Official UK procurement notice
Marketing and Advertising Framework
Authority: Hampshire County Council (Local council)·Consortium: 2 public authorities
What is being bought3 lots · detail below
Published requirement descriptionLot 1: Marketing Organisation to assist with developing marketing campaigns
Lot 2: Marketing Organisation to assist with the purchasing of media
Lot 3: Media Owners to assist with the purchasing of media direct
CPV: Advertising and marketing services · Advertising campaign services · Advertising services · Marketing services
How this framework works
From the published notice- Bids received
- 13 bids on the busiest of 2 lots · 2 suppliers appointed
Lots and requirements (3)Procurement structure
3 lots · all with a published value · evaluation weights differ by lotLot #1Marketing ServicesAwardedPublished value£1,457,500
The authority has appointed a Marketing Organisation who will provide a full range of marketing services. These will include campaign strategy, graphic design, and video/audio recording/photography.
Lot #2Media Buying Services - Media AgencyAwardedPublished value£2,303,500
The Authority has appointed one media buying agency to the Marketing and Advertising Framework who will provide media buying services. Media may include advertising space, partnerships, events, and sponsorship regionally and nationally across off and online channels.
Lot #3Media Buying Services - Media OwnersCancelledPublished value£2,000,000
The Authority was looking to appoint an unlimited number of media owners who meet the criteria to the Marketing and Advertising Framework who will provide media services. Media may include advertising space, partnerships, events, and sponsorship regionally and nationally across off and online channels. Additional information: Hampshire County Council declined to make an award to this lot.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Lots publish different evaluation splits; there is no single procedure weighting.
| Lot | Quality | Price | Split |
|---|---|---|---|
| 1 · Marketing Services | 75% | 25% | |
| 2 · Media Buying Services - Media Agency | 70% | 30% |
- Price carries 25–30 points depending on the lot. Read the split per lot below.
- “Marketing and Advertising Framework” is a framework: the contest is a place on its panel, not a single contract.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Framework agreement
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- No (one-off requirement)
- First published
- 1 Dec 2021, 11:19 GMT
- Last source update
- 16 May 2022, 15:59 BST
- Award evaluation window
- 10 Jan 2022 – …
- Authority reference
CO15005- FTS notice number
2022/S 000-012668- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-02fbceFind a Tender
Publisher note: Further information pertaining to this Framework can be found within the Invitation to Tender documentation along with service specifications, correspondence routes to raise any questions and instructions for tendering with Hampshire County Council. Hampshire County Council would draw to the Tenderer's attention that although the values of the Framework are assigned within this Contract Notice, they will remain indicative and may alter throughout the lifetime of the Framework. Further information is detailed within Section 6 of the Invitation to Tender documentation. Maximum number of suppliers per lot Lot 1: 3 suppliers Lot 2: 1 supplier Lot 3: Unlimited Other Local Authorities who are able to use the Framework are listed below: Winchester City Council New Forest District Council Southampton City Council
How it was run
Official notice- Appointment period ends
- 10 Jan 2022, 14:00 GMT
- Submission channel
- {"electronicSubmission"}
- Accepted languages
- en
- Bid validity
- 120 days from the deadline
- Bids opened
- 10 Jan 2022, 14:01 GMT
Timeline
10 Jan 2022 → 16 May 2022 · 3 dates- Admission / appointment period endsperiod end, not a bid countdown10 Jan 2022, 14:00 GMT
- Bids opened10 Jan 2022, 14:01 GMT
- Notice published16 May 2022, 15:59 BST
Notice history
2 events · 2 releases on Find a Tender · since 16 May 2022- Status changed to complete16 May 2022, 15:59 BST
- Buyer details updated16 May 2022, 15:59 BST
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast2 suppliers are admitted to this framework without individual award values or dates, see the supplier list below.
Contracts
Media Buying Services - Media Agency
- Signed
- 9 May 2022
- Value
- £2,303,500
- Status
- active
Marketing Services
- Signed
- 6 May 2022
- Value
- £1,457,500
- Status
- active
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| 1 · Marketing Services | 13bids | — | — | — |
| 2 · Media Buying Services - Media Agency | 6bids | — | — | — |
Contracting authority & participating public bodies
2 public bodies on the noticeDispute resolution & review bodies
- High Court of England and WalesReview body
Framework contractors & participating bidders
2 commercial parties on the notice- McConnells Midlands LimitedFramework contractor
- RH Advertising LimitedFramework contractor
Official documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
- Economic and financial selection criteria
- Technical selection criteria