Official UK procurement notice
Digital Media Buying - Guildhall School
Authority: City of London (Local council)
What is being bought
Published requirement descriptionThe estimated contract value over four (4) years is £628,045. This include the spend for media campaigns and agency fees.
Summary of requirements:
- Plan digital media campaigns for a range of Guildhall School offerings, providing expertise on digital marketing
platforms and the best ways to target the School‘s audiences.
- Provide recommendations on best use of budget, creative and copy and provide insight on the media buying
landscape and market trends.
- Implement these campaigns, including booking the ads, targeted copywriting, ad building, ensuring all tracking is in
place and liaison with media owners as required.
- Provide regular (at least weekly) reports on the campaign performance, and proactively recommend and implement
optimisations, and provide detailed end of campaign reports including recommendations on future campaign activity.
- Meet regularly with the marketing leads for each audience area, and share best practice and campaign updates.
More details on the scope of the contract are contained in the Brief.
CPV: Advertising campaign services
The lotProcurement structure
single lot · no lot value publishedLot #1The City Corporation is looking to appoint one single provider to deliver Digital…Renewal
The City Corporation is looking to appoint one single provider to deliver Digital Media Buying services to the Guildhall School.
The duration of the contract is three (3) years, subject to the right of the City Corporation (at its sole discretion) to exercise its right to extend the Contract by up to one (1) year. The maximum length of the contract is therefore four (4) years.
The estimated contract value over four (4) years is £628,045k. This includes the media campaigns' spend and agency fee.
The City Corporation will run an FTS Open tender.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (4)
- Technical/Quality: 55
- Responsible Procurement: 15
- Price: 30
- price: 30
Published award criteria (4)
- Technical/Quality: 55
- Responsible Procurement: 15
- Price: 30
- Price: 30%
- Suitability
As stated within the procurement documents.
- Economic & financial standing
As stated within the procurement documents.
- Technical & professional ability
As stated within the procurement documents.
- Price carries 60 of 130 points: a 10% discount moves about 6 points. Quality carries 70 of 130: the paper moves it further than the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record · publisher note attached- Procedure method
- Open procedure
- Legal basis
- CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
- Procurement category
- Services
- Notice status
- Closed
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Yes (GPA)
- Recurring procurement
- Yes
- First published
- 9 Sept 2024, 14:31 BST
- Last source update
- 9 Sept 2024, 14:31 BST
- Award evaluation window
- 9 Sept 2024 – …
- FTS notice number
2024/S 000-028799- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-04993cFind a Tender
- Performance terms
As stated within the procurement documents.
Publisher note: This tendering exercise is being undertaken using the electronic tendering system ‘capitalEsourcing’ (www.capitalesourcing.com). Suppliers will need to register an interest on the system in order to participate and registration is free. The estimated value given at II.2.6) is for the full duration of the contract including the maximum possible extensions. The estimated annual contract value is therefore £157k including media campaigns spend and agency fees .
How it was run
Official notice- Submission deadline
- 9 Oct 2024, 12:00 BST
- Submission channel
- {"electronicSubmission","written"}
- Accepted languages
- en
- Bid validity
- 120 days from the deadline
- Bids opened
- 9 Sept 2024, 14:30 BST
Timeline
9 Sept 2024 → 27 Apr 2025 · 4 dates- Bids opened9 Sept 2024, 14:30 BST
- Notice published9 Sept 2024, 14:31 BST
- Submission deadline9 Oct 2024, 12:00 BST
- Contract starts27 Apr 2025, 00:00 BST
Contracting authority & participating public bodies
Dispute resolution & review bodies
- High Court of England and WalesReview body
Official documents & specifications
Official links; attachments are not copiedNo document links were published on the notice.