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active
Official procurement procedure

Marketing & Branding Research

Market and economic research; polling and statistics
Market research services
Marketing services
+1 more
UK
Published value
Not published
Submission deadline 4 Oct 2024, 17:00 BST
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Rail Delivery Group: "Marketing & Branding Research". Published status: active. Published value: Value not published. 1 published lot. Recorded submission deadline: 4 Oct 2024, 17:00 BST. See the official notice for participation instructions.
Contracting AuthorityRail Delivery GroupScope & CategoriesNot publishedSubmission Window
Closed
4 Oct 2024, 17:00 BST
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Rail Delivery Group
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Rail Delivery Group. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
Not availableNo published reports
Bid counts are not published for this buyer
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 0 active published awards; 0 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityRail Delivery Group
Procedure methodNot published
Procurement categoryNot published
Statusactive
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published20 Sept 2024, 13:23 BST
Last source update20 Sept 2024, 13:23 BST
Recurring procurementNo
ClassificationMarket and economic research; polling and statistics, Market research services, Marketing services, Research services
Delivery area
UK
OCIDocds-h6vhtk-049ca0
What is being bought
The Rail Delivery Group (RDG) is seeking a supplier to manage a comprehensive consumer research programme for our national marketing and Railcard campaigns. RDG oversees the promotion of the UK rail industry, including the “Nothing Beats Being There” (NBBT) national marketing campaign and a range of Railcard products offering discounted fares. The research will evaluate the performance of these campaigns, track brand awareness, and provide actionable insights for ongoing and future strategies. The successful supplier will deliver continuous data collection, pre- and post-campaign analysis, and creative testing, with results reported on a periodic and quarterly basis. Collaboration with other RDG marketing partners is essential to ensure an integrated approach to performance measurement and optimisation. Interested parties are invited to participate in the tender process through RDG’s eProcurement system, where they can access the full tender documentation and submit their proposals. For more details and to respond to this notice, please visit the link below: https://raildeliverygroup.tlb.app.jaggaer.com/ Once registered to the above platform, please search for - Marketing & Branding Research RFI and complete
What changed
From the official release history
  1. Status changed to active
    20 Sept 2024, 13:23 BST
  2. Official notice release published
    20 Sept 2024, 13:23 BST
  3. Submission deadline changed to 4 Oct 2024, 17:00 BST
    20 Sept 2024, 13:23 BST
  4. Buyer information updated
    20 Sept 2024, 13:23 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    active
    Published valueNot published
    RDG is seeking a supplier to deliver a comprehensive consumer research programme to evaluate the performance of national marketing campaigns, Railcard promotions, and the National Rail brand. The research will focus on tracking and measuring key metrics related to awareness, campaign impact, and creative effectiveness across a variety of platforms and formats. Indication of Needs and Requirements: 1. Continuous Campaign Tracking 2. Railcard Campaign Evaluation 3. Creative Pre-Testing and Post-Campaign Analysis 4. Brand and Product Tracking 5. Data Collection and Reporting: 6. Collaboration and Flexibility:
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    20 Sept 2024, 13:23 BST
  2. Submission deadline
    4 Oct 2024, 17:00 BST
Commercial outcome and competition
AwardsNo award published
ContractsNo contract published
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

Rail Delivery Group

Contracting authority GB-FTS-123906
View buyer profile
Documents (2)
Official links; attachments are not copied

  • economicSelectionCriteria

    tender
    economicSelectionCriteria

  • technicalSelectionCriteria

    tender
    technicalSelectionCriteria
Related procedures (0)
No data
No related procedures published