Find a TenderPlanned procurementPreliminary market engagement notice
Published 19 Mar 2026, 13:57 GMT

Official UK procurement notice

Customer Segmentation Consultancy Support

Authority: Citizen Housing Group Ltd (Charity / VCSE)

ServicesBelow thresholdConcessionSME suitableVCSE suitable
Concession value (operator's revenue)£40,000operator revenue, not the authority's budget
Tender notice expected Date not publishedfrom the planned procurement notice
Contract term 2 moends 24 Jul 2026 · up to 23 Oct 2026 with extensions · starts 25 May 2026

What is being bought

Published requirement description

Citizen is a major housing provider in the West Midlands, managing 30,000 homes across Coventry, Birmingham, and surrounding rural areas. Our customers live in a wide range of homes, from family houses to high rise apartments, supported housing, and schemes for older people. While most customers rent, we also support many shared owners and leaseholders. Our purpose is to provide homes that act as a foundation for life, and we are continuing to transform our services to better meet customer needs.

Our new Business Strategy (2026-2030) sets out two key ambitions:

  • to deliver services shaped by customers that feel personal and exceed expectations, and;
  • to use data and technology to provide more proactive services and faster outcomes.

Although we hold extensive information about our customers and homes, we want to strengthen how we use this insight to understand our customers more deeply and tailor communication, engagement, and service delivery.

We are therefore seeking to engage with organisations that can support us in developing a customer segmentation model or approach that is right for Citizen and aligned with our strategic ambitions. We want to explore market capability, understand available methodologies, and inform a potential future procurement process.

Proposals will subsequently be invited from consultancy practices who can demonstrate:

  • A proven track record in delivering similar segmentation projects
  • Extensive knowledge of social housing operations, and customer bases
  • Dedicated team, with the skills and experience required for the services.

Interested parties are invited to respond to this engagement notice by indicating their intention, capacity and capability to participate in future procurement processes, by emailing [email protected]

Any questions or comments regarding the requirement can also be raised through the above email address.

Once the engagement period has ended, Citizen will invite suitable consultancies to participate in a further procurement process.

CPV: Business analysis consultancy services · Project management consultancy services

The lotProcurement structure

single lot · no lot value published
Lot #1PlannedRenewal 2 moSMEVCSE
Contract period: 25 May 2026 – 24 Jul 2026 (2 mo) · up to 23 Oct 2026 with extensions
Delivery: West MidlandsEligibility: SME eligibleVCSE eligible
Extensions: Extension options published

Who is likely to bid for this lot ↓

Pipeline intelligence · planning stage: how this market runs before the tender is published

How Citizen Housing Group Ltd buys Systems and technical consultancy services (CPV 7222), and who usually turns up

Citizen Housing Group Ltd’s own published record, next to the published market for the same work. Frameworks and DPS are kept out: they attract a different number of bids. Whole-market view: Systems and technical consultancy services (CPV 7222) →

1

How the contest usually goes

Winner shares use published awards; bid and price charts use contested lots.

Question for the bid
This buyerCitizen Housing Group Ltd · all categories
What to do with it
How often do SMEs win?
i

How often small and medium firms win.

Share of awards where the winner’s size is known.

The counts under this question show how many awards have a known supplier size.

Last 36 months.

Buyer: 22 of 38 known-size awards · market: CPV 7222 · West Midlands, n=72
58%51%

Small firms have won here. Neither number says whether you qualify; it describes who has been winning.

How often do local suppliers win?
i

How often local firms win similar work.

Winners with a registered address in the delivery region, out of awards with a known address.

Here, local means registered in West Midlands.

A local branch does not count if the registered address is elsewhere.

Last 36 months.

Buyer: 26 of 43 known-location awards · market: CPV 7222 · West Midlands, n=100
60%12%

Most of this buyer’s recorded winners are registered in West Midlands.

How long to a decision?
i

How long buyers here take to decide after bids close.

Middle value in days from the deadline to the first award notice, on competitions that published both dates.

Only decided tenders count, so slow ones still waiting are not in.

Last 36 months.

Buyer: 8 decided notices · market: CPV 7222 · West Midlands, n=6
42 days34 days

Half of these awards were announced within 42 days of the bid deadline.

How often single-bid or direct?
i

How often work is awarded with no recorded rival.

Direct awards and tenders where every published lot count shows one bid.

Both shares are minimums: some awards have no bid count.

Thin markets produce this too; it is not proof of a tailored specification.

Last 36 months.

Buyer: at least 29 of 51 procurements with awards had no recorded rival · market: CPV 7222 · West Midlands, n=113
57%60%

Direct awards or one recorded bid are common here. Check the route before spending time on a bid.

How many bids did past lots attract?

i

How many bids past lots received.

Each colour is a bid-count range. Only competed lots with a published count are included.

Past bids do not predict this tender.

Last 36 months.

This buyer11 lots with bid counts · all categories
9% had one bid
The market11 lots with bid counts · CPV 7222 · West Midlands
0% had one bid
Buyer / market · select a colour for counts
1 bid9% / 0%
Buyer: 1 of 11 lots with published bid counts. Market: 0 of 11 lots with published bid counts.
2–318% / 45%
Buyer: 2 of 11 lots with published bid counts. Market: 5 of 11 lots with published bid counts.
4–636% / 9%
Buyer: 4 of 11 lots with published bid counts. Market: 1 of 11 lots with published bid counts.
7+36% / 45%
Buyer: 4 of 11 lots with published bid counts. Market: 5 of 11 lots with published bid counts.

How did awards compare with estimates?

i

Where winning prices landed against estimates.

