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Official procurement procedure

Production Agency & Brand Hub

Marketing services
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: OPEN UNIVERSITY(THE): "Production Agency & Brand Hub". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityOPEN UNIVERSITY(THE)Scope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: OPEN UNIVERSITY(THE)
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for OPEN UNIVERSITY(THE). These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Average Price Reduction
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
1Bids / Report
100% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 2 active published awards; 2 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Price reduction compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityOPEN UNIVERSITY(THE)
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSFramework
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published4 Feb 2025, 16:44 GMT
Last source update4 Feb 2025, 16:44 GMT
Recurring procurementNot published
ClassificationMarketing services
Delivery area
OCIDocds-h6vhtk-04c2cf
What is being bought
Contract awarded to one supplier who will be responsible for the Brand hub - hosting and management. This includes both technical services, digital and creative developments, digital builds and regular updates. In addition, we need an agency who can provide digital, creative design and production services. All in line with the OU Brand guidelines.
What changed
From the official release history
  1. Official notice release published
    4 Feb 2025, 16:44 GMT
  2. Buyer information updated
    4 Feb 2025, 16:44 GMT
  3. Status changed to complete
    6 Dec 2024, 09:20 GMT
  4. Official notice release published
    6 Dec 2024, 09:20 GMT
  5. Buyer information updated
    6 Dec 2024, 09:20 GMT
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    Website delivery •Conception, design, development of existing and new digital pages/sites •Hosting of Brand hub and Brand policy •Ongoing maintenance of site, including updating pages and building of new pages, adapting the site for user needs •Services site for both internal (staff) and external (agencies/third party partners) audience with asset distribution •Immediate response to systems issue/errors/changes Brand templates development Using Brand guidelines to design, create and deliver on brand assets and templates for OU colleagues and partners •Build and maintenance of Microsoft Office suite templates, finely tuned to maximize productivity and brand consistency to be used by a broad range of OU stakeholders with built in guidance, preset fonts, colours, brand elements and data-linked elements. Online & offline creative assets •Using Brand guidelines to design, create and deliver on brand assets and templates for OU colleagues and partners •Assets include videos, animations, illustrations; printed assets; graphic files in multiple formats. (e.g. Designing doordrop leaflet; suite of social media animated videos; ezines; openlearn content projects; digital banners; resizing outdoor artwork; brochures; leaflets; building vinyl; pull-up banners; event stand collateral) Brand asset management •Safely store and make maintain Brand assets on both the Asset bank and on servers to service Brand guidelines •Full knowledge of use of Brand guidelines and brand assets Brand guidelines & web toolkits •Creation of multiple brand toolkits and online guidelines with cross-linking to the OU asset bank •The Asset bank is used by both internal and external users for obtaining up to date Brand assets, brand images and case stories •The Asset bank tracks user download details and asset usage Host Brand guidelines •Maintain guidelines - add new pages, action updates, input to development to ensure we are leading with the best technology and for easy user experience. Problem-solving and systems support •Intricate problem-solving within the digital environment, encompassing the rapid deployment of complex solutions that leverage new technologies to address any challenges posed. •Provide technical support to enhance the online offering to OU users •Provide new solution and technology to enhance the user experience and host the complicated web infrastructure End-to-end technical support •Provide solutions and recommendations for best practice/best use of system •Immediate response to critical issues/queries •Immediate response to urgent/business critical changes that need to be implemented Accessibility enhancement •Rigorous adherence to the latest accessibility standards, including WCAG 2.1 AA, with indepth conformance reviews and comprehensive audits, ensuring a frictionless experience for users of all abilities across all media such as templates, guidelines and websites. •Ensure the site is fully compliant with OU and industry accessibility guidance •Knowledge and experience of accessibility requirements for digital and offline users
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    4 Feb 2025, 16:44 GMT
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 1 Feb 2025, 00:00 GMT · £1,000,000
Commercial outcome and competition
Awards
Matrix Graphics Ltd
Not published · Not published · active
Contracts
Contract
£1,000,000 · signed 1 Feb 2025, 00:00 GMT · active
Bid statistics
bids: 1 (lot 1)
electronicBids: 1 (lot 1)
smeBids: 1 (lot 1)
Buyer and organisations in this procedure

OPEN UNIVERSITY(THE)

Contracting authority GB-FTS-137088
View buyer profile
  • OPEN UNIVERSITY(THE)
    buyer

    THE OPEN UNIVERSITY, MILTON KEYNES, UKJ12, MK76AA
  • Matrix Graphics Ltd
    supplier

    GB-COH: 02556297
    1.05b Assay Studios 141 Newhall Street, Birmingham, UKG31, B3 1SF
  • The Open University
    reviewBody

    Milton Keynes
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published
Planning and rationale
Planning budgetNot published
No-engagement rationaleNot published
Procedure rationaleMatrix Graphics Ltd have developed a bespoke brand infrastructure, spanning technical architecture, institutional workflows and alignment to the University's specific operational and compliance requirements. At its core lies a codebase developed over many years, drawing on advanced methodologies, such as modular programming, adaptive algorithms, and bespoke data handling systems, to support the institution's unique and evolving needs.