TenderlineUK
Procurement Intelligence
Official OCDS
Find a Tender
planned
Official procurement procedure

Digital Signage Project- Advertising Concession

Advertising and marketing services
Advertising campaign services
Advertising consultancy services
+7 more
London (UKI41)
Published value
£62,600,000
Submission deadline Not published
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: London Legacy Development Corporation: "Digital Signage Project- Advertising Concession". Published status: planned. Published value: £62,600,000. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityLondon Legacy Development CorporationScope & CategoriesNot publishedSubmission Window
planned
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)£62,600,000
Bidder Intelligence · Authority Profile: London Legacy Development Corporation
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for London Legacy Development Corporation. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
Not availableNo published reports
Bid counts are not published for this buyer
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 0 active published awards; 0 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityLondon Legacy Development Corporation
Procedure methodNot published
Procurement categoryNot published
Statusplanned
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published6 Jun 2024, 16:05 BST
Last source update6 Jun 2024, 16:05 BST
Recurring procurementNot published
ClassificationAdvertising and marketing services, Advertising campaign services, Advertising consultancy services, Advertising management services, Advertising services, Display screens, Installation services of electrical equipment, Maintenance and repair of information technology equipment, Permanent message signs, Signage
Delivery area
London (UKI41)
OCIDocds-h6vhtk-046e17
What is being bought
London Legacy Development Corporation (LLDC) digital signage project is to build on and extend the general principles of the 2013 Wayfinding Strategy incorporating new digital assets to improve wayfinding across the Queen Elizabeth Olympic Park (QEOP), supporting the estate management in making the park safe, accessible, and inclusive for all users, while providing new commercial opportunities to support the long-term financial sustainability of QEOP. LLDC is seeking to place an advertising concession with a concessionaire to commence from October 2024 to create a long-term revenue generating opportunity, the benefit of which will be shared between the concessionaire and LLDC Before the release of the Contract Notice, LLDC wishes to gauge interest from the marketplace and request that interested parties register express interest via emailing roberthughes@londonlegacy.co.uk by Friday 21 June 2024- 15.00. LLDC also welcome questions from potential Bidders that may wish to engage with the Authority on understanding more about the project as LLDC are keen to encourage suppliers with the capability, appetite, and capacity to bid. All questions and answers will be provided as part of the forthcoming procurement.
What changed
From the official release history
  1. Published value updated to £62,600,000
    6 Jun 2024, 16:05 BST
  2. Status changed to planned
    6 Jun 2024, 16:05 BST
  3. Official notice release published
    6 Jun 2024, 16:05 BST
  4. Buyer information updated
    6 Jun 2024, 16:05 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    planned
    Published valueNot published
    London Legacy Development Corporation (LLDC) is seeking to place an advertising concession with a concessionaire to commence October 2024 to create a long-term revenue generating opportunity, the benefit of which will be shared between the concessionaire and LLDC. LLDC currently envisage that a concession will be awarded to one organisation for the supply of screens, invitation of sponsorship, manufacture, build and installation of the new digital assets in line with LLDC specification to improve way finding across the Park, as well as the selling of advertising. In total there are 19 locations and 41 Light Emitting Diode (LED screens) suitable for dynamic messaging ranging from 48 sheet billboard (road facing locations) to 6 sheet multi directional digital assets. Out of the 19 locations nine locations will be solely wayfinding and 10 locations will be for commercial advertising. Existing digital inventory within the London Aquatic Centre (LAC) and other locations within the Park is also included. The concessionaire will be responsible for the posting/scheduling of adverts and messages and the installation and maintenance of all digital assets. Additional information: For avoidance of doubt, the value stated herein is for the full 10 years (120 months). The initial contract duration will be for 7 years with the option to extend for an additional three years. The value comprises £6.6 million Capital Expenditure (CAPEX) and forecasted gross revenue of £56 million. The concessionaire will pay LLDC a share of the gross revenue. The CAPEX will be funded by LLDC.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    6 Jun 2024, 16:05 BST
Commercial outcome and competition
AwardsNo award published
ContractsNo contract published
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

London Legacy Development Corporation

Contracting authority GB-FTS-98407
View buyer profile
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published