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active
Official procurement procedure

​​​Digital Advertising Concession

Advertising and marketing services
Advertising campaign services
Advertising consultancy services
+6 more
Published value
£62,600,000
Submission deadline 4 Sept 2024, 11:00 BST
Lots published1
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: London Legacy Development Corporation: "​​​Digital Advertising Concession". Published status: active. Published value: £62,600,000. 1 published lot. Recorded submission deadline: 4 Sept 2024, 11:00 BST. See the official notice for participation instructions.
Contracting AuthorityLondon Legacy Development CorporationScope & CategoriesNot publishedSubmission Window
Closed
4 Sept 2024, 11:00 BST
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)£62,600,000
Bidder Intelligence · Authority Profile: London Legacy Development Corporation
Market Analytics
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Derived from OCDS awards & bid statistics
Published history for London Legacy Development Corporation. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
Not availableNo published reports
Bid counts are not published for this buyer
Supplier ConcentrationNo estimate
Insufficient attributable awardsNo concentration estimate available
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 0 active published awards; 0 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Procedure terms
Procedure methodNot published
Procurement categoryNot published
Statusactive
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published9 Jul 2024, 19:05 BST
Last source update9 Jul 2024, 19:05 BST
Recurring procurementNo
ClassificationAdvertising and marketing services, Advertising campaign services, Advertising consultancy services, Advertising management services, Advertising services, Installation services of electrical equipment, Maintenance and repair of information technology equipment, Permanent message signs, Signage
Delivery area
OCIDocds-h6vhtk-047c15
What is being bought
London Legacy Development Corporation (LLDC) digital signage project is to build on and extend the general principles of the 2013 Wayfinding Strategy incorporating new digital assets to improve wayfinding across the Queen Elizabeth Olympic Park (QEOP), supporting the estate management in making the park safe, accessible, and inclusive for all users, while providing new commercial opportunities to support the long-term financial sustainability of QEOP. LLDC is seeking to place an advertising concession with a concessionaire to commence from October 2024 to create a long-term revenue generating opportunity. Capital estimated around £6M and the revenue is the £56,6m
What changed
From the official release history
  1. Published value updated to £62,600,000
    9 Jul 2024, 19:05 BST
  2. Status changed to active
    9 Jul 2024, 19:05 BST
  3. Official notice release published
    9 Jul 2024, 19:05 BST
  4. Submission deadline changed to 4 Sept 2024, 11:00 BST
    9 Jul 2024, 19:05 BST
  5. Buyer information updated
    9 Jul 2024, 19:05 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    active
    Published value£62,600,000
    LLDC is seeking to place an advertising concession with a concessionaire to commence October 2024 to create a long-term revenue generating opportunity, the benefit of which will be shared between the concessionaire and LLDC.LLDC currently envisage that a concession will be awarded to one organisation for the supply of screens, invitation of sponsorship, manufacture, build and installation of the new digital assets in line with LLDC specification to improve way finding across the Park, as well as the selling of advertising. In total there are 19 locations and 41LED screens suitable for dynamic messaging ranging from 48 sheet billboard (road facing locations) to 6 sheet multi directional digital assets. Additional information: The value stated herein is for the full 10 years (120 months). The initial contract duration will be for 7 years with the option to extend for an additional three years. The value comprises £6.6 million Capital Expenditure and forecasted gross revenue of £56 million.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    9 Jul 2024, 19:05 BST
  2. Submission deadline
    4 Sept 2024, 11:00 BST
Commercial outcome and competition
AwardsNo award published
ContractsNo contract published
Bid statisticsNo aggregate bid statistics published
Buyer and organisations in this procedure

London Legacy Development Corporation

Contracting authority GB-FTS-118025
View buyer profile
  • London Legacy Development Corporation
    buyer

    FLAT b, 1 Red Lion Square, London, UKI4, SW18 4LS
    +44 74000000
  • London Legacy Development Corporation
    reviewBody

    5 Endeavour Square, Stratford, London, E20 1JN
    +44 740000000
Documents (2)
Official links; attachments are not copied
  • economicSelectionCriteria

    tender
    economicSelectionCriteria
  • technicalSelectionCriteria

    tender
    technicalSelectionCriteria
Related procedures (0)
No data
No related procedures published