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Official procurement procedure

ID 4466524 - DfE - Invest NI Brand Design and Media Services

Advertising and marketing services
Advertising campaign services
Advertising management services
+1 more
Published value
Not published
Submission deadline Not published
Lots published2
Procurement Intelligence
Published evidence · v1
Suitable for SMEs
Prepared 7 Sept 2026, 21:19 BST
A pre-calculated analytical view of official UK procurement facts, competition benchmarks and decision timelines.
Bid readiness
Review notice
Submission deadline not published
Check official notice for submission route
Scope structure
2lots
2 lots · 2 published items
1 published CPV family
Decision Velocity
~64 days
Typical sector award window after deadline
Sector median: 64 days
Contract lifecycle
Not published
No future linked contract end in retained records
No published extension signal
Pricing & Budget Savings
£12,000,000
Contract/award value: £12,000,000
1 award supplier linked
Bidding Competition
4 bids
1 SME bid · 4 electronic
No bid spread metrics published
Sector Market Benchmark (CPV 79)
Based on 13,031 published procedures
Median Winning Discount
9.17%
Award reduction below published budget
Typical Bids Received
4 bidders
Median competitive participation in sector
Typical Evaluation Window
64 days
Median time between deadline and award
Top Contenders in this Sector (CPV 79)
Active commercial suppliers winning public contracts in this field
SupplierAwards won in sectorTotal awarded valueAvg. winning discount
KPMG LLPCRN: OC301540
49 contracts£157,191,280,561-9.7% below budget
36 contracts£78,121,082,603-6.3% below budget
36 contracts£57,303,208,486At ceiling / not disclosed
34 contracts£13,244,279,400At ceiling / not disclosed
DELOITTE LLPCRN: OC303675
30 contracts£104,328,670,062-37% below budget
Ernst & Young LLPCRN: OC300001
28 contracts£54,840,655,892At ceiling / not disclosed
28 contracts£5,576,393At ceiling / not disclosed
27 contracts£304,062,138At ceiling / not disclosed
27 contracts£3,662,531At ceiling / not disclosed
25 contracts£22,142,230At ceiling / not disclosed
Evidence coverage
8/12 core inputs published
Standard procedure facts
Comparable published opportunities
Historic records ranked from matching published evidence. They are research comparables, not expected competitors or a price forecast.
Published procedurePublished valueMatching evidence
Mechanical & Electrical Framework - NINHMF (NPC) LIMITED · 24 Aug 2026, 15:44 BST
£500,000,000
same CPV family
same region
DfC – National Museums NI - Exhibition Interpretation Production (Graphics)National Museums Northern Ireland (NMNI) · 28 Aug 2026, 11:16 BST
£288,000
same CPV family
same region
£2,841,000
same CPV family
same region
£250,000
same CPV family
£816,664
same CPV family
Method: tender-intelligence-v1. Values and dates are retained OCDS facts; missing source data remains unknown.
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Invest Northern Ireland: "ID 4466524 - DfE - Invest NI Brand Design and Media Services". Published status: complete. Published value: Value not published. 2 published lots. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityInvest Northern IrelandScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Invest Northern Ireland
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Invest Northern Ireland. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
4Bids / Report (median)
33.3% of reports have one bid · Mean: 3 bids
Supplier ConcentrationHigh Concentration
GENESIS ADVERTISING LTDTop vendor: 98.4% of attributable value
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 3 active published awards; 3 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Historical Awarded Suppliers in this Category (CPV 79):
Supplier NameHistoric AwardsAttributable ValueAvg. Price Discount
GENESIS ADVERTISING LTD2 wins£12,000,000
ASM B LTD1 win£200,000
Procedure terms
Contracting AuthorityInvest Northern Ireland
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published9 May 2023, 15:41 BST
Last source update9 May 2023, 15:41 BST
Recurring procurementNot published
ClassificationAdvertising and marketing services, Advertising campaign services, Advertising management services, Advertising services
OCIDocds-h6vhtk-0398f2
What is being bought
