Official UK procurement notice
Provision of a Creative & Marketing Partner for WeCare Wales www.wecare.wales
Authority: Social Care Wales (Public body)
What is being bought
Published requirement descriptionThis is a CONCTRACT AWARD under the Public Contract Regulations 2015 (PCR) - the contract is awarded under NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework
CPV: Advertising campaign services
How this framework works
From the published notice- Bids received
- 3 bids received · 1 suppliers appointed
The lotProcurement structure
single lot · no lot value publishedLot #1Contract under NPS Media Buying, Integrated Marketing Campaigns & Public Relations…Awarded
Contract under NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework
Reference: NPS-CS-107-20
Social Care Wales’s Requirements
Social Care Wales is seeking a suitably skilled and experienced creative partner to collaborate with the existing WeCare Wales team with a focus on the various elements of their marketing, communications and resources campaigns.
The creative partner must:
- Be responsible, proactive, flexible and dynamic in supporting both planned and unplanned projects.
- Optimize impact and ensure value for money within the available budget.
- Provide highly creative, innovative and strategic expertise across a broad range of media channels, including but not limited to: TV, social media, out-of-home (OOH) advertising, radio, cinema, digital and print.
- Offer guidance on audience targeting, recommending the most effective approaches to engage identified audience groups.
- Manage budget planning and oversight ensuring adherence to agreed financial parameters.
- Maintain clear communication processes with the We Care Wales team.
- Implement robust evaluation processes to assess the performance and impact of commissioned work, including providing access to live data.
- Ensure that all outputs are accessible, bilingual and adhere to Welsh language standards.
- Align with Social Care Wales's marketing and communications and digital strategies. This could include (but is not limited to) making sure any resources meet our marketing and communications and digital and technology standards, using our central CRM system to support campaigns and/or building on and contributing back to our understanding of our audiences. Additional information: With guidance from Sell2Wales, this Contract Notice is published under the Public Contracts Regulations 2015 (PCR), using the NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework which falls pre Feb 2025.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published award criteria (3)
- Quality: 70
- Social Value: 10
- Price: 20
- Price carries 20 of 100 points: a 10% discount moves about 2 points. The method statement decides this lot, not the discount.
- “Provision of a Creative & Marketing Partner for WeCare Wales…” is a framework: the contest is a place on its panel, not a single contract.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Restricted procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Framework agreement
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Unspecified in notice
- First published
- 26 Nov 2025, 15:07 GMT
- Last source update
- 26 Nov 2025, 15:07 GMT
- FTS notice number
2025/S 000-077346- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-05e970Find a Tender
Publisher note: All Supplier Assessment Summaries sent to all Supplier's 24.11.25 A standstill period initiated until 5 December 2025 This will be a zero-value, zero-hour arrangement, offering flexibility to align delivery with evolving needs. There is no guarantee of any minimum level of work or spend under the Contract. This Contract will be set with an initial budget set at zero, allowing for flexibility to align funding with evolving activity plans and funding availability throughout the financial year. As funding opportunities arise and project activities are confirmed, the budget will scale accordingly to support the required work. Work will be commissioned on an ‘as required’ basis, dependent on Social Care Wales’s needs and subject to budget availability. Individual projects will be agreed in writing, with scope, deliverables, timescales, and pricing confirmed prior to commencement against submitted rate cards. . (WA Ref:158607)
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast1 suppliers are admitted to this framework without individual award values or dates, see the supplier list below.
Contracts
Contract 077346-2025-1
- Signed
- 24 Nov 2025
- Value
- £0
- Status
- active
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 3bids · 3 electronic | 0 | — | — |
Contracting authority & participating public bodies
Dispute resolution & review bodies
- High CourtReview body
Framework contractors & participating bidders
1 commercial party on the notice- COWSHED COMMUNICATION LIMITEDFramework contractor
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.