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Official procurement procedure

Media Buying Services for Guildhall School

services
Competitive flexible procedure
Advertising campaign services
Published value
£900,000
Submission deadline 22 Sept 2026, 12:00 BST
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: The Mayor and Commonalty and Citizens of the City of London: "Media Buying Services for Guildhall School". Published status: active. Published value: £900,000. 1 published lot. Recorded submission deadline: 22 Sept 2026, 12:00 BST. Published submission portal: cityoflondon.ukp.app.jaggaer.com.
Contracting AuthorityThe Mayor and Commonalty and Citizens of the City of LondonScope & CategoriesSERVICES (1 lot)Submission Window
15d 4h left
22 Sept 2026, 12:00 BST
Submission GatewayLegal Basis & Regime2023/54 · Competitive flexible procedure · Above thresholdEstimated Value (exc. VAT)£900,000
Bidder Intelligence · Authority Profile: The Mayor and Commonalty and Citizens of the City of London
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for The Mayor and Commonalty and Citizens of the City of London. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
7.9%Historical Average
Based on 12 comparable awards
Competition Density
7.3Bids / Report
0% of reports have one bid
Supplier ConcentrationLow Concentration
STONE TICKET LIMITEDTop vendor: 19.2% of attributable value
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 486 active published awards; 29 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Historical Awarded Suppliers With This Authority:
Supplier NameHistoric AwardsAttributable GBP Value
STONE TICKET LIMITED1 win£702,893
PAYE Stonework & Restoration Ltd1 win£509,234
Firebrand Training Limited1 win£500,000
Her Centre Ltd1 win£466,937
Currie & Brown UK Limited1 win£269,200
Procedure terms
Procedure methodCompetitive flexible procedure
Procurement categoryservices
Statusactive
Framework / DPSNot published
CompetitionNot published
Above thresholdYes
Legal basisUKPGA · 2023/54
Tender period startsNot published
Clarification deadline10 Sept 2026, 12:00 BST
Electronic submissionallowed
Submission languagesen
Published27 Aug 2026, 18:13 BST
Last source update27 Aug 2026, 18:13 BST
Recurring procurementYes
ClassificationAdvertising campaign services
Delivery area
OCIDocds-h6vhtk-069670
How to participate
Submission methodNot published
Electronic submissionallowed
Clarification deadline10 Sept 2026, 12:00 BST
Submission languagesen
Expression of interest deadline22 Sept 2026, 12:00 BST
Submission instructions
This tendering exercise is being undertaken using the electronic tendering system ‘City of London Corporation Sourcing & Contracts Portal’ (https://cityoflondon.ukp.app.jaggaer.com/) Suppliers will need to register an interest on the system in order to participate and registration is free. Once registered, Suppliers can access the opportunity by clicking on th following link: https://cityoflondon.ukp.app.jaggaer.com/go/0096284401A044319E51
What is being bought
The City invites Bidders to complete and submit a request to participate in the Procurement for the provision of Media Buying Services for the Guildhall School. Guildhall School is where passion meets purpose. We deliver world-class professional training in music, drama, production and design across our iconic, state-of-the-art facilities in the heart of the City of London. The School is seeking an experienced supplier to provide strategic digital media planning and buying services to support the recruitment of students, programme participants and audiences across the full range of the School’s activities. The successful supplier will be responsible for developing and delivering effective paid media strategies, ensuring that the School’s media budget is used in the most creative, efficient and impactful way possible. This will include strategic planning, media buying, campaign optimisation, performance monitoring and reporting. Suppliers with a strong track record in digital media planning and buying, particularly within the higher education sector, are invited to participate in the Invitation to Participate (ITP) stage of this procurement process. This tendering exercise is being undertaken using the electronic tendering system ‘City of London Corporation Sourcing & Contracts Portal’ (https://cityoflondon.ukp.app.jaggaer.com/) Suppliers will need to register an interest on the system in order to participate and registration is free. The estimated contract value given at sections 31 and 32 is for the full duration of the contract including the maximum possible extensions. The estimated annual contract value is therefore £225,000 exc. VAT)
What changed
From the official release history
  1. Published value updated to £900,000
    27 Aug 2026, 18:13 BST
  2. Status changed to active
    27 Aug 2026, 18:13 BST
  3. Official notice release published
    27 Aug 2026, 18:13 BST
  4. Published value updated to £850,000
    12 May 2026, 10:48 BST
  5. Status changed to planning
    12 May 2026, 10:48 BST
  6. Official notice release published
    12 May 2026, 10:48 BST
  7. Buyer information updated
    12 May 2026, 10:48 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    active
    Renewal
    Published value£900,000
    The source published no individual title or description for this lot.
    Contract period27 Apr 2027, 00:00 BST — 26 Apr 2029, 23:59 BST
    Eligibility
    SME eligible
    VCSE eligible
    Options / renewalThe duration of the Contract is two years, subject to the City’s right, at its sole discretion, to extend the Contract by up to a further two years. The maximum duration of the Contract is therefore four years.
Timeline
  1. Pipeline notice
    12 May 2026, 10:48 BST
  2. Procedure published
    27 Aug 2026, 18:13 BST
  3. engagement
    4 Jun 2026, 23:59 BST · scheduled
    This is a Preliminary Marketing Engagement (PME) exercise for digital paid media agency services for Guildhall School of Music & Drama, a department of the City of London Corporation (“the City”). If you feel that your organisation is able to contribute to this exercise, suppliers shall register free of charge via the https://cityoflondon.ukp.app.jaggaer.com/ portal. Once registered, the supplier can access the questionnaire by clicking on the following link: https://cityoflondon.ukp.app.jaggaer.com/go/77396695019E1B850250 Please note that this is not a call for competition. The following are pertinent to this Preliminary Market Engagement (PME) Questionnaire. Suppliers responding must have; • An understanding of what the City of London Corporation and Guildhall School are aiming to deliver • An experience of working with higher education institutions, arts and cultural organisations, or comparable purpose-driven clients • Capability to comply with the Corporation’s requirements for the provision of digital paid media agency services, including campaign planning, media buying, performance measurement and strategic advisory • An excellent approach to customer service For the avoidance of doubt, this notice is for the purpose of conducting a Preliminary Market Engagement (PME) exercise and will not formally begin the procurement or constitute any commitment by the City of London Corporation to undertake any procurement exercise. Participation in the PME will be at each organisations own cost. No expense in responding to this PME will be reimbursed by the City. The PME will run from 12th May 2026 to 4th June 2026 at midday.
  4. Submission deadline
    22 Sept 2026, 12:00 BST
Commercial outcome and competition
AwardsNo award published
ContractsNo contract published
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

The Mayor and Commonalty and Citizens of the City of London

Contracting authority GB-PPON-PYQD-1693-MYXR
View buyer profile
  • The Mayor and Commonalty and Citizens of the City of London
    buyer

    GB-PPON: PYQD-1693-MYXR
    PO Box 270, City of London, UKI43, EC2P 2EJ, GB
    020 7606 3030
Documents (4)
Official links; attachments are not copied
Related procedures (0)
No data
No related procedures published
Planning and rationale
Planning budgetNot published
No-engagement rationaleNot published
Procedure rationaleNot published