Invest NI, through the Construction and Procurement Delivery (CPD), wishes to establish a Brand, Design and Media Services contract, herein referred to as the ‘Service’, made up of two Lots for the supply and delivery of all requirements detailed in this Specification, for aninitial period of 36 months with the option to extend for two further periods of 12 months each (3+1+1) The tender competition for the Service will run two separate Lots. This will result in Invest NI awarding two contracts, covering the following services: Lot 1: Brand, Design and Media Services – Northern Ireland Audience Lot 2: Brand, Design and Media Services – International Audience
What changed
From the official release history
  1. tender value changed
    9 May 2023, 15:41 BST
  2. Status changed to complete
    9 May 2023, 15:41 BST
  3. Official notice release published
    9 May 2023, 15:41 BST
  4. Submission deadline changed to published date
    9 May 2023, 15:41 BST
  5. Buyer information updated
    9 May 2023, 15:41 BST
  6. Published value updated to £12,000,000
    19 Jan 2023, 14:55 GMT
  7. Status changed to active
    19 Jan 2023, 14:55 GMT
  8. Official notice release published
    19 Jan 2023, 14:55 GMT
  9. Submission deadline changed to 20 Feb 2023, 15:00 GMT
    19 Jan 2023, 14:55 GMT
  10. Buyer information updated
    19 Jan 2023, 14:55 GMT
Lots and requirements (2)
Published by the contracting authority
  • Lot 1 · #1
    Brand, Design and Media Services – Northern Ireland Audience
    cancelled
    Published valueNot published
    Invest NI, through the Construction and Procurement Delivery (CPD), wishes to establish a Brand, Design and Media Services contract, herein referred to as the ‘Service’, made up of two Lots for the supply and delivery of all requirements detailed in this Specification, for aninitial period of 36 months with the option to extend for two further periods of 12 months each (3+1+1) The tender competition for the Service will run two separate Lots. This will result in Invest NI awarding two contracts, covering the following services: Lot 1: Brand, Design and Media Services – Northern Ireland Audience Lot 2: Brand, Design and Media Services – International Audience
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
  • Lot 2 · #2
    Brand, Design and Media Services – International Audience
    cancelled
    Published valueNot published
    Invest NI, through the Construction and Procurement Delivery (CPD), wishes to establish a Brand, Design and Media Services contract, herein referred to as the ‘Service’, made up of two Lots for the supply and delivery of all requirements detailed in this Specification, for aninitial period of 36 months with the option to extend for two further periods of 12 months each (3+1+1) The tender competition for the Service will run two separate Lots. This will result in Invest NI awarding two contracts, covering the following services: Lot 1: Brand, Design and Media Services – Northern Ireland Audience Lot 2: Brand, Design and Media Services – International Audience
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    9 May 2023, 15:41 BST
  2. Award active
    Not published · Not published
  3. Award active
    Not published · Not published
  4. Contract active
    Signed 3 May 2023, 00:00 BST · £6,000,000
  5. Contract active
    Signed 3 May 2023, 00:00 BST · £6,000,000
Commercial outcome and competition
Awards
GENESIS ADVERTISING LTD
Not published · Not published · active
GENESIS ADVERTISING LTD
Not published · Not published · active
Contracts
ID 44665246 - Brand, Design and Media Services – Northern Ireland Audience
£6,000,000 · signed 3 May 2023, 00:00 BST · active
ID 4466524 - Brand, Design and Media Services – International Audience
£6,000,000 · signed 3 May 2023, 00:00 BST · active
Bid statistics
bids: 4 (lot 1)
electronicBids: 4 (lot 1)
foreignBidsFromEU: 0 (lot 1)
foreignBidsFromNonEU: 1 (lot 1)
smeBids: 1 (lot 1)
bids: 4 (lot 2)
electronicBids: 4 (lot 2)
foreignBidsFromEU: 0 (lot 2)
foreignBidsFromNonEU: 1 (lot 2)
smeBids: 1 (lot 2)
Buyer and organisations in this procedure

Invest Northern Ireland

Contracting authority GB-FTS-82238
View buyer profile
  • Invest Northern Ireland
    buyer

    Bedford Square, 1 Bedford Street, BELFAST, UK, BT2 7ES
  • GENESIS ADVERTISING LTD
    supplier

    33 College Gardens, BELFAST, UK, BT9 6BT
  • The UK does not have any such bodies
    reviewBody

    Belfast
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published