Creative Agency · think BDW limited for Westminster City Council (Oct 2025)

Westminsiter City Coucil are seeking to appoint a Creative Agency to develop a distinctive and inclusive brand identity for:

• 98 private sale units within Building 5 of Phase 2, Ebury Bridge Road, SW1 (“Ebury Phase 2”); and
• 72 private sale units at 291 Harrow Road (“Harrow Road”).

The selected Creative Agency(ies) will be responsible for establishing and delivering the brand identity for both developments in collaboration with the “Council, its appointed sub-consultants, sales agents, and associated suppliers.

The procurement award follows an Open Procedure in accordance with the Procurement Act 2023 (the “Tender Process”). The procurement was comprised of two Lