Lot 1
No lot description published.
Statuscomplete
AwardedFind a Tender · award
Strategic Creative Marketing Services
Buyer: GA TRAINS LIMITED →
BuyerGA TRAINS LIMITED
StatusAwarded
DeadlineNot published
ValueValue not published
Published26 Jun 2026
What is being bought
GA Trains Limited (GATL) require a creative agency to provide the full suite of strategic and creative services required to maintain continuity of GATL's brand, customer communications and campaign delivery in order to achieve short to medium term commercial objectives. This includes brand strategy, revenue driving integrated campaign development, behaviour change communications, safety messaging, customer information, and high quality creative production across various media channels such as, TV, Out of Home, Digital, Social, and radio. End to end delivery from insight and concepting through to artwork, film production, asset rollout and cross channel adaptation is required, ensuring consistency, accessibility and adherence to established brand frameworks.
Lot details
Comparable-procurement analytics
No usable CPV category has been published, so a comparable market set cannot yet be built.
Procurement strategy & market signals
Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleGATL's Strategic Creative Agency supplier has gone into administration, and the agency is in the process of being wound down which has created a material risk to the continuity of revenue critical marketing activity. GATL cannot be without the service as the existing contract was not due to expire until 30th June 2026, and contained the option to extend for a further 36 months which GATL had intended to initiate.
Accordingly, GATL can rely on Schedule 5 Clause 13 (Urgency) under the Procurement Act 2023 to Direct Award the contract to Pablo London Limited.The requirement also meets the statutory test for unavoidable urgency. The services are strictly necessary to maintain revenue critical communications. The urgency is not attributable to any act or omission by GATL, and the insolvency of the incumbent supplier was sudden and unforeseeable.
Rationale classificationsurgency
Special regimeutilities
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published
Planning & early market engagement
BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0
No planning milestones published.
Related procurements
No linked framework, prior procurement or reprocurement published.
Awards
1
Statusactive
SupplierPABLO LONDON LIMITED
Contracts
Strategic Creative Marketing Services
Statusactive
Value£7,275,600
Documents & submission route
- Not published
Source data inventory
Diagnostic view. “Not published” means this current release does not provide a value.
| OCID | ocds-h6vhtk-06add8 |
|---|---|
| Latest release ID | 060141-2026 |
| Latest release timestamp | Fri Jun 26 2026 09:03:09 GMT+0000 (Coordinated Universal Time) |
| Source | find-a-tender |
| Official notice URL | Not published |
| Tender status | complete |
| Procurement method | direct |
| Procurement method details | Direct award |
| Main procurement category | Not published |
| Above threshold | Not published |
| Legal basis | 2023/54 |
| Tender period: start | Not published |
| Tender period: end | Not published |
| Expression of interest deadline | Not published |
| Enquiry deadline | Not published |
| Award period: start | Not published |
| Award period: end | Not published |
| Submission method details | Not published |
| Submission languages | Not published |
| Electronic catalogue policy | Not published |
| Total tender value | Not published |
| Tender lots in source | 1 |
| Tender items in source | 0 |
| Tender documents in source | 1 |
| Awards in latest release | 1 |
| Contracts in latest release | 1 |
| Parties in latest release | 2 |
Notice history
| Date | Event | Reference |
|---|---|---|
| 26 Jun 2026 | award, contract | 060141-2026 |
| 4 Jun 2026 | award, contract | 052973-2026 |
| 4 Jun 2026 | award, contract | 052948-2026 |
All source data
Unmodified official OCDS data retained by Tenderline for this procurement process.
Complete current OCDS release JSON
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26 Jun 2026 · 060141-2026 · award, contract
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}4 Jun 2026 · 052973-2026 · award, contract
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}4 Jun 2026 · 052948-2026 · award, contract
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"countryName": "United Kingdom"
}
],
"additionalClassifications": [
{
"id": "79342000",
"scheme": "CPV",
"description": "Marketing services"
}
]
}
],
"title": "Strategic Creative Marketing Services",
"value": {
"currency": "GBP",
"amountGross": 7275600
},
"status": "pending",
"options": {
"description": "Marketing campaigns are agreed annually dependant on budget availability. Creative resource is secured on a retained basis, and campaigns and pass-through costs delivered for each campaign."
},
"renewal": {
"description": "The contract may be extended for a single 12 month renewal period subject to written agreement between the parties."
