Official UK procurement notice
IWM/2526/GOV/3494: AV Media Design Framework for IWM
Authority: Imperial War Museum (Central government)
What is being bought3 lots · detail below
Published requirement descriptionThis contract covers the setting up of an AV software design framework service across all five public branches of IWM:
•IWM London, Lambeth
•Churchill War Rooms, Westminster
•HMS Belfast, moored in the Pool of London
•IWM Duxford, Cambridgeshire
•IWM North, Salford Quays, Manchester
This framework is split into three specific Lots which define the distinct types of AV Media design works required by IWM:
•Lot 1 - Sound Design
•Lot 2 - Film & Animation
•Lot 3 - Interactives
Potential Providers are entitled to submit a bid for any of the Lots on an individual basis, any multiple of Lots, or for all three Lots.
- How the procedure runs: Stage One: PSQ Stage Two: Tender Stage Three: Interview
CPV: Advertising, propaganda and information film and video-tape production · Content management software development services · Custom software development services · Entertainment film and video-tape production · Entertainment film production · Film · Museum-exhibition services · Music or sound editing software package
How this framework works
From the published notice- Type
- Closed framework
- Call-offs
- call-offs may be awarded directly or by further competition
- Bids received
- 4 bids on the busiest of 3 lots · 9 suppliers appointed
- Framework period
- 3 yrs · up to 4 yrs from 1 Jul 2026
Published description of the framework
Rates of pay are to be submitted as part of a complete tender response. These will be used to calculate project prices.
Lots and requirements (3)Procurement structure
3 lots · all with a published value · same evaluation weights on every lotLot #1SOUND DESIGNAwardedRenewalPublished value£75,000
The Contractor shall provide sound design services for IWM’s branches in London, Cambridge and Manchester. Services will include the design, development, production and delivery of soundscapes and audio tracks for gallery spaces and in‑gallery film presentations.
Lot #2FILM AND ANIMATIONAwardedRenewalPublished value£180,000
The Contractor shall provide film, video, animation and motion graphics content for IWM’s temporary and permanent gallery spaces.
Lot #3INTERACTIVE DESIGNAwardedRenewalPublished value£150,000
The Contractor(s) shall develop digital interactive experiences for IWM’s temporary exhibitions and permanent galleries, including touchscreens, projection interactives, sensor based experiences and hybrid digital physical interactives.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (5)
- Approach to Project Management: 20%
- Project Examples: 20%
- Interview: 20%
- Cost: 30%
- Social Value: 10%
Published award criteria (5)
- Cost
- Approach to Project Management
- Project Examples
- Social Value
- Interview
- Price carries 30 of 100 points: a 10% discount moves about 3 points. The method statement decides this lot, not the discount.
- “IWM/2526/GOV/3494: AV Media Design Framework for IWM” is a framework: the contest is a place on its panel, not a single contract: call-offs may be direct or by further competition.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Competitive flexible procedure
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Above threshold (FTS publication)
- Regulatory regime
- Standard
- Commercial structure
- Framework agreement
- Who may use this agreement
- Not stated in the notice; call-off rights may be limited to the establishing authority
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 2 Feb 2026, 16:05 GMT
- Last source update
- 20 Jul 2026, 15:23 BST
- Award evaluation window
- Submission end – 5 Jun 2026
- Authority reference
Gov3494- FTS notice number
2026/S 000-009125- Latest notice
- Contract award notice (UK6)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-061497Find a Tender
- How it runs
Stage One: PSQ
Stage Two: Tender
Stage Three: Interview
How it was run
Official notice- Requests to participate (first stage)
- 6 Mar 2026, 12:00 GMT
- Appointment period ends
- 6 Mar 2026, 12:00 GMT
- Clarification deadline
- 4 Mar 2026, 12:00 GMT
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
- Accepted languages
- en
Timeline
2 Feb 2026 → 29 Jul 2026 · 8 dates- Tender notice published260 days ago2 Feb 2026, 16:05 GMT
- Clarification questions by231 days ago4 Mar 2026, 12:00 GMT
- Admission / appointment period ends229 days ago · period end, not a bid countdown6 Mar 2026, 12:00 GMT
- Award decision expected by137 days ago5 Jun 2026, 23:59 BST
- Contract starts112 days ago1 Jul 2026, 00:00 BST
- Assessment summaries sent111 days ago2 Jul 2026, 00:00 BST
- Latest notice published93 days ago20 Jul 2026, 15:23 BST
- Standstill ends83 days ago29 Jul 2026, 23:59 BST
Notice history
4 events · 2 releases on Find a Tender · since 2 Feb 2026- Tender notice published2 Feb 2026, 16:05 GMTUK4
- Contract award notice published20 Jul 2026, 15:23 BSTUK6
- Status changed to complete20 Jul 2026, 15:23 BST
- Contract signature expected30 Jul 2026, 23:59 BSTscheduled
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Lot 1 · SOUND DESIGN1 award | |||
| Call & Response Studios ltd, Coda to CodaSME, Dot Crew Digital LtdSME31 Jul 2026 – 30 Jul 2029 · up to 30 Jul 2030Extensions: An extension will be offered at the discretion of the Client. | £75,000 | 2 Jul 2026 | Awarded |
| Lot 2 · FILM AND ANIMATION1 award | |||
| KilogrammeSME, Pushed LtdSME, Soup Co LLPSME31 Jul 2026 – 30 Jul 2029 · up to 30 Jul 2030Extensions: An extension will be offered at the Client's discretion. | £180,000 | 2 Jul 2026standstill to 29 Jul 2026 | Standstill |
| Lot 3 · INTERACTIVE DESIGN1 award | |||
| Clay Interactive LimitedSME, Playerthree LimitedSME, YesThing LimitedSME31 Jul 2026 – 30 Jul 2029 · up to 30 Jul 2030Extensions: An extension will be offered at the Client's discretion. | £150,000 | 2 Jul 2026standstill to 29 Jul 2026 | Standstill |
Bid statistics published by the authority
| Lot | Bids | SME | VCSE | Valid bid range |
|---|---|---|---|---|
| 1 · SOUND DESIGN | 4final-stage tenders · 5 at stage one | 4 | 0 | — |
| 2 · FILM AND ANIMATION | 4final-stage tenders · 17 at stage one | 4 | 0 | — |
| 3 · INTERACTIVE DESIGN | 4final-stage tenders · 14 at stage one | 4 | 0 | — |
Contracting authority & participating public bodies
Framework contractors & participating bidders
9 commercial parties on the notice- Call & Response Studio LtdFramework contractor
- Clay Interactive LimitedFramework contractor
- Coda To Coda LtdFramework contractor
- Dot Crew Digital LtdFramework contractor
- Kilogramme LimitedFramework contractor
- Playerthree LimitedFramework contractor
- Pushed LtdFramework contractor
- Soup Co LLPFramework contractor
- YesThing LimitedFramework contractor
Official documents & specifications (4)
Official links; attachments are not copiedNotices published for this procedure
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Contract award notice Contract award notice on Find a Tender
- Tender notice Tender notice on Find a Tender