attachments are not copied
No linked documents are published
Related procedures (0)
No related procedures published