Marketing Design & Creative Services Framework at Imperial War Museums (IWM)

Official notice

Authority: Imperial War Museum (Central government)

Framework agreement7 lotsServicesCompetitive flexible procedureAbove thresholdSME suitableVCSE suitable

Sectors: Business Services & Consultancy (79)Recreational, cultural and sporting services (92) Delivery: UK

Framework ceiling (notional)£816,664total for 7 lots · framework ceiling, not attributable revenue

Submissions closed 30 Sept 2026

Lots 7see the lot list below

Framework period 3 yrsends 6 Nov 2029 · up to 6 Nov 2030 with extensions · starts 7 Nov 2026

What is being bought7 lots · detail below

Published requirement description

The marketing department at IWM seeks to establish a new Framework Agreement for the provision of marketing design and creative services, including creative ideation, graphic design, art working, video production, photography, illustration, and copywriting.

The Framework will consist of multiple Lots, as detailed below (with respective estimated value for each Lot over the four years of the Agreement):

•Lot 1 – Advertising and Brand Campaign Ideation and Design (£520,000)

•Lot 2 – Print Design and Art Working (£80,000)

•Lot 3 – Digital Design and Art Working (£100,000)

•Lot 4 – Copywriting (£40,000)

•Lot 5 – Illustration (£40,000)

•Lot 6 – Video Production (£150,000)

•Lot 7 – Photography (£50,000)

Each Lot is subject to a separate evaluation process and appointment onto one Lot does not guarantee an appointed to any other Lot. Potential Providers will be selected based on IWM's confidence in their ability to deliver the required services which will be determined through an application of the assessment methodology and award criteria outlined within the tender documents.

Potential Providers may bid for one Lot, a combination of Lots or all Lots.

For more information about this opportunity, please visit the eSourcing portal at:

www.delta-esourcing.com/tenders/UK-UK-London… ↗

To respond to this opportunity, please click here:

www.delta-esourcing.com/respond/E6J865Y985 ↗

How the procedure runs: Pre Qualification using the Procurement Specific Questionnaire (PSQ). Bidders successfully passing the PSQ will have their tenders evaluated.

CPV: Advertising and marketing services · Advertising film production · Advertising photography services · Design consultancy services · Graphic design services · Writing agency services

How this framework works

From the published notice

Type: Closed framework
Call-offs: call-offs may be awarded directly or by further competition
Framework period: 3 yrs · up to 4 yrs from 7 Nov 2026

Published description of the framework

Prices determined via submitted rate cards. Call-off contracts awarded either by direct award or mini-competition.

Lots and requirements (7)Procurement structure

7 lots · all with a published value · same evaluation weights on every lot

Every one of these 2 lots carries the same published figure, £33,333: it is the framework's maximum for the whole notice, not each lot's own budget, and no share per lot is published. The cards below say ceiling above rather than repeat it.

Lot #1Advertising and Brand Campaign Ideation and DesignRenewal 3 yrsSMEVCSEPublished value£433,333

Creative agencies who can cover the full creative process from ideation and concept development through to design, art working and final delivery of outputs and design files.

Contract period: 7 Nov 2026 – 6 Nov 2029 (3 yrs) · up to 6 Nov 2030 with extensionsValue: £433,333 exc. VAT · £520,000 inc. VAT