Official UK procurement notice
Marketing Framework · UK public procurement notice
Authority: Waste & Resources Action Programme (Public body)·Consortium: 2 public authorities
What is being bought
Published requirement descriptionThe work sitting underneath the Marketing and Campaigns programme in WRAP is an integral part of our citizen engagement and behaviour change delivery; empowering citizens to take action - creating real, sustainable behaviour change in the communities we work in, with and for. Working with governments, businesses and citizens, we take a holistic approach; gather and consider the evidence, collaborate with all partners in the system and propose circular solutions that work together and across the supply chain to protect and restore our natural world. The objective of this framework is to provide high quality creative and marketing support in these areas to maximise our impact and achieve this vision:
Driving the adoption of the circular living
Increasing producer responsibility for products and packaging
Facilitating collaboration
Influencing policy and regulation
Inspiring more behaviour change
CPV: Marketing services
How this framework works
From the published notice- Type
- Closed framework · open framework scheme (admission reopens)
- Call-offs
- call-offs may be awarded directly or by further competition
- Bids received
- 20 bids received · 13 suppliers appointed
- Framework period
- 8 yrs from 20 Oct 2025
- Scheme runs until
- 24 Oct 2033
Published description of the framework
The objective of this framework is to provide high quality creative and marketing support to maximise our impact and achieve our vision.
We have appointed suppliers with the following specialisms.
Media buying and planning
PR services
Media relations and outreach
Monitoring and evaluation
Digital media and social campaigns
Creative strategy and delivery
Audience insight
Influencer strategy and management
Development of PR events and stunts
Development of education-led campaigns and public engagement initiatives
- Call off From WRAP Creative Services FRA084 (Lot 1-Graphic Design & Artworking): For National Action Plan Documents · Waste & Resources Action Programme · 11 Sept 2026
- Collectors Hub Web Development Support · Waste & Resources Action Programme · 6 Aug 2026
- Citizens Campaigns Influencer · Waste & Resources Action Programme · 23 Jul 2026
- CRW002-005 Be Mighty Out Of Home Recycling Summer Campaign · Waste & Resources Action Programme · 22 Jun 2026
- UK_1177 Global CE Marketing Social Media and Newsletters performance analysis research · British Council · 1 Apr 2026
Notices that name this framework as their framework in the official record. Many call-offs are never published, so this is a floor, not utilisation.
The lotProcurement structure
single lot · value publishedLot #1AwardedPublished value£6,400,000
- Economic & financial standing
Per due diligence checks as part of the supplier questionnaire.
- Technical & professional ability
Detailed in tender documents.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (3)
- Written Proposal: 65%
- Cost / Price: 25%
- Social value: 10%
Published award criteria (3)
- Written Proposal
- Social value
- Cost / Price
- Economic & financial standing
Per due diligence checks as part of the supplier questionnaire.
- Technical & professional ability
Detailed in tender documents.
- Price carries 25 of 100 points: a 10% discount moves about 2.5 points. The method statement decides this lot, not the discount.
- “Marketing Framework” is a framework: the contest is a place on its panel, not a single contract: call-offs may be direct or by further competition.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Open procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Open framework scheme
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 14 Jul 2025, 12:06 BST
- Last source update
- 13 Nov 2025, 11:49 GMT
- Award evaluation window
- Submission end – 6 Oct 2025
- FTS notice number
2025/S 000-039569- Latest notice
- Contract details notice (UK7)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-055e66Find a Tender- Contract terms summary
Standard terms per WRAP's terms and conditions
- Risks
Dates may be subject to change
Spend per year is an estimate only
WRAP cannot guarantee a specific number of call offs/awards of work.
