← Back to search results

plannedFind a Tender · planning

Marketing Creative Services - Domestic & International

Buyer: Department for Business & Trade →

BuyerDepartment for Business & Trade
Statusplanned
DeadlineNot published
Value£10,000,000
Published9 Jul 2026

What is being bought

This procurement will provide domestic and international marketing creative services to support DBT’s strategic communications objectives and ministerial priorities. The contract will enable the delivery of Cabinet Office-approved campaigns, including SME support, Industrial Strategy, employment rights changes, and trade and investment promotion, ensuring key messages reach target audiences and drive long-term behavioural change. The service will provide the flexibility to adapt campaigns as priorities evolve. Please note that value stated within this notice is indicative, and the Authority makes no commitment to this value accounting for actual spend on a future opportunity.

Categories

Advertising campaign services 79341400

Lot details

Lot 1

No lot description published.

Statusplanned
Contract periodFrom 1 Apr 2027 to 1 Apr 2029
SME suitabilitySuitable for SMEs

What is included

ItemCategoryQuantity
1Advertising campaign servicesNot published

Comparable-procurement analytics

Benchmarked against retained Find a Tender procedures with CPV division 79. The category anchor is Advertising campaign services (79341400); this is a deliberately broad market comparator. The comparison is shown at several levels rather than pretending one company or region is always the best benchmark.

Comparison setProceduresReported bids per procedureNamed award suppliersPrice evidence
Market: CPV division 7913,7404 median · 30.9 average (5,804 of 13,740 with a bid count)3.2 average (6,508 of 13,740 with named award suppliers)1 comparable price pairs
Same buyer4Not publishedNot publishedNot published
Similar published value (0.5×–2×)5463 median · 12 average (4 of 546 with a bid count)1.8 average (4 of 546 with named award suppliers)1 comparable price pairs

“Reported bids” is an official aggregate, sometimes reported per lot; it is the closest available competition measure. “Named award suppliers” are winners, not all applicants.

Price-outcome signal

Not enough comparable procedures currently publish both a GBP tender value and a usable lowest-valid-bid value to calculate a responsible price-reduction benchmark. Tenderline deliberately does not infer a saving from named award suppliers or from missing award values.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementYes
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetValue not published
No-engagement rationaleNot published
Planning documents1
Planning milestones0

No planning milestones published.

Related procurements

RelationshipRelated procurement
frameworkocds-h6vhtk-0502d0

Documents & submission route

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-06c786
Latest release ID064715-2026
Latest release timestampThu Jul 09 2026 12:36:44 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLNot published
Tender statusplanned
Procurement methodselective
Procurement method detailsAward under framework
Main procurement categoryservices
Above thresholdYes
Legal basis2023/54
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender value£10,000,000
Tender lots in source1
Tender items in source1
Tender documents in source0
Awards in latest release0
Contracts in latest release0
Parties in latest release1

