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Official procurement procedure

Digital Media Buying - Guildhall School

Advertising campaign services
London (UKI31)
Published value
£628,045
Submission deadline 9 Oct 2024, 12:00 BST
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: City of London Corporation: "Digital Media Buying - Guildhall School". Published status: active. Published value: £628,045. 1 published lot. Recorded submission deadline: 9 Oct 2024, 12:00 BST. See the official notice for participation instructions.
Contracting AuthorityCity of London CorporationScope & CategoriesNot publishedSubmission Window
Closed
9 Oct 2024, 12:00 BST
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)£628,045
Bidder Intelligence · Authority Profile: City of London Corporation
Market Analytics
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Derived from OCDS awards & bid statistics
Published history for City of London Corporation. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
8.6Bids / Report
6.7% of reports have one bid
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 131 active published awards; 120 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Contracting AuthorityCity of London Corporation
Procedure methodNot published
Procurement categoryNot published
Statusactive
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published9 Sept 2024, 14:31 BST
Last source update9 Sept 2024, 14:31 BST
Recurring procurementYes
ClassificationAdvertising campaign services
Delivery area
London (UKI31)
OCIDocds-h6vhtk-04993c
What is being bought
The estimated contract value over four (4) years is £628,045. This include the spend for media campaigns and agency fees. Summary of requirements: • Plan digital media campaigns for a range of Guildhall School offerings, providing expertise on digital marketing platforms and the best ways to target the School‘s audiences. • Provide recommendations on best use of budget, creative and copy and provide insight on the media buying landscape and market trends. • Implement these campaigns, including booking the ads, targeted copywriting, ad building, ensuring all tracking is in place and liaison with media owners as required. • Provide regular (at least weekly) reports on the campaign performance, and proactively recommend and implement optimisations, and provide detailed end of campaign reports including recommendations on future campaign activity. • Meet regularly with the marketing leads for each audience area, and share best practice and campaign updates. More details on the scope of the contract are contained in the Brief.
What changed
From the official release history
  1. Published value updated to £628,045
    9 Sept 2024, 14:31 BST
  2. Status changed to active
    9 Sept 2024, 14:31 BST
  3. Official notice release published
    9 Sept 2024, 14:31 BST
  4. Submission deadline changed to 9 Oct 2024, 12:00 BST
    9 Sept 2024, 14:31 BST
  5. Buyer information updated
    9 Sept 2024, 14:31 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    active
    Published valueNot published
    The City Corporation is looking to appoint one single provider to deliver Digital Media Buying services to the Guildhall School. The duration of the contract is three (3) years, subject to the right of the City Corporation (at its sole discretion) to exercise its right to extend the Contract by up to one (1) year. The maximum length of the contract is therefore four (4) years. The estimated contract value over four (4) years is £628,045k. This includes the media campaigns' spend and agency fee. The City Corporation will run an FTS Open tender.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    9 Sept 2024, 14:31 BST
  2. Submission deadline
    9 Oct 2024, 12:00 BST
Commercial outcome and competition
AwardsNo award published
ContractsNo contract published
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

City of London Corporation

Contracting authority GB-FTS-135
View buyer profile
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
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No related procedures published