Find a TenderAwarded

Published 28 Nov 2023, 15:43 GMT

Official UK procurement notice

Media Buying Agency · Hybrid Media for Edinburgh Napier University (Nov 2023)

Official notice

Authority: Edinburgh Napier University (Education)

ServicesOpen procedureSME suitable

Sectors: Business Services & Consultancy (79) Delivery: Scotland (UKM75)

Published estimate£3,000,000exc. VAT10.5% above published estimate

Submissions closed 8 Jan 2024awarded 23 Jan 2024

Awarded to Hybrid Media

What is being bought

Published requirement description

Edinburgh Napier University (ENU) is looking to appoint an experienced and sector-leading Media Strategy and Buying Agency to manage and support the advertising and targeting requirements for our wide and varied marketing activities.

CPV: Advertising and marketing services · Advertising campaign services

The lotProcurement structure

single lot · value published

Lot #1The University is looking to develop a long-term partnership with an agency to help…AwardedRenewalPublished value£3,000,000

The University is looking to develop a long-term partnership with an agency to help support the following initiatives:

Manage and support advertising efforts for all brand and student recruitment campaigns throughout the year, including tentpole campaigns, and always-on activities such as paid search.
Manage and support additional campaigns as needed, to aid with recruitment and CPD objectives.
Provide specialist expertise on a range of digital channels and best practice, for example how to navigate advertising with the waning prevalence of cookies. Additional information: Contract value reflects the successful bidder's fees plus the paid-for media.

Delivery: Scotland · Edinburgh Napier University campuses at Sighthill (postcode EH11 4BN); Merchiston (EH10 5DT); and Craiglockhart (EH14 1DJ).

Extensions: The Contract will commence on the 4th of March 2024 for a period of 3 years and expire on the 3rd of March 2027. As provided for in the Invitation to Tender, Edinburgh Napier University reserves the right to extend the Contract for a further 2 years in 1-year increments subject to satisfactory performance and continued University requirements. These shall be activated at the University’s sole discretion. · Two further contract extensions each of 1 year may be activated at the University's sole discretion.Variant bids: allowed

79341400 Advertising campaign services

What it takes to win
i
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more

How bids were scored

Quality: 97%Price: 3%

Published sub-criteria (10)

(Technical) Relevant Experience: 10%
(Technical) Skill Set: 10%
(Strategy) Methodology: 10%
(Strategy) Ability to Achieve Objectives: 10%
(Strategy) Creativity and Innovation: 10%
(Audience) Audience Focus: 10%
(Implementation) Channel Outline: 10%
(Pitch) Team Chemistry: 20%
(Evaluation) Reporting and Measurement: 7%
price: 3%

Published award criteria (10)

(Technical) Relevant Experience: 10%
(Technical) Skill Set: 10%
(Strategy) Methodology: 10%
(Strategy) Ability to Achieve Objectives: 10%
(Strategy) Creativity and Innovation: 10%
(Audience) Audience Focus: 10%
(Implementation) Channel Outline: 10%
(Pitch) Team Chemistry: 20%
(Evaluation) Reporting and Measurement: 7%
Price: 3%

Conditions of participation2

Economic & financial standing
Minimum yearly turnover.
-
Bidders will be required to state the value(s) for the following financial ratio(s): Acid Test Ratio
Net Current Assets
-
It is a requirement of this contract that bidders hold, or can commit to obtain prior to the commencement of any subsequently awarded contract, the types and levels of insurance indicated.
Minimum: Bidders will be required to have a minimum yearly “specific” turnover of 1000000 GBP for the last 3 years in the business area covered by the contract. - The acceptable range for each financial ratio is: Acid Test Ratio: a minimum of 1.0. The ratio will be calculated as follows:…
Technical & professional ability
As detailed in the Single Procurement Document Questions 4C.1.2 to 4C.12.2, bidders must demonstrate their technical and professional ability to provide the services the subject of this contract.
Minimum: Bidders should provide the names and curriculum vitae for each member of the proposed team who will deliver the subject services. - Bidders will be required to confirm their average annual manpower for the last three years.

Staff: Names and qualifications of delivery staff must be submitted

What this means for your bid

Price carries 3 of 100 points: a 10% discount moves about 0.3 points. The method statement decides this lot, not the discount.

Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.

Procedure terms & legal framework

From the official record · publisher note attached

Procedure method: Open procedure
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Competitive procedure
GPA / WTO covered: Yes (GPA)
Recurring procurement: No (one-off requirement)
First published: 28 Nov 2023, 15:43 GMT
Last source update: 20 Feb 2024, 08:42 GMT
Award evaluation window: 8 Jan 2024 – …
Authority reference: MER-ENU-2324-PRF507
FTS notice number: 2024/S 000-005457
Classification (CPV): Advertising and marketing servicesAdvertising campaign services
Delivery area: Scotland (UKM75)
Official registry OCID: ocds-h6vhtk-041d6b Find a Tender

Contract terms

Electronic trading: e-invoicing allowed · electronic ordering · electronic payment

Publisher note: Contract price includes agency fees and pass-through costs of paid media. (SC Ref:756009)

How it was run

Official notice

Run through: Public Contracts Scotland · Who buys & how to bid on PCS

Supplier login requiredLanguage: EN

Access & registration note: Free single registration for Scotland; PCS-Tender (Jaggaer) for full bidding

Submission deadline: 8 Jan 2024, 12:00 GMT
Submission channel: {"electronicSubmission"}
Accepted languages: en
Bid validity: 90 days from the deadline
Bids opened: 8 Jan 2024, 13:00 GMT

Detailed submission instructions & authority contactsFrom official release

www.publictendersscotland.publiccontractsscotland.gov.uk ↗

Timeline

8 Jan 2024 → 20 Feb 2024 · 3 dates

Submission deadline
8 Jan 2024, 12:00 GMT
Bids opened
8 Jan 2024, 13:00 GMT
Notice published
20 Feb 2024, 08:42 GMT

Notice history

1 event · 2 releases on Find a Tender

Status changed to complete
20 Feb 2024, 08:42 GMT

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £3,314,2001 contract exc. VAT

Bids received 87 from SMEs

Contracts signed 1latest 23 Jan 2024

Awarded to	Value	Date	Status
Hybrid MediaSME	£3,314,200 †	—	Awarded

Contracts

Contract 005457-2024-MER-ENU-2324-PRF507-1 · Hybrid MediaSME
Signed
23 Jan 2024
Value
£3,314,200
Status
active

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
8bids · 8 electronic	7	—	—

Contracting authority & participating public bodies

Edinburgh Napier University

Contracting authorityEducationBody governed by public lawEducation SC018373 Sighthill Campus, EDINBURGH, Scotland, EH11 4BNContact name, email, phone Published organisation website ↗

Dispute resolution & review bodies

Edinburgh Sheriff Court and Justice of the Peace CourtMediation bodyReview body EDINBURGHContact email, phone

Bidders & participating suppliers

1 commercial party on the notice

Hybrid MediaAwarded supplier 46-48 Queen Charlotte Street, 46-48 Queen Charlotte Street, Bristol, South West, BS14HXContact email, phone

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.