Official UK procurement notice
Digital Advertising Concession · UK public procurement notice
Authority: London Legacy Development Corporation (Public body)
What is being bought
Published requirement descriptionLondon Legacy Development Corporation (LLDC) digital signage project is to build on and extend the general principles of the 2013 Wayfinding Strategy incorporating new digital assets to improve wayfinding across the Queen Elizabeth Olympic Park (QEOP), supporting the estate management in making the park safe, accessible, and inclusive for all users, while providing new commercial opportunities to support the long-term financial sustainability of QEOP. LLDC is seeking to place an advertising concession with a concessionaire to commence from October 2024 to create a long-term revenue generating opportunity.
Capital estimated around £6M and the revenue is the £56,6m
CPV: Advertising and marketing services · Advertising campaign services · Advertising consultancy services · Advertising management services · Advertising services · Installation services of electrical equipment · Maintenance and repair of information technology equipment · Permanent message signs · Signage
The lotProcurement structure
single lot · value publishedLot #1LLDC is seeking to place an advertising concession with a concessionaire to commence…Published value£62,600,000
LLDC is seeking to place an advertising concession with a concessionaire to commence October 2024 to create a long-term revenue generating opportunity, the benefit of which will be shared between the concessionaire and LLDC.LLDC currently envisage that a concession will be awarded to one organisation for the supply of screens, invitation of sponsorship, manufacture, build and installation of the new digital assets in line with LLDC specification to improve way finding across the Park, as well as the selling of advertising. In total there are 19 locations and 41LED screens suitable for dynamic messaging ranging from 48 sheet billboard (road facing locations) to 6 sheet multi directional digital assets. Additional information: The value stated herein is for the full 10 years (120 months). The initial contract duration will be for 7 years with the option to extend for an additional three years. The value comprises £6.6 million Capital Expenditure and forecasted gross revenue of £56 million.
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
- Suitability
As set out in the Procurement documents
Procedure terms & legal framework
From the official record · publisher note attached- Legal basis
- CELEX · 32014L0023 Concession Contracts Regulations 2016 (Directive 2014/23/EU)
- Procurement category
- Services
- Notice status
- Closed
- Procurement threshold
- Unspecified in notice
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- No (one-off requirement)
- First published
- 9 Jul 2024, 19:05 BST
- Last source update
- 9 Jul 2024, 19:05 BST
- FTS notice number
2024/S 000-020980- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-047c15Find a Tender
- Performance terms
As set out in the Procurement documents
- Review procedure
as set out in the Procurement Documents
Publisher note: Out of the 19 locations nine locations will be solely wayfinding and 10 locations will be a combination of wayfinding and commercial advertising. Existing digital inventory within the London Aquatic Centre and other locations within the Park is also included. The concessionaire will be responsible for the posting/scheduling of adverts and messages and the installation and maintenance of all digital assets.The value stated herein is for the full 10 years (120 months). The Authority proposes a Concession Agreement of a duration longer than 5 years in recognition of the expected life of the digital assets. For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./9U297563SN To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/9U297563SN GO Reference: GO-202479-PRO-26839340
How it was run
Official notice- Submission deadline
- 4 Sept 2024, 11:00 BST
- Submission channel
- {"written"}
- Accepted languages
- en
Timeline
9 Jul 2024 → 4 Sept 2024 · 2 dates- Notice published9 Jul 2024, 19:05 BST
- Submission deadline4 Sept 2024, 11:00 BST
Contracting authority & participating public bodies
Official documents & specifications (2)
Official links; attachments are not copiedTender pack and attachments
- Technical selection criteria
- Economic and financial selection criteria