Each colour shows awards below, close to or above the published estimate, one lot at a time.

Past prices are a guide, not a bid price.

Last 36 months.

This buyer5 lots with estimate and award · all categories
80% below estimate
The market10 lots with estimate and award · CPV 7222 · West Midlands
30% below estimate
Buyer / market · select a colour for counts
Below estimate80% / 30%
Buyer: 4 of 5 lots with an estimate and award. Market: 3 of 10 lots with an estimate and award.
Within ±2%20% / 50%
Buyer: 1 of 5 lots with an estimate and award. Market: 5 of 10 lots with an estimate and award.
Above estimate0% / 20%
Buyer: 0 of 5 lots with an estimate and award. Market: 2 of 10 lots with an estimate and award.
2

Assess each lot
i

What past awards tell you about each lot.

See the forecast, this buyer’s earlier suppliers and firms with relevant wins.

No supplier is confirmed as a bidder.

Open a lot for its forecast, this buyer’s previous supplier and possible competitors, from published award history, not a bid list

Lot #1CPV 72222 monthsSME suitablePublished estimate£40k
Expected competition
i

How many bids this lot may attract.

The forecast uses similar past competitions. The bar shows either that forecast or past bid counts; the line below says which.

Each lot shows its own forecast based on its own category; forecasts for different lots of the same notice are not comparative. The bar shows 11 past lots.

A forecast, not a list of bidders.

—No model forecast yet0% single-bid risk
Past bids on 11 similar lots
1 bid0%
0 of 11 similar past lots received 1 bid (0%).
2–345%
5 of 11 similar past lots received 2–3 (45%).
4–69%
1 of 11 similar past lots received 4–6 (9%).
7+45%
5 of 11 similar past lots received 7+ (45%).
Comparable past lots usually drew 4 bids.
Commercial price forecast
i

Where the award price may land.

The forecast uses similar awards and the buyer’s estimate. The band covers the middle half of likely prices.

No comparable awards for this lot yet.

A statistical guide from past awards, not a price to bid.

—No model forecast yet
No comparable awards on record for this lot’s category yet. The published estimate is £40k, and the forecast stays empty until the market has a record to read.

Who has supplied this buyer on similar work?
i

Who has done similar work for this buyer.

Past contracts are matched by buyer, title and type of work.

A past supplier may not bid again.

No earlier contract of this buyer matches this lot on the published record.

Who could compete for this lot?
i

Who could compete for this lot?

Firms with relevant past wins. On a framework, we show firms on that agreement.

None is confirmed as a bidder.

Candidate suppliers for this notice have not been worked out yet, so this is not a verdict that nobody fits.

About this data
  • Source. Official UK public procurement notices (Find a Tender), reused under the Open Government Licence v3.0. New notices arrive through the day; the figures are rebuilt nightly.
  • Two views, kept apart. The authority’s own track record and the wider market for the same kind of work sit side by side and are never mixed. Where the local picture is too thin, a figure widens to a broader market and says which one it used.
  • Forecasts are labelled. The price forecast and its range, possible competitors and the earlier-work matches are our estimates from past awards: not published facts, not win chances and not price advice. Official notices do not say who is bidding.
  • Every figure shows what it rests on. Not every notice publishes a bid count, a value or a delivery region, so each figure carries the number of records behind it, and one built on few records is marked as such. The on a figure explains it; the counting rules are in the methodology. Spotted something wrong? Tell us.

Procedure terms & legal framework

From the official record
Legal basis
UKPGA · 2023/54 Procurement Act 2023
Procurement category
Services
Notice status
Planned procurement
Procurement threshold
Below threshold
Regulatory regime
Concession
Commercial structure
Stand-alone contract (no framework)
Competition type
Competitive procedure
GPA / WTO covered
Unspecified in notice
Recurring procurement
Unspecified in notice
First published
19 Mar 2026, 13:57 GMT
Last source update
19 Mar 2026, 13:57 GMT
Authority reference
P1901
FTS notice number
2026/S 000-025208
Latest notice
Preliminary market engagement notice (UK2)
Classification (CPV)
Business analysis consultancy servicesProject management consultancy services
Delivery area
West Midlands (UKG)
Official registry OCID
ocds-h6vhtk-066efd Find a Tender

How it was run

Official notice
Submission deadline
—

Timeline

19 Mar 2026 → 25 May 2026 · 3 dates
  1. Planning notice published215 days ago
    19 Mar 2026, 13:57 GMT
  2. Market engagement202 days ago
    1 Apr 2026, 23:59 BST

    Interested parties are invited to respond to this engagement notice by indicating their intention, capacity and capability to participate in future procurement processes, by emailing [email protected]

    Any questions or comments regarding the requirement can also be raised through the above email address.

    Once the engagement period has ended, Citizen will invite suitable consultancies to participate in a further procurement process.

  3. Contract starts149 days ago
    25 May 2026, 00:00 BST

Notice history

1 event · 1 release on Find a Tender
  1. Preliminary market engagement notice published
    19 Mar 2026, 13:57 GMT
    UK2

Commercial outcome & contract awards

Pipeline notice
Awards (0)
No award published
Contracts (0)
No contract published
Bid statistics
No aggregate bid statistics published

Contracting authority & participating public bodies

Citizen Housing Group Ltd

Contracting authorityPublic authority - sub-central government GB-CHC: 8181 · GB-PPON: PWJN-9145-YTML 4040 Lakeside, Birmingham, West Midlands, B377YNContact name, email

Official documents & specifications (1)

Official links; attachments are not copied

Notices published for this procedure