Sponsorship of Staffordshire Boundary Signs

Official notice

Authority: Staffordshire County Council (Local council)

Below threshold - without competitionConcession

Sectors: Business Services & Consultancy (79) Delivery: West Midlands (UKG2)

Awarded value£225,0002 contracts · inc. VAT · operator revenue, not the authority's budget

Awarded 28 Apr 2026no call for competition

Awarded to University of Staffordshire, UNIVERSITY OF KEELE2 awards

What is being bought

Published requirement description

Strategic advertising sponsorship of 61 "Welcome to Staffordshire" road signs located on A and B roads at key entry points into the county, in partnership with Staffordshire University and Keele University.

The lotProcurement structure

single lot · no lot value published

Lot #1Awarded

Delivery: West Midlands

79342000 Marketing services

Procedure terms & legal framework

From the official record

Procedure method: Below threshold - without competition
Legal basis: UKPGA · 2023/54 Procurement Act 2023
Notice status: Awarded without competition
Procurement threshold: Unspecified in notice
Regulatory regime: Concession
Commercial structure: Stand-alone contract (no framework)
Competition type: Direct award (no call for competition)
GPA / WTO covered: Unspecified in notice
Recurring procurement: Unspecified in notice
First published: 12 May 2026, 16:48 BST
Last source update: 12 May 2026, 16:48 BST
Authority reference: IA3936
FTS notice number: 2026/S 000-043625
Latest notice: Contract details notice (UK7)
Delivery area: West Midlands (UKG2)
Official registry OCID: ocds-h6vhtk-069702 Find a Tender

Notice history

1 event · 1 release on Find a Tender

Contract details notice published
12 May 2026, 16:48 BST
UK7

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 2

Awarded value (inc. VAT) £225,0002 contracts inc. VAT; no net value published

Contracts signed 2latest 28 Apr 2026

Awarded to	Value	Date	Status
University of Staffordshire	£150,000 inc. VAT †	—	Awarded
UNIVERSITY OF KEELE	£75,000 inc. VAT †	—	Awarded

Contracts

Sponsorship of Staffordshire Boundary Signs · University of Staffordshire
Signed
28 Apr 2026
Value
£150,000 inc. VAT
Period
28 Apr 2026 – 28 Feb 2029
Status
active
Sponsorship of Staffordshire Boundary Signs · UNIVERSITY OF KEELE
Signed
14 Apr 2026
Value
£75,000 inc. VAT
Period
14 Apr 2028 – 28 Feb 2029
Status
active

Contracting authority & participating public bodies

Staffordshire County Council

Contracting authorityPublic authority - sub-central government GB-PPON: PZDG-2995-QQMD 1 Staffordshire Place, Tipping Street,, Stafford, West Midlands, ST16 2DHContact email

Bidders & participating suppliers

2 commercial parties on the notice

University of KeeleAwarded supplierGB-CHC: RC000655GB-PPON: PMPH-8367-VGCY Keele University,, Staffordshire, West Midlands, ST5 5BGContact email
University of StaffordshireAwarded supplierGB-PPON: PGTX-1922-RJNXGB-UKPRN: 10006299 College Road, University Quarter, stoke on Trent, West Midlands, ST4 2DEContact email

Official documents & specifications (2)

Official links; attachments are not copied

Notices published for this procedure

Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender12 May 2026, 16:48 BST
Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender12 May 2026, 16:48 BST