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Find a TenderAwarded without competitionContract details notice
Published 4 Jun 2026, 15:38 BST

Official UK procurement notice

Strategic Creative Marketing Services

Official notice

Authority: GA TRAINS LIMITED (Public body)

Direct awardUtilities
Sectors: Business Services & Consultancy (79) Delivery: East of England (UKH1)London (UKI4)
Awarded value£7,275,600published award · inc. VAT
Awarded 4 Jun 2026no call for competition
Awarded to PABLO LONDON LIMITED

What is being bought

Published requirement description

GA Trains Limited (GATL) require a creative agency to provide the full suite of strategic and creative services required to maintain continuity of GATL's brand, customer communications and campaign delivery in order to achieve short to medium term commercial objectives. This includes brand strategy, revenue driving integrated campaign development, behaviour change communications, safety messaging, customer information, and high quality creative production across various media channels such as, TV, Out of Home, Digital, Social, and radio.

End to end delivery from insight and concepting through to artwork, film production, asset rollout and cross channel adaptation is required, ensuring consistency, accessibility and adherence to established brand frameworks.

The lotProcurement structure

single lot · no lot value published
Lot #1Awarded
Delivery: East of England, London
79342000 Marketing services

Procedure terms & legal framework

From the official record
Procedure method
Direct award
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Notice status
Awarded without competition
Procurement threshold
Unspecified in notice
Regulatory regime
Utilities
Commercial structure
Stand-alone contract (no framework)
Competition type
Direct award (no call for competition)
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
4 Jun 2026, 15:38 BST
Last source update
26 Jun 2026, 10:03 BST
Authority reference
GA260027
FTS notice number
2026/S 000-060141
Latest notice
Contract details notice (UK7)
Delivery area
East of England (UKH1)London (UKI4)
Official registry OCID
ocds-h6vhtk-06add8 Find a Tender
Why no open competition
Urgency
Published justification

GATL's Strategic Creative Agency supplier has gone into administration, and the agency is in the process of being wound down which has created a material risk to the continuity of revenue critical marketing activity. GATL cannot be without the service as the existing contract was not due to expire until 30th June 2026, and contained the option to extend for a further 36 months which GATL had intended to initiate.

Accordingly, GATL can rely on Schedule 5 Clause 13 (Urgency) under the Procurement Act 2023 to Direct Award the contract to Pablo London Limited.The requirement also meets the statutory test for unavoidable urgency. The services are strictly necessary to maintain revenue critical communications. The urgency is not attributable to any act or omission by GATL, and the insolvency of the incumbent supplier was sudden and unforeseeable.

How it was run

Official notice
Submission deadline
—

Timeline

16 Jun 2026 → 26 Jun 2026 · 2 dates
  1. Standstill ends129 days ago
    16 Jun 2026, 23:59 BST
  2. Notice published120 days ago
    26 Jun 2026, 10:03 BST

Notice history

4 events · 3 releases on Find a Tender · since 4 Jun 2026
  1. Transparency notice published
    4 Jun 2026, 15:38 BST
    UK5
  2. Contract award notice published
    4 Jun 2026, 15:52 BST
    UK6
  3. Contract signature expected
    18 Jun 2026, 23:59 BST
    scheduled
  4. Contract details notice published
    26 Jun 2026, 10:03 BST
    UK7

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast
Awards 1
Awarded value (inc. VAT) £7,275,6001 award inc. VAT; no net value published
Contracts signed 1latest 18 Jun 2026
Awarded toValueDateStatus
PABLO LONDON LIMITED18 Jun 2026 – 17 Jun 2028 · up to 17 Jun 2029Extensions: The contract may be extended for a single 12 month renewal period subject to written agreement between the parties. · Options: Marketing campaigns are agreed annually dependant on budget availability. Creative resource is secured on a retained basis, and campaigns and pass-through costs delivered for each campaign.£7,275,600 inc. VAT4 Jun 2026Awarded

Contracts

  • Strategic Creative Marketing Services · PABLO LONDON LIMITED

    Signed
    18 Jun 2026
    Value
    £7,275,600 inc. VAT
    Period
    18 Jun 2026 – 17 Jun 2028 · up to 17 Jun 2029 with extensions
    Status
    active
    Extensions
    The contract may be extended for a single 12 month renewal period subject to written agreement between the parties.
    Options
    Marketing campaigns are agreed annually dependant on budget availability. Creative resource is secured on a retained basis, and campaigns and pass-through costs delivered for each campaign.
    3 agreed KPIs: Creative Excellence · Return On Investment/Effectiveness · Social Value
    • Creative Excellence
    • Return On Investment/Effectiveness
    • Social Value, NT13 Meaningful paid work placements

Contracting authority & participating public bodies

GA TRAINS LIMITED

Contracting authorityPublic undertaking GB-COH: 12544897 · GB-PPON: PNZP-3886-PVCD One Stratford Place, Montfitchet Road, London, London, E20 1EJContact email

Bidders & participating suppliers

1 commercial party on the notice
  • PABLO LONDON LIMITEDAwarded supplierGB-COH: 04623690GB-PPON: PDLZ-2736-RWYL 30 Old Bailey, London, London, EC4M 7AUContact email

Official documents & specifications (4)

Official links; attachments are not copied

Tender pack and attachments

Notices published for this procedure

  • Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender
  • Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender
  • Transparency notice awardTransparency noticeUK5Transparency notice on Find a Tender