Notice history

DateEventReference
9 Jul 2026planning064715-2026

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
{
  "id": "064715-2026",
  "tag": [
    "planning"
  ],
  "date": "2026-07-09T13:36:44+01:00",
  "ocid": "ocds-h6vhtk-06c786",
  "buyer": {
    "id": "GB-PPON-PZZJ-6312-QTTD",
    "name": "Department for Business & Trade"
  },
  "tender": {
    "id": "ocds-h6vhtk-06c786",
    "lots": [
      {
        "id": "1",
        "status": "planned",
        "hasRenewal": true,
        "description": null,
        "suitability": {
          "sme": true
        },
        "contractPeriod": {
          "endDate": "2029-04-01T23:59:59+01:00",
          "startDate": "2027-04-01T00:00:00+01:00",
          "maxExtentDate": "2031-04-01T23:59:59+01:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "additionalClassifications": [
          {
            "id": "79341400",
            "scheme": "CPV",
            "description": "Advertising campaign services"
          }
        ]
      }
    ],
    "title": "Marketing Creative Services - Domestic & International",
    "value": {
      "amount": 10000000,
      "currency": "GBP",
      "amountGross": 12000000
    },
    "status": "planned",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "competitive": true,
    "description": "This procurement will provide domestic and international marketing creative services to support DBT’s strategic communications objectives and ministerial priorities. The contract will enable the delivery of Cabinet Office-approved campaigns, including SME support, Industrial Strategy, employment rights changes, and trade and investment promotion, ensuring key messages reach target audiences and drive long-term behavioural change. The service will provide the flexibility to adapt campaigns as priorities evolve.\nPlease note that value stated within this notice is indicative, and the Authority makes no commitment to this value accounting for actual spend on a future opportunity.",
    "aboveThreshold": true,
    "procurementMethod": "selective",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award under framework"
  },
  "buyerID": [],
  "parties": [
    {
      "id": "GB-PPON-PZZJ-6312-QTTD",
      "name": "Department for Business & Trade",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKI32",
        "country": "GB",
        "locality": "London",
        "postalCode": "SW1A 2DY",
        "countryName": "United Kingdom",
        "streetAddress": "Old Admiralty Building"
      },
      "details": {
        "classifications": [
          {
            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - central government"
          }
        ]
      },
      "identifier": {
        "id": "PZZJ-6312-QTTD",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "email": "CommercialMarEvents@businessandtrade.gov.uk"
      }
    }
  ],
  "language": "en",
  "planning": {
    "documents": [
      {
        "id": "064715-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/064715-2026",
        "format": "text/html",
        "noticeType": "UK1",
        "description": "Pipeline notice on Find a Tender",
        "documentType": "plannedProcurementNotice",
        "datePublished": "2026-07-09T13:36:44+01:00"
      }
    ]
  },
  "initiationType": "tender",
  "relatedProcesses": [
    {
      "id": "framework",
      "uri": "https://www.find-tender.service.gov.uk/api/1.0/ocdsReleasePackages/ocds-h6vhtk-0502d0",
      "scheme": "ocid",
      "identifier": "ocds-h6vhtk-0502d0",
      "relationship": [
        "framework"
      ]
    }
  ]
}
Complete JSON history (1 releases)
9 Jul 2026 · 064715-2026 · planning
{
  "id": "064715-2026",
  "tag": [
    "planning"
  ],
  "date": "2026-07-09T13:36:44+01:00",
  "ocid": "ocds-h6vhtk-06c786",
  "buyer": {
    "id": "GB-PPON-PZZJ-6312-QTTD",
    "name": "Department for Business & Trade"
  },
  "tender": {
    "id": "ocds-h6vhtk-06c786",
    "lots": [
      {
        "id": "1",
        "status": "planned",
        "hasRenewal": true,
        "description": null,
        "suitability": {
          "sme": true
        },
        "contractPeriod": {
          "endDate": "2029-04-01T23:59:59+01:00",
          "startDate": "2027-04-01T00:00:00+01:00",
          "maxExtentDate": "2031-04-01T23:59:59+01:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "additionalClassifications": [
          {
            "id": "79341400",
            "scheme": "CPV",
            "description": "Advertising campaign services"
          }
        ]
      }
    ],
    "title": "Marketing Creative Services - Domestic & International",
    "value": {
      "amount": 10000000,
      "currency": "GBP",
      "amountGross": 12000000
    },
    "status": "planned",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "competitive": true,
    "description": "This procurement will provide domestic and international marketing creative services to support DBT’s strategic communications objectives and ministerial priorities. The contract will enable the delivery of Cabinet Office-approved campaigns, including SME support, Industrial Strategy, employment rights changes, and trade and investment promotion, ensuring key messages reach target audiences and drive long-term behavioural change. The service will provide the flexibility to adapt campaigns as priorities evolve.\nPlease note that value stated within this notice is indicative, and the Authority makes no commitment to this value accounting for actual spend on a future opportunity.",
    "aboveThreshold": true,
    "procurementMethod": "selective",
    "mainProcurementCategory": "services",
    "procurementMethodDetails": "Award under framework"
  },
  "buyerID": [],
  "parties": [
    {
      "id": "GB-PPON-PZZJ-6312-QTTD",
      "name": "Department for Business & Trade",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKI32",
        "country": "GB",
        "locality": "London",
        "postalCode": "SW1A 2DY",
        "countryName": "United Kingdom",
        "streetAddress": "Old Admiralty Building"
      },
      "details": {
        "classifications": [
          {
            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - central government"
          }
        ]
      },
      "identifier": {
        "id": "PZZJ-6312-QTTD",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "email": "CommercialMarEvents@businessandtrade.gov.uk"
      }
    }
  ],
  "language": "en",
  "planning": {
    "documents": [
      {
        "id": "064715-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/064715-2026",
        "format": "text/html",
        "noticeType": "UK1",
        "description": "Pipeline notice on Find a Tender",
        "documentType": "plannedProcurementNotice",
        "datePublished": "2026-07-09T13:36:44+01:00"
      }
    ]
  },
  "initiationType": "tender",
  "relatedProcesses": [
    {
      "id": "framework",
      "uri": "https://www.find-tender.service.gov.uk/api/1.0/ocdsReleasePackages/ocds-h6vhtk-0502d0",
      "scheme": "ocid",
      "identifier": "ocds-h6vhtk-0502d0",
      "relationship": [
        "framework"
      ]
    }
  ]
}