Google Advertising - Online Marketing

Direct award

Awarded value£250,000published award · exc. VAT

Awarded 22 May 2026no call for competition

Awarded to GOOGLE UK LIMITED2 awards

What is being bought

Published requirement description

The Participation Marketing team advertise Participation services (commercial tours and education activities) through Google.

single lot · no lot value published

Lot #1Awarded

Delivery: UK, London

From the official record

Why no open competition: Single Suppliers Intellectual Property Exclusive Rights; Urgency
Published justification: The proposed direct award falls within scope of the Schedule 5, Paragraph 5 of the Procurement Act 2023 (PA 2023).

Review and risk notes

Risks: Monthly payments are variable rather than fixed. Costs will fluctuate depending on the level and type of campaign activity undertaken in each period. This variability introduces a risk of budget uncertainty and may require additional approvals or contract adjustments if campaign activity increases beyond initial expectations.

4 events · 3 releases on Find a Tender · since 5 Jun 2026

Published awards, contracts and bid statistics, not a forecast

Awards 2

Awarded value £250,0001 award exc. VAT · 1 repeated publication of the same award counted once

Contracts signed 1latest 2 Jul 2026

Awarded to	Value	Date	Status
GOOGLE UK LIMITED2 Jul 2026 – 31 Mar 2027	£250,000	22 May 2026	Awarded
GOOGLE UK LIMITED	£250,000 †same award published again · counted once	—	Awarded

Contracts

Google Advertising - Online Marketing · GOOGLE UK LIMITED
Signed
2 Jul 2026
Value
£250,000
Period
2 Jul 2026 – 31 Mar 2027
Status
active
No agreed KPIs: KPI's are not applicable to the nature of this contract and the supplier type.

Contracting authorityPublic authority - central government GB-PPON: PQCD-6982-LPZW Parliament Square, LONDON, London, SW1A 0AAContact name, email

1 commercial party on the notice

GOOGLE IRELAND LIMITEDAwarded supplierGB-COH: 03977902 GORDON HOUSE, Dublin, IE, D04 V4X7, IEContact email

Official links; attachments are not copied

Notices published for this procedure

Contract details notice contractContract details noticeUK7Contract details notice on Find a Tender7 Jul 2026, 15:05 BST
Contract award notice awardContract award noticeUK6Contract award notice on Find a Tender19 Jun 2026, 16:22 BST
Transparency notice awardTransparency noticeUK5Transparency notice on Find a Tender5 Jun 2026, 12:05 BST