Reasonable small changes to scope may apply
How it was run
Official notice- Appointment period ends
- 15 Aug 2025, 23:45 BST
- Clarification deadline
- 5 Aug 2025, 23:45 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
Timeline
14 Jul 2025 → 13 Nov 2025 · 8 dates- Tender notice published14 Jul 2025, 12:06 BST
- Clarification questions by5 Aug 2025, 23:45 BST
- Admission / appointment period endsperiod end, not a bid countdown15 Aug 2025, 23:45 BST
- Award decision expected by380 days ago6 Oct 2025, 23:59 BST
- Contract starts367 days ago20 Oct 2025, 00:00 BST
- Assessment summaries sent358 days ago29 Oct 2025
- Standstill ends348 days ago7 Nov 2025, 23:59 GMT
- Latest notice published343 days ago13 Nov 2025, 11:49 GMT
Notice history
8 events · 4 releases on Find a Tender · since 14 Jul 2025- Tender notice published14 Jul 2025, 12:06 BSTUK4
- Tender notice published22 Jul 2025, 12:06 BSTUK4
- Deadline moved to 15 Aug 2025, 23:45 BST22 Jul 2025, 12:06 BST+7 days · was 8 Aug 2025, 23:45 BST
- Contract award notice published29 Oct 2025, 15:22 GMTUK6
- Status changed to complete29 Oct 2025, 15:22 GMT
- Buyer details updated29 Oct 2025, 15:22 GMT
- Contract signature expected10 Nov 2025, 23:59 GMTscheduled
- Contract details notice published13 Nov 2025, 11:49 GMTUK7
Routine re-releases (4)
- 2025-07: 1 release · 14 Jul 2025
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| 'Cause Collective, BLURRED LIMITED, ENVIRAL LTD, Golley Slater Group LimitedSME, IF NOT NOW DIGITAL LTD, SPILL THE T MEDIA LTD +7 moreMarketing Services11 Nov 2025 – 23 Oct 2026 · up to 14 Nov 2033Extensions: This is an open framework which will re-open in 2026, 2029, and 2031, with final expiration in Oct/Nov 2033. | £6,400,000 inc. VAT | 17 Sept 2025 | Awarded |
Contracts
Marketing Services · 'Cause Collective, BLURRED LIMITED, ENVIRAL LTD, Golley Slater Group LimitedSME, IF NOT NOW DIGITAL LTD, SPILL THE T MEDIA LTD +7 more
- Signed
- 4 Nov 2025
- Value
- £6,400,000 inc. VAT
- Period
- 11 Nov 2025 – 23 Oct 2026 · up to 24 Oct 2033 with extensions
- Status
- active
- Extensions
- Open Framework which will reopen in 2026, 2029, 2031 and finally expire in 2033.
Bid statistics published by the authority
| Bids | SME | VCSE | Valid bid range |
|---|---|---|---|
| 20final-stage tenders | 20 | 0 | — |
Who bid
- did not winAMONG EQUALS LTDSME · Greater London
- did not winBARLEY COMMUNICATIONS LIMITEDSME · Greater London
- wonBlurred Limited · Greater London
- wonCause Collective · Wales (Cymru)
- did not winCutting Edge Marketing Ltd · South West England
- wonENVIRAL LTD · Greater London
- wonGOLLEY SLATER GROUP LIMITEDSME · Wales (Cymru)
- did not winHitch Marketing LimitedSME · North West England
- wonIf Not Now Digital · South West England
- did not winKIBBO KIFT AGENCY LTDSME · West Midlands
- wonSpill The T Media Ltd · South East England
- wonSTRANGER LTD · South West England
- wonSWYPE CREATIVE LTD · Yorkshire and the Humber
- did not winHOPSCOTCH CONSULTING LIMITED · Greater London
- did not winPROCTOR AND STEVENSON LIMITEDSME · South West England
- did not winFORSTER LAMOND LIMITED · Greater London
- did not winDANTE MEDIA OÜ
- did not winEMPOWER AGENCY LTD · South East England
- did not winFIELDCRAFT STUDIOS LTDSME · South East England
- did not winDTW COMMUNICATIONS & MARKETING LIMITEDSME · North East England
Bidders as named on the Procurement Act 2023 award notice. “Won” means the bidder holds an award on this notice.
Contracting authority & participating public bodies
2 public bodies on the noticeConsortium members and other public bodies
- Waste & Resources Action ProgrammeContracting authorityPublic authority - sub-central government
Framework contractors & participating bidders
20 commercial parties on the notice · 13 awarded- 'Cause CollectiveFramework contractor
- AMONG EQUALS LTDFramework contractor
- BARLEY COMMUNICATIONS LIMITEDFramework contractor
- BLURRED LIMITEDFramework contractor
- CUTTING EDGE MARKETING LIMITEDFramework contractor
- DANTE MEDIA OÜBidder / tenderer
- DTW COMMUNICATIONS & MARKETING LIMITEDBidder / tenderer
- EMPOWER AGENCY LTDBidder / tenderer
- ENVIRAL LTDFramework contractor
- FIELDCRAFT STUDIOS LTDBidder / tenderer
Show 10 more suppliers
- FORSTER LAMOND LIMITEDBidder / tenderer
- GOLLEY SLATER GROUP LIMITEDFramework contractor
- HITCH MARKETING LIMITEDFramework contractor
- HOPSCOTCH CONSULTING LIMITEDBidder / tenderer
- IF NOT NOW DIGITAL LTDFramework contractor
- KIBBO KIFT AGENCY LTDFramework contractor
- PROCTOR AND STEVENSON LIMITEDBidder / tenderer
- SPILL THE T MEDIA LTDFramework contractor
- STRANGER LTDFramework contractor
- SWYPE CREATIVE LTDFramework contractor
Official documents & specifications (4)
Official links; attachments are not copiedNotices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Tender notice Tender notice on Find a Tender