Delivery of Education Communications and Marketing Campaigns 2025 - 2029

Official notice

Authority: Llywodraeth Cymru / Welsh Government (Central government)

ServicesAward procedure without prior publication of a call for competitionSME suitable

Sectors: Business Services & Consultancy (79) Delivery: Wales (UKL)

Awarded value£3,200,000published contract · exc. VAT

Awarded 6 Mar 2025no call for competition

Awarded to Golley Slater Group Limited

What is being bought

Published requirement description

A call-off competition was prepared on behalf of the Welsh Ministers in order to establish a contract for the Delivery of Education Communications and Marketing Campaigns 2025 - 2029 via the Welsh Government's Integrated Marketing Campaigns and PR Framework NPS-CS-107-20. A 3 year contract with a 1 year extension option was awarded on the 6 March 2025 to Golley Slater with a contract value for services up to GBP 800,000 per annum exc. VAT.

CPV: Marketing management consultancy services · Marketing services

The lotProcurement structure

single lot · no lot value published

Lot #1Awarded

Delivery: Wales

79342000 Marketing services 79413000 Marketing management consultancy services

Procedure terms & legal framework

From the official record · publisher note attached

Procedure method: Award procedure without prior publication of a call for competition
Legal basis: CELEX · 32014L0024 Public Contracts Regulations 2015 (Directive 2014/24/EU)
Procurement category: Services
Notice status: Awarded without competition
Procurement threshold: Unspecified in notice
Regulatory regime: Standard
Commercial structure: Stand-alone contract (no framework)
Competition type: Direct award (no call for competition)
GPA / WTO covered: Yes (GPA)
Recurring procurement: Unspecified in notice
First published: 9 Jun 2025, 09:57 BST
Last source update: 9 Jun 2025, 09:57 BST
Authority reference: C126/2024/2025
FTS notice number: 2025/S 000-030819
Classification (CPV): Marketing management consultancy servicesMarketing services
Delivery area: Wales (UKL)
Official registry OCID: ocds-h6vhtk-054505 Find a Tender

Why no open competition: The procurement falls outside the scope of application of the directive
Published justification: A call-off competition was prepared on behalf of the Welsh Ministers in order to establish a contract for the Delivery of Education Communications and Marketing Campaigns 2025 - 2029 via the Welsh Government's Integrated Marketing Campaigns and PR Framework NPS-CS-107-20.

Publisher note: (WA Ref:152034)

Commercial outcome & contract awards

Published awards, contracts and bid statistics, not a forecast

Awards 1

Awarded value £3,200,0001 contract exc. VAT

Bids received 66 from SMEs

Contracts signed 1latest 6 Mar 2025

Awarded to	Value	Date	Status
Golley Slater Group LimitedSME	£3,200,000 †	—	Awarded

Contracts

Contract 030819-2025-C126/2024/2025-1 · Golley Slater Group LimitedSME
Signed
6 Mar 2025
Value
£3,200,000
Status
active

Bid statistics published by the authority

Bids	SME	VCSE	Valid bid range
6bids · 6 electronic	6	—	—

Contracting authority & participating public bodies

Llywodraeth Cymru / Welsh Government

Contracting authorityCentral GovernmentNational or federal agency/officeGeneral public services Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services, Parc Cathays / Cathays Park, Caerdydd / Cardiff, Wales, CF10 3NQContact email, phone

Dispute resolution & review bodies

High CourtReview body LondonContact phone

Bidders & participating suppliers

1 commercial party on the notice

GOLLEY SLATER GROUP LIMITEDAwarded supplier Wharton Place, Wharton Street, Cardiff, Wales, CF101GS

Official documents & specifications

Official links; attachments are not copied

No document links were published on the notice.