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Published 20 Sept 2024, 13:23 BST

Official UK procurement notice

Marketing & Branding Research

Official notice

Authority: Rail Delivery Group (Public body)

ServicesNegotiated procedure with prior call for competition
Sectors: Research & Development (R&D) (73)Business Services & Consultancy (79) Delivery: UK
Budget not disclosedValue not published
Submissions closed 4 Oct 2024

What is being bought

Published requirement description

The Rail Delivery Group (RDG) is seeking a supplier to manage a comprehensive consumer research programme for our national marketing and Railcard campaigns. RDG oversees the promotion of the UK rail industry, including the “Nothing Beats Being There” (NBBT) national marketing campaign and a range of Railcard products offering discounted fares.

The research will evaluate the performance of these campaigns, track brand awareness, and provide actionable insights for ongoing and future strategies. The successful supplier will deliver continuous data collection, pre- and post-campaign analysis, and creative testing, with results reported on a periodic and quarterly basis. Collaboration with other RDG marketing partners is essential to ensure an integrated approach to performance measurement and optimisation.

Interested parties are invited to participate in the tender process through RDG’s eProcurement system, where they can access the full tender documentation and submit their proposals. For more details and to respond to this notice, please visit the link below:

raildeliverygroup.tlb.app.jaggaer.com ↗

Once registered to the above platform, please search for - Marketing & Branding Research RFI and complete

CPV: Market and economic research; polling and statistics · Market research services · Marketing services · Research services

The lotProcurement structure

single lot · no lot value published
Lot #1RDG is seeking a supplier to deliver a comprehensive consumer research programme to…Renewal

RDG is seeking a supplier to deliver a comprehensive consumer research programme to evaluate the performance of national marketing campaigns, Railcard promotions, and the National Rail brand. The research will focus on tracking and measuring key metrics related to awareness, campaign impact, and creative effectiveness across a variety of platforms and formats.

Indication of Needs and Requirements:

  1. Continuous Campaign Tracking
  2. Railcard Campaign Evaluation
  3. Creative Pre-Testing and Post-Campaign Analysis
  4. Brand and Product Tracking
  5. Data Collection and Reporting:
  6. Collaboration and Flexibility:
Delivery: UK
Extensions: The option to extend will be for up to a further 2 years as increments of no less than 12 monthsSecond stage: up to 5 candidates invited to tenderVariant bids: allowed
73110000 Research services79300000 Market and economic research; polling and statistics79310000 Market research services79342000 Marketing services

What it takes to win
i

How this buyer will score bids.

The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).

Evaluation split and conditions of participation as published; the tender pack may add more
Legal form for consortia
Please refer to the tender documents for more information
Staff
Names and qualifications of delivery staff must be submitted
Shortlisting
Please refer to the tender documents for more information
Successive reduction
Candidates will be reduced successively across stages

Procedure terms & legal framework

From the official record
Procedure method
Negotiated procedure with prior call for competition
Legal basis
CELEX · 32014L0025 Utilities Contracts Regulations 2016 (Directive 2014/25/EU)
Procurement category
Services
Notice status
Closed
Procurement threshold
Unspecified in notice
Regulatory regime
Standard
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
No (one-off requirement)
First published
20 Sept 2024, 13:23 BST
Last source update
20 Sept 2024, 13:23 BST
FTS notice number
2024/S 000-030188
Classification (CPV)
Market and economic research; polling and statisticsMarket research servicesMarketing servicesResearch services
Delivery area
UK
Official registry OCID
ocds-h6vhtk-049ca0 Find a Tender
Contract terms summary

Please refer to the tender documents for more information

Contract terms
Electronic trading
e-invoicing allowed · electronic ordering · electronic payment
Performance terms

Please refer to the tender documents for more information

How it was run

Official notice
Run through: Jaggaer · Who buys & how to bid on JAGGAER
Supplier login requiredLanguage: EN
Access & registration note: Free; latest Chrome/Edge/Firefox only — corporate browsers fail
Submission deadline
4 Oct 2024, 17:00 BST
Submission channel
{"electronicSubmission","written"}
Accepted languages
en
Participation fee
document
Bid validity
360 days from the deadline
Detailed submission instructions & authority contactsFrom official release

raildeliverygroup.tlb.app.jaggaer.com ↗

Timeline

20 Sept 2024 → 29 Oct 2024 · 3 dates
  1. Notice published
    20 Sept 2024, 13:23 BST
  2. Submission deadline
    4 Oct 2024, 17:00 BST
  3. Invitations to tender expected
    29 Oct 2024

Contracting authority & participating public bodies

Rail Delivery Group

Contracting authorityPublic bodyRailway services First Floor, North, 1 Puddle Dock, London, UK, EC4V 3DSContact name, email Published organisation website ↗

Official documents & specifications (2)

Official links; attachments are not copied

Tender pack and attachments

  • Economic and financial selection criteriatenderEconomic and financial selection criteria
  • Technical selection criteriatenderTechnical selection criteria