},
"documents": [
{
"id": "052948-2026",
"url": "https://www.find-tender.service.gov.uk/Notice/052948-2026",
"format": "text/html",
"noticeType": "UK5",
"description": "Transparency notice on Find a Tender",
"documentType": "awardNotice",
"datePublished": "2026-06-04T15:38:37+01:00"
}
],
"suppliers": [
{
"id": "GB-COH-04623690",
"name": "PABLO LONDON LIMITED"
}
],
"hasOptions": true,
"hasRenewal": true,
"milestones": [
{
"id": "1",
"type": "futureSignatureDate",
"status": "scheduled",
"dueDate": "2026-06-18T23:59:59+01:00"
}
],
"relatedLots": [
"1"
],
"aboveThreshold": true,
"contractPeriod": {
"endDate": "2028-06-17T23:59:59+01:00",
"startDate": "2026-06-18T00:00:00+01:00",
"maxExtentDate": "2029-06-17T23:59:59+01:00"
},
"mainProcurementCategory": "services"
}
],
"tender": {
"id": "GA260027",
"lots": [
{
"id": "1",
"status": "complete",
"description": null
}
],
"title": "Strategic Creative Marketing Services",
"status": "complete",
"documents": [
{
"id": "conflictOfInterest",
"description": "Not published",
"documentType": "conflictOfInterest"
}
],
"legalBasis": {
"id": "2023/54",
"uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
"scheme": "UKPGA"
},
"description": "GA Trains Limited (GATL) require a creative agency to provide the full suite of strategic and creative services required to maintain continuity of GATL's brand, customer communications and campaign delivery in order to achieve short to medium term commercial objectives. This includes brand strategy, revenue driving integrated campaign development, behaviour change communications, safety messaging, customer information, and high quality creative production across various media channels such as, TV, Out of Home, Digital, Social, and radio.\nEnd to end delivery from insight and concepting through to artwork, film production, asset rollout and cross channel adaptation is required, ensuring consistency, accessibility and adherence to established brand frameworks.",
"specialRegime": [
"utilities"
],
"procurementMethod": "direct",
"procurementMethodDetails": "Direct award",
"procurementMethodRationale": "GATL's Strategic Creative Agency supplier has gone into administration, and the agency is in the process of being wound down which has created a material risk to the continuity of revenue critical marketing activity. GATL cannot be without the service as the existing contract was not due to expire until 30th June 2026, and contained the option to extend for a further 36 months which GATL had intended to initiate. \nAccordingly, GATL can rely on Schedule 5 Clause 13 (Urgency) under the Procurement Act 2023 to Direct Award the contract to Pablo London Limited.The requirement also meets the statutory test for unavoidable urgency. The services are strictly necessary to maintain revenue critical communications. The urgency is not attributable to any act or omission by GATL, and the insolvency of the incumbent supplier was sudden and unforeseeable.",
"procurementMethodRationaleClassifications": [
{
"id": "urgency"
}
]
},
"buyerID": [],
"parties": [
{
"id": "GB-COH-12544897",
"name": "GA TRAINS LIMITED",
"roles": [
"buyer"
],
"address": {
"region": "UKI41",
"country": "GB",
"locality": "London",
"postalCode": "E20 1EJ",
"countryName": "United Kingdom",
"streetAddress": "One Stratford Place, Montfitchet Road"
},
"details": {
"classifications": [
{
"id": "publicUndertaking",
"scheme": "UK_CA_TYPE",
"description": "Public undertaking"
}
]
},
"identifier": {
"id": "12544897",
"scheme": "GB-COH"
},
"contactPoint": {
"email": "brett.sefton@greateranglia.co.uk"
},
"additionalIdentifiers": [
{
"id": "PNZP-3886-PVCD",
"scheme": "GB-PPON"
}
]
},
{
"id": "GB-COH-04623690",
"name": "PABLO LONDON LIMITED",
"roles": [
"supplier"
],
"address": {
"region": "UKI31",
"country": "GB",
"locality": "London",
"postalCode": "EC4M 7AU",
"countryName": "United Kingdom",
"streetAddress": "30 Old Bailey"
},
"details": {
"url": "https://www.pablolondon.com/",
"vcse": false,
"scale": "sme"
},
"identifier": {
"id": "04623690",
"scheme": "GB-COH"
},
"contactPoint": {
"email": "eve.bui@pablolondon.com"
},
"additionalIdentifiers": [
{
"id": "PDLZ-2736-RWYL",
"scheme": "GB-PPON"
}
]
}
],
"language": "en",
"initiationType": "tender"
}