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Media Buying Agency

Advertising and marketing services
Advertising campaign services
Scotland (UKM75)
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Edinburgh Napier University: "Media Buying Agency". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityEdinburgh Napier UniversityScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Edinburgh Napier University
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Edinburgh Napier University. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Average Price Reduction
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
4.5Bids / Report
50% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 2 active published awards; 2 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Price reduction compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityEdinburgh Napier University
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published20 Feb 2024, 08:42 GMT
Last source update20 Feb 2024, 08:42 GMT
Recurring procurementNot published
ClassificationAdvertising and marketing services, Advertising campaign services
Delivery area
Scotland (UKM75)
OCIDocds-h6vhtk-041d6b
What is being bought
Edinburgh Napier University (ENU) is looking to appoint an experienced and sector-leading Media Strategy and Buying Agency to manage and support the advertising and targeting requirements for our wide and varied marketing activities.
What changed
From the official release history
  1. tender value changed
    20 Feb 2024, 08:42 GMT
  2. Status changed to complete
    20 Feb 2024, 08:42 GMT
  3. Official notice release published
    20 Feb 2024, 08:42 GMT
  4. Submission deadline changed to published date
    20 Feb 2024, 08:42 GMT
  5. Published value updated to £3,000,000
    28 Nov 2023, 15:43 GMT
  6. Status changed to active
    28 Nov 2023, 15:43 GMT
  7. Official notice release published
    28 Nov 2023, 15:43 GMT
  8. Submission deadline changed to 8 Jan 2024, 12:00 GMT
    28 Nov 2023, 15:43 GMT
  9. Buyer information updated
    28 Nov 2023, 15:43 GMT
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    The University is looking to develop a long-term partnership with an agency to help support the following initiatives: 1. Manage and support advertising efforts for all brand and student recruitment campaigns throughout the year, including tentpole campaigns, and always-on activities such as paid search. 2. Manage and support additional campaigns as needed, to aid with recruitment and CPD objectives. 3. Provide specialist expertise on a range of digital channels and best practice, for example how to navigate advertising with the waning prevalence of cookies. Additional information: Contract value reflects the successful bidder's fees plus the paid-for media.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    20 Feb 2024, 08:42 GMT
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 23 Jan 2024, 00:00 GMT · £3,314,200
Commercial outcome and competition
Awards
Hybrid Media
Not published · Not published · active
Contracts
Contract
£3,314,200 · signed 23 Jan 2024, 00:00 GMT · active
Bid statistics
bids: 8 (lot 1)
electronicBids: 8 (lot 1)
foreignBidsFromEU: 0 (lot 1)
foreignBidsFromNonEU: 0 (lot 1)
smeBids: 7 (lot 1)
Buyer and organisations in this procedure

Edinburgh Napier University

Contracting authority GB-FTS-99421
View buyer profile

  • Edinburgh Napier University
    buyer

    SC018373
    Sighthill Campus, EDINBURGH, UKM75, EH11 4BN
    T.Newjem@napier.ac.uk
    +44 1314555326

  • Edinburgh Sheriff Court and Justice of the Peace Court
    mediationBody
    reviewBody

    Sheriff Court House, 27 Chambers Street, EDINBURGH, EH1 1LB
    edinburgh@scotcourts.gov.uk
    +44 1312252525

  • Hybrid Media
    supplier

    46-48 Queen Charlotte Street, 46-48 Queen Charlotte Street, Bristol, UKK11, BS14HX
    bids@hybrid.co
    +44 1172443750
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published