Official UK procurement notice
Search Engine Optimisation Services (SEO)
Authority: VisitScotland
What is being bought
Published requirement descriptionSearch Engine Optimisation services for VisitScotland
- Recurrence: February 2028
CPV: IT services: consulting, software development, Internet and support · Internet and intranet software development services · Internet browsing software development services · Internet or intranet client application development services
The lotProcurement structure
single lot · value publishedLot #1The primary requirement is to provide Search Engine Optimisation Services (SEO) for…AwardedRenewalPublished value£420,000
The primary requirement is to provide Search Engine Optimisation Services (SEO) for www.visitscotland.com ↗. Additional information: Economic operators may be excluded from this competition if they are in any of the situations referred to in the regulation 58 of the Public Contracts (Scotland) Regulation 2015.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (6)
- Data Analysis & Insights: 20%
- Technical Search Engine Optimisation: 10%
- Digital Outreach: 10%
- Key Word Research and Monitoring: 15%
- Content Optimisation: 5%
- price: 40%
Published award criteria (6)
- Data Analysis & Insights: 20
- Technical Search Engine Optimisation: 10
- Digital Outreach: 10
- Key Word Research and Monitoring: 15
- Content Optimisation: 5
- Price: 40
- Economic & financial standing
VS may seek a Parent Company Guarantee if available.
-
VS may carry out independent Financial Credit checks on your organisation. The checks undertaken shall provide VS with information on your organisation’s risk rating.
It shall be at VS discretion whether we deem the risk to be unacceptable and therefore may exclude your organisation from being taken any further in the Procurement process.
VS also reserve the right to request further information, if no information can be found within the Credit rating system, or the information is incomplete.
-
SPD Question 4B.5.1 – It is a requirement of this contract that bidders hold, or can commit to obtain prior to the commence of any subsequently awarded contract, the types and levels of insurance indicated below:
Employer’s (Compulsory) Liability Insurance in accordance with any legal obligation for the time
being in force = 5,000,000(GBP)
Public Liability Insurance = 2,000,000(GBP) for any one incident and unlimited in total
-
Please add details of any other relevant insurance policies you may have, along with the level of cover held.
- Technical & professional ability
SPD Question 4C.1.2 – Bidders will be required to provide examples that demonstrate that they have the relevant experience to deliver the services/supplies.
-
Bidders are required to provide 2 recent case studies detailing their experience over the last 3 years of providing SEO services of similar scale and value.
Case studies should (where possible) also include client name/telephone/ e -mail address information, dates and contract values. VS will have discretion to choose from the list, and thereafter obtain at least two references from the bidder’s client base.
-
Bidders must demonstrate they have relevant experience of delivering a SEO similar to our requirements.
- Staff
- Names and qualifications of delivery staff must be submitted
- Price carries 40 of 100 points: a 10% discount moves about 4 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Yes · February 2028
- First published
- 11 Jun 2025, 14:58 BST
- Last source update
- 9 Oct 2025, 16:18 BST
- Award evaluation window
- 11 Jul 2025 – …
- Authority reference
VSEH24013- FTS notice number
2025/S 000-063872- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-0546d0Find a Tender
- Electronic trading
- electronic payment
Publisher note: Question 2A.17 – Form of Participation (Notably as part of a group, consortium, joint venture or similar) Any contract will be entered into with the nominated lead organisation and all members of the consortium, who will in these circumstances each be required to execute said contract together with all ancillary documentation, evidencing their joint and several liabilities in respect of the obligations and liabilities of the contract. It will be for members of the consortium to sort out their respective duties and liabilities amongst each other. For administrative purposes, any associated documentation will be sent to the nominated lead organisation. Question 2D.1.2 – If a substantial proportion of the work would go to a subcontractor, we may ask for a completed SPD form for those subcontractors (only Sections A and B of Part II and Part III will be requested). We will advise bidders if we require this information prior to the subcontractor commencing work on the contract. (SC Ref:812714)
How it was run
Official noticeTender documents are also served through a separate tool: http://www.publiccontractsscotland.gov.uk ↗
- Submission deadline
- 11 Jul 2025, 12:00 BST
- Submission channel
- {"electronicSubmission"}
- Accepted languages
- en
- Bid validity
- 180 days from the deadline
- Bids opened
- 11 Jul 2025, 12:00 BST
Timeline
11 Jul 2025 → 9 Oct 2025 · 3 dates- Submission deadline11 Jul 2025, 12:00 BST
- Bids opened11 Jul 2025, 12:00 BST
- Notice published378 days ago9 Oct 2025, 16:18 BST
Notice history
1 event · 2 releases on Find a Tender- Status changed to complete9 Oct 2025, 16:18 BST
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Big WednesdaySME | £370,908 † | — | Awarded |
Contracts
Contract 063872-2025-VSEH24013-1 · Big WednesdaySME
- Signed
- 1 Oct 2025
- Value
- £370,908
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 16bids · 16 electronic · 2 from abroad | 12 | — | — |
Contracting authority & participating public bodies
Dispute resolution & review bodies
- Sheriff Court (Edinburgh)Review body
Bidders & participating suppliers
1 commercial party on the notice- Big WednesdayAwarded supplier
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.