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Official procurement procedure

Student Recruitment Marketing - Media Buying and Campaign Services

Advertising campaign services
Yorkshire & Humber (UKE21)
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: University of York: "Student Recruitment Marketing - Media Buying and Campaign Services". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityUniversity of YorkScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: University of York
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for University of York. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
5Bids / Report
11.1% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 9 active published awards; 9 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityUniversity of York
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published2 Aug 2022, 20:28 BST
Last source update2 Aug 2022, 20:28 BST
Recurring procurementNot published
ClassificationAdvertising campaign services
Delivery area
Yorkshire & Humber (UKE21)
OCIDocds-h6vhtk-02d186
What is being bought
The University of York is pleased to invite tenders from strategically-focussed media buying agencies, for the development and delivery of creative, successful and cost effective student recruitment advertising campaigns that will result in increased lead generation. For the purposes of this tender, a campaign refers to the full end to end process, incorporating some / all of the minimum services listed below.Media buying / advertising services (domestic and international markets);Campaign management;Account management (including reporting);Media insights and intelligence;Creative design (limited to adapting existing campaign content);Copywriting and proofing;Concept development / positioning;Content and creative development and delivery;Media sales and enquiry service. Potential Providers must be able to offer all of the services above to be eligible for participation. Further details are available in the Invitation to Tender documents.
What changed
From the official release history
  1. tender value changed
    2 Aug 2022, 20:28 BST
  2. Status changed to complete
    2 Aug 2022, 20:28 BST
  3. Official notice release published
    2 Aug 2022, 20:28 BST
  4. Submission deadline changed to published date
    2 Aug 2022, 20:28 BST
  5. Published value updated to £2,400,000
    5 Aug 2021, 20:21 BST
  6. Status changed to active
    5 Aug 2021, 20:21 BST
  7. Official notice release published
    5 Aug 2021, 20:21 BST
  8. Submission deadline changed to 10 Sept 2021, 12:00 BST
    5 Aug 2021, 20:21 BST
  9. Buyer information updated
    5 Aug 2021, 20:21 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    As stated in II.1.4. Additional information: The estimated value is based on the 2 year initial term.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    2 Aug 2022, 20:28 BST
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 10 Dec 2021, 00:00 GMT · £2,400,000
Commercial outcome and competition
Awards
Net Natives Ltd
Not published · Not published · active
Contracts
Student Recruitment Marketing - Media Buying and Campaign Services
£2,400,000 · signed 10 Dec 2021, 00:00 GMT · active
Bid statistics
bids: 7 (lot 1)
electronicBids: 7 (lot 1)
foreignBidsFromEU: 0 (lot 1)
foreignBidsFromNonEU: 7 (lot 1)
smeBids: 7 (lot 1)
Buyer and organisations in this procedure

University of York

Contracting authority GB-FTS-10197
View buyer profile

  • University of York
    buyer

    Heslington, York, UKE21, YO10 5DD
    donna.lyon@york.ac.uk
    +44 1904328207

  • Net Natives Ltd
    supplier

    Brighton, UKJ21

  • University of York Procurement Office
    reviewBody

    York
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published