Official UK procurement notice
PHW-FTS-59308 DESIGN OF VISUAL ASSETS, SHORT ANIMATIONS AND VIDEO CONTENT FRAMEWORK
Procurement agent: Cardiff and Vale University Health Board·On behalf of: Public Health Wales, NHS Wales Shared Services Partnership-Procurement Services (hosted by Velindre University NHS Trust)
What is being bought2 lots · detail below
Published requirement descriptionNotification of award of a framework to onboard service providers who will facilitate Public Health Wales’ requirement to create high-quality visual assets that align with their brand identity, marketing strategies, and communication goals.
CPV: Design support services
How this framework works
From the published notice- Type
- Closed framework
- Call-offs
- call-offs may be awarded directly or by further competition
- Bids received
- 41 bids on the busiest of 2 lots · 32 suppliers appointed
- Framework period
- 1 yr · up to 2 yrs from 1 Sept 2025
Published description of the framework
Commercial criteria has been agreed during the tender process, with day and half-day rates provided as part of each bidder's commercial submission.
Call-off Process – Direct Award
On this framework Public Health Wales are able to direct award to a supplier of their choice without competition for pieces of work below £10,000.
The choice to use a supplier will be based on their original framework commercial and technical submissions. The Trust will use supplier’s framework submissions to determine the most suitable supplier for direct award. Procurement, together with heads of division at PHW, will monitor the use of the framework to ensure a fair distribution of work. Please confirm the email address for direct awards.
Mini Competition process
The Trust may run a mini competition amongst the framework suppliers for work over £10,000 but under £25,000. Mini competition submissions will consist of a one-page proposal and confirmation of how many days the work will take. All suitable suppliers within the relevant lot will be invited to submit a bid for this work. Please confirm the email address for mini competition invitations. The suppliers submitted framework rates will then be used to determine the basis of the cost for their proposal. Suppliers can offer a discount on the tendered rates as part of their submission for a mini competition. Bids for mini competitions will be assessed on a 50% proposal and 50% cost basis.
N.B. Any work over £25,000 will be subject to a separate open tender and will not be in the scope of this framework.
Lots and requirements (2)Procurement structure
2 lots · all with a published valueEvery one of these 2 lots carries the same published figure, £230,000: it is the framework's maximum for the whole notice, not each lot's own budget, and no share per lot is published. The cards below say ceiling above rather than repeat it.
Lot #1Design of Visual AssetsAwardedRenewalceiling above
To create and deliver high-quality visual assets, including but not limited to PDF templates, report and document templates, branded presentation materials, logos, brochures, flyers, social media graphics, posters, banners, other promotional materials and website visuals. The deliverables must be flexible, customisable, and adhere to our brand guidelines, ensuring clear communication, accessibility, and consistency across all visual materials.
Lot #2Short Animations and Video ContentAwardedRenewalceiling above
The suppliers for Lot 2 will be responsible for the development of engaging animation and video content, which may include explainer videos, motion graphics, animated infographics, and branded video content for various platforms. Deliverables should effectively convey key messages, align with our brand identity, Welsh language and accessibility standards, and be optimised for different distribution channels, while ensuring high-quality audio and visual standards.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
- “PHW-FTS-59308 DESIGN OF VISUAL ASSETS, SHORT ANIMATIONS AND VIDEO…” is a framework: the contest is a place on its panel, not a single contract: call-offs may be direct or by further competition.
Procedure terms & legal framework
From the official record- Procedure method
- Below threshold - open competition
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Below threshold
- Regulatory regime
- Standard
- Commercial structure
- Framework agreement
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 4 Jul 2025, 10:21 BST
- Last source update
- 13 May 2026, 10:28 BST
- Authority reference
PHW-FTS-59308- FTS notice number
2025/S 000-037322- Latest notice
- Contract details notice (UK7)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-0558d7Find a Tender
How it was run
Official notice- Appointment period ends
- 29 Jul 2025, 12:00 BST
- Clarification deadline
- 22 Jul 2025, 12:00 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
etenderwales.bravosolution.co.uk ↗. Project reference PHW-FTS-59308. ITT reference itt_118266.
Timeline
4 Jul 2025 → 13 May 2026 · 5 dates- Tender notice published4 Jul 2025, 10:21 BST
- Clarification questions by22 Jul 2025, 12:00 BST
- Admission / appointment period endsperiod end, not a bid countdown29 Jul 2025, 12:00 BST
- Contract starts1 Sept 2025, 00:00 BST
- Latest notice published162 days ago13 May 2026, 10:28 BST
Notice history
6 events · 3 releases on Find a Tender · since 4 Jul 2025- Tender notice published4 Jul 2025, 10:21 BSTUK4
- Contract award notice published3 Apr 2026, 16:27 BSTUK6
- Status changed to complete3 Apr 2026, 16:27 BST
- Buyer details updated3 Apr 2026, 16:27 BST
- Contract signature expected27 Apr 2026, 23:59 BSTscheduled
- Contract details notice published13 May 2026, 10:28 BSTUK7
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast£150,000 is the framework's published maximum, restated by the publisher on 2 award rows. It is one ceiling, not 2 separate sums, and no share per lot is published; those rows read “ceiling above”.
| Awarded to | Value | Date | Status |
|---|---|---|---|
| Lot 1 · Design of Visual Assets1 award | |||
| BIC InnovationSME, Blue Stag, Bomper Studio Limited, Bread and Butter Creative Limited, Four Communications Limited, PERAGO-WALES LIMITED +15 moreDesign of Visual Assets, Short Animations and Video Content Framework Lot 11 May 2026 – 30 Apr 2027 · up to 30 Apr 2028Extensions: 12 Month optional extension from expiry of initial term. | ceiling above | 1 Apr 2026 | Awarded |
| Lot 2 · Short Animations and Video Content1 award | |||
| Animation Explainers, Blue Stag, Bomper Studio Limited, Buffoon Film and Media Ltd, Four Communications Limited, PERAGO-WALES LIMITED +21 moreDesign of Visual Assets, Short Animations and Video Content Framework Lot 21 May 2026 – 30 Apr 2027 · up to 30 Apr 2028Extensions: 12 month optional extension, from expiry of initial term. | ceiling above | 1 Apr 2026 | Awarded |
Contracts
All 2 of these contracts carry the same published figure, £150,000, the framework's maximum for the whole notice, not each contract's own value. They are not eleven separate sums.
Design of Visual Assets, Short Animations and Video Content Framework Lot 2 · Animation Explainers, Blue Stag, Bomper Studio Limited, Buffoon Film and Media Ltd, Four Communications Limited, PERAGO-WALES LIMITED +21 more
- Signed
- 24 Apr 2026
- Value
- ceiling above
- Period
- 1 May 2026 – 30 Apr 2027 · up to 30 Apr 2028 with extensions
- Status
- active
- Extensions
- 12 month optional extension to be invoked at the sole discretion of the Trust.
Design of Visual Assets, Short Animations and Video Content Framework Lot 1 · BIC InnovationSME, Blue Stag, Bomper Studio Limited, Bread and Butter Creative Limited, Four Communications Limited, PERAGO-WALES LIMITED +15 more
- Signed
- 24 Mar 2026
- Value
- ceiling above
- Period
- 1 Jun 2026 – 30 Apr 2027 · up to 30 Apr 2028 with extensions
- Status
- active
- Extensions
- 12 Month optional extension, to be exercised at sole discretion of the trust.
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| 1 · Design of Visual Assets | 33final-stage tenders | 33 | 0 | — |
| 2 · Short Animations and Video Content | 41final-stage tenders | 40 | 0 | — |
Contracting authority & participating public bodies
5 public bodies on the noticeClients of the procurement agent
- Public Health WalesBeneficiary authority
- NHS Wales Shared Services Partnership-Procurement Services (hosted by Velindre University NHS Trust)Beneficiary authority
- NHS Wales Shared Services Partnership (hosted by Velindre University NHS Trust)Procuring entityProcess Management
- Public Health Wales NHS TrustContracting authorityPublic authority - central governmentWelsh devolved regulations apply
Framework contractors & participating bidders
32 commercial parties on the notice- Animation ExplainersFramework contractor
- Artful Dog PublishingFramework contractor
- AtebolFramework contractor
- Aura Digital StudiosFramework contractor
- Bic Innovation LtdFramework contractor
- Blue StagFramework contractor
- Bomper Studio LimitedFramework contractor
- Bread and Butter Creative LimitedFramework contractor
- Buffoon Film and Media LtdFramework contractor
- Carbon Studio LimitedFramework contractor
Show 22 more suppliers
- CowshedFramework contractor
- Creative LoopFramework contractor
- DesignYO LtdFramework contractor
- Four CommunicationsFramework contractor
- FreshwaterFramework contractor
- Golley Slater Group LtdFramework contractor
- Marsden/MeeFramework contractor
- Perago-WalesFramework contractor
- Pushed LtdFramework contractor
- Reply LimitedFramework contractor
- RockadoveFramework contractor
- SBW Advertising LimitedFramework contractor
- Savage and Gray Design LtdFramework contractor
- Scriberia LtdFramework contractor
- Soup CreativeFramework contractor
- Stori CymruFramework contractor
- TLWO LtdFramework contractor
- Tessl LtdFramework contractor
- Touzie Tyke LtdFramework contractor
- Tropic Studio LtdFramework contractor
- Turbine CreativeFramework contractor
- jamjar PRFramework contractor
Official documents & specifications (7)
Official links; attachments are not copiedTender pack and attachments
- Bidding documents and specifications This process is being conducted via eTenderWales. Project reference PHW-FTS-59308. ITT reference itt_118266
- Technical specifications This process is being conducted via eTenderWales. Project reference PHW-FTS-59308. ITT reference itt_118266.
Notices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Contract details notice Contract details notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender