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plannedFind a Tender · planning Update

Marketing Services Framework

Buyer: Sunderland City Council →

BuyerSunderland City Council
Statusplanned
DeadlineNot published
ValueValue not published
Published9 Feb 2026

What is being bought

Sunderland City Council is seeking to establish a framework for Marketing Services. The scope of the framework will include provisions for, and will be utilised by, the Council and its Local Authority trading companies. Under the framework a cost-effective, flexible, high quality and value for money service will be provided that can meet a range of marketing support requirements. In general, marketing services will be reflective of the Council's core requirements, and consideration is being given to including the following Lots: Lot 1 - Strategy and Planning Lot 2 - Design Lot 3 - Photography Lot 4 - Video Lot 5 - Media Buying Lot 6 - Specialist Consultancy Services Lot 7 - Web and Digital

Delivery location

UKC23, GB

Categories

Marketing services 79342000

Lot details

Lot 1

No lot description published.

Statusplanned
Contract periodFrom 1 Aug 2026 to 31 Jul 2030
SME suitabilitySuitable for SMEs

What is included

ItemCategoryQuantity
1Marketing servicesNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Marketing services (79342000); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 794,9503 median · 33 average (1,481 of 4,950 with a bid count)2.9 average (1,656 of 4,950 with named award suppliers)Not published
Same buyer4Not publishedNot publishedNot published
Delivery region: UKC23115 median · 89 average (5 of 11 with a bid count)4.8 average (5 of 11 with named award suppliers)Not published

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementYes
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetValue not published
No-engagement rationaleNot published
Planning documents1
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Documents & submission route

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-0615f9
Latest release ID011208-2026
Latest release timestampMon Feb 09 2026 08:17:48 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statusplanned
Procurement methodNot published
Procurement method detailsCompetitive flexible procedure
Main procurement categoryservices
Above thresholdYes
Legal basis2023/54
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source1
Tender items in source1
Tender documents in source0
Awards in latest release0
Contracts in latest release0
Parties in latest release1

Notice history

DateEventReference
9 Feb 2026planningUpdate011208-2026
3 Feb 2026planning009702-2026

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
{
  "id": "011208-2026",
  "tag": [
    "planningUpdate"
  ],
  "date": "2026-02-09T08:17:48Z",
  "ocid": "ocds-h6vhtk-0615f9",
  "buyer": {
    "id": "GB-PPON-PLVZ-4154-GGRZ",
    "name": "Sunderland City Council"
  },
  "tender": {
    "id": "ocds-h6vhtk-0615f9",
    "lots": [
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        "id": "1",
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        "suitability": {
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        },
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          "startDate": "2026-08-01T00:00:00+01:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKC23",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79342000",
            "scheme": "CPV",
            "description": "Marketing services"
          }
        ]
      }
    ],
    "title": "Marketing Services Framework",
    "status": "planned",
    "amendments": [
      {
        "id": "011208-2026",
        "description": "Due to an administration error, in this pipeline notice (2026/S 000-009702), Sunderland City Council advises that this pipeline notice has now been superseded with an new pipeline notice (2026/S 000-011207) which was published on 9 February 2026."
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "techniques": {
      "hasFrameworkAgreement": true
    },
    "description": "Sunderland City Council is seeking to establish a framework for Marketing Services. The scope of the framework will include provisions for, and will be utilised by, the Council and its Local Authority trading companies.\nUnder the framework a cost-effective, flexible, high quality and value for money service will be provided that can meet a range of marketing support requirements.\nIn general, marketing services will be reflective of the Council's core requirements, and consideration is being given to including the following Lots:\nLot 1 - Strategy and Planning\nLot 2 - Design\nLot 3 - Photography\nLot 4 - Video\nLot 5 - Media Buying\nLot 6 - Specialist Consultancy Services\nLot 7 - Web and Digital",
    "communication": {
      "futureNoticeDate": "2026-03-27T23:59:59Z"
    },
    "aboveThreshold": true,
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Competitive flexible procedure"
  },
  "parties": [
    {
      "id": "GB-PPON-PLVZ-4154-GGRZ",
      "name": "Sunderland City Council",
      "roles": [
        "buyer"
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      "address": {
        "region": "UKC23",
        "country": "GB",
        "locality": "Sunderland",
        "postalCode": "SR1 3AA",
        "countryName": "United Kingdom",
        "streetAddress": "City Hall, Plater Way,"
      },
      "details": {
        "url": "https://www.sunderland.gov.uk",
        "classifications": [
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            "scheme": "UK_CA_TYPE",
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      "identifier": {
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        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "email": "corporate.procurement@sunderland.gov.uk"
      }
    }
  ],
  "language": "en",
  "planning": {
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      {
        "id": "011208-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/011208-2026",
        "format": "text/html",
        "noticeType": "UK1",
        "description": "Pipeline notice on Find a Tender",
        "documentType": "plannedProcurementNotice",
        "datePublished": "2026-02-09T08:17:48Z"
      }
    ]
  },
  "initiationType": "tender"
}
Complete JSON history (2 releases)
9 Feb 2026 · 011208-2026 · planningUpdate
{
  "id": "011208-2026",
  "tag": [
    "planningUpdate"
  ],
  "date": "2026-02-09T08:17:48Z",
  "ocid": "ocds-h6vhtk-0615f9",
  "buyer": {
    "id": "GB-PPON-PLVZ-4154-GGRZ",
    "name": "Sunderland City Council"
  },
  "tender": {
    "id": "ocds-h6vhtk-0615f9",
    "lots": [
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        },
        "contractPeriod": {
          "endDate": "2030-07-31T23:59:59+01:00",
          "startDate": "2026-08-01T00:00:00+01:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKC23",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79342000",
            "scheme": "CPV",
            "description": "Marketing services"
          }
        ]
      }
    ],
    "title": "Marketing Services Framework",
    "status": "planned",
    "amendments": [
      {
        "id": "011208-2026",
        "description": "Due to an administration error, in this pipeline notice (2026/S 000-009702), Sunderland City Council advises that this pipeline notice has now been superseded with an new pipeline notice (2026/S 000-011207) which was published on 9 February 2026."
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "techniques": {
      "hasFrameworkAgreement": true
    },
    "description": "Sunderland City Council is seeking to establish a framework for Marketing Services. The scope of the framework will include provisions for, and will be utilised by, the Council and its Local Authority trading companies.\nUnder the framework a cost-effective, flexible, high quality and value for money service will be provided that can meet a range of marketing support requirements.\nIn general, marketing services will be reflective of the Council's core requirements, and consideration is being given to including the following Lots:\nLot 1 - Strategy and Planning\nLot 2 - Design\nLot 3 - Photography\nLot 4 - Video\nLot 5 - Media Buying\nLot 6 - Specialist Consultancy Services\nLot 7 - Web and Digital",
    "communication": {
      "futureNoticeDate": "2026-03-27T23:59:59Z"
    },
    "aboveThreshold": true,
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Competitive flexible procedure"
  },
  "parties": [
    {
      "id": "GB-PPON-PLVZ-4154-GGRZ",
      "name": "Sunderland City Council",
      "roles": [
        "buyer"
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      "address": {
        "region": "UKC23",
        "country": "GB",
        "locality": "Sunderland",
        "postalCode": "SR1 3AA",
        "countryName": "United Kingdom",
        "streetAddress": "City Hall, Plater Way,"
      },
      "details": {
        "url": "https://www.sunderland.gov.uk",
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          }
        ]
      },
      "identifier": {
        "id": "PLVZ-4154-GGRZ",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "email": "corporate.procurement@sunderland.gov.uk"
      }
    }
  ],
  "language": "en",
  "planning": {
    "documents": [
      {
        "id": "011208-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/011208-2026",
        "format": "text/html",
        "noticeType": "UK1",
        "description": "Pipeline notice on Find a Tender",
        "documentType": "plannedProcurementNotice",
        "datePublished": "2026-02-09T08:17:48Z"
      }
    ]
  },
  "initiationType": "tender"
}
3 Feb 2026 · 009702-2026 · planning
{
  "id": "009702-2026",
  "tag": [
    "planning"
  ],
  "date": "2026-02-03T19:20:04Z",
  "ocid": "ocds-h6vhtk-0615f9",
  "buyer": {
    "id": "GB-PPON-PLVZ-4154-GGRZ",
    "name": "Sunderland City Council"
  },
  "tender": {
    "id": "ocds-h6vhtk-0615f9",
    "lots": [
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        },
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          "startDate": "2026-08-01T00:00:00+01:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UKC23",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79342000",
            "scheme": "CPV",
            "description": "Marketing services"
          }
        ]
      }
    ],
    "title": "Marketing Services Framework",
    "status": "planned",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "techniques": {
      "hasFrameworkAgreement": true
    },
    "description": "Sunderland City Council is seeking to establish a framework for Marketing Services. The scope of the framework will include provisions for, and will be utilised by, the Council and its Local Authority trading companies.   \nUnder the framework a cost-effective, flexible, high quality and value for money service will be provided that can meet a range of marketing support requirements. \nIn general, marketing services will be reflective of the Council's core requirements, and consideration is being given to including the following Lots:   \nLot 1 - Strategy and Planning\nLot 2 - Design\nLot 3 - Photography\nLot 4 - Video\nLot 5 - Media Buying\nLot 6 - Specialist Consultancy Services\nLot 7 - Web and Digital",
    "communication": {
      "futureNoticeDate": "2026-03-27T23:59:59Z"
    },
    "aboveThreshold": true,
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Competitive flexible procedure"
  },
  "parties": [
    {
      "id": "GB-PPON-PLVZ-4154-GGRZ",
      "name": "Sunderland City Council",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKC23",
        "country": "GB",
        "locality": "Sunderland",
        "postalCode": "SR1 3AA",
        "countryName": "United Kingdom",
        "streetAddress": "City Hall, Plater Way,"
      },
      "details": {
        "url": "https://www.sunderland.gov.uk",
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
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      "identifier": {
        "id": "PLVZ-4154-GGRZ",
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  ],
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        "id": "009702-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/009702-2026",
        "format": "text/html",
        "noticeType": "UK1",
        "description": "Pipeline notice on Find a Tender",
        "documentType": "plannedProcurementNotice",
        "datePublished": "2026-02-03T19:20:04Z"
      }
    ]
  },
  "initiationType": "tender"
}