Official UK procurement notice
Student Recruitment Marketing - Media Buying and Campaign Services
Authority: University Of York (Pelican) (Education)
What is being bought
Published requirement descriptionThe University of York is pleased to invite tenders from strategically-focussed media buying agencies, for the development and delivery of creative, successful and cost effective student recruitment advertising campaigns that will result in increased lead generation. For the purposes of this tender, a campaign refers to the full end to end process, incorporating some / all of the minimum services listed below.Media buying / advertising services (domestic and international markets);Campaign management;Account management (including reporting);Media insights and intelligence;Creative design (limited to adapting existing campaign content);Copywriting and proofing;Concept development / positioning;Content and creative development and delivery;Media sales and enquiry service. Potential Providers must be able to offer all of the services above to be eligible for participation. Further details are available in the Invitation to Tender documents.
- Recurrence: 5 years from now if all extension options are exercised.
CPV: Advertising campaign services
The lotProcurement structure
single lot · value publishedLot #1As stated in II.1.4AwardedRenewalPublished value£2,400,000
As stated in II.1.4. Additional information: The estimated value is based on the 2 year initial term.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (2)
- Quality criteria with sub-criteria as set out in the ITT documents (including presentation): 80%
- price: 20%
Published award criteria (2)
- Quality criteria with sub-criteria as set out in the ITT documents (including presentation): 80
- Price: 20
- Price carries 20 of 100 points: a 10% discount moves about 2 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Yes · 5 years from now if all extension options are exercised.
- First published
- 5 Aug 2021, 20:21 BST
- Last source update
- 2 Aug 2022, 20:28 BST
- Award evaluation window
- 10 Sept 2021 – …
- Authority reference
UY/PROC/829- FTS notice number
2022/S 000-021188- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-02d186Find a Tender
- Review procedure
The University will incorporate a minimum 10 calendar day standstill period at the point information on the award of the contract is communicated to tenderers. This period allows unsuccessful tenderers to seek further debriefing before the contract is entered into.
Publisher note: Please note that the values published are the anticipated spend for the 2 year initial term of the contract. The price evaluation was based upon the bidders submitting pricing against two specific campaigns that are typical of the services required. If the contract extension options are taken up, the spend is envisaged to be 1 - 1.2m (GBP) per additional year.
How it was run
Official noticeTender documents are also served through a separate tool: https://in-tendhost.co.uk/york/aspx/Home ↗
- Submission deadline
- 10 Sept 2021, 12:00 BST
- Submission channel
- {"electronicSubmission","written"}
- Accepted languages
- en
- Bid validity
- 90 days from the deadline
- Bids opened
- 10 Sept 2021, 12:00 BST
Timeline
10 Sept 2021 → 2 Aug 2022 · 3 dates- Submission deadline10 Sept 2021, 12:00 BST
- Bids opened10 Sept 2021, 12:00 BST
- Notice published2 Aug 2022, 20:28 BST
Notice history
1 event · 2 releases on Find a Tender- Status changed to complete2 Aug 2022, 20:28 BST
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Net Natives LimitedSME | £2,400,000 † | — | Awarded |
Contracts
Student Recruitment Marketing - Media Buying and Campaign Services · Net Natives LimitedSME
- Signed
- 10 Dec 2021
- Value
- £2,400,000
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 7bids · 7 electronic · 7 from abroad | 7 | — | — |
Contracting authority & participating public bodies
Dispute resolution & review bodies
- University of York Procurement OfficeReview body
Bidders & participating suppliers
1 commercial party on the notice- Net Natives LtdAwarded supplier
Official documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
- Economic and financial selection criteria
- Technical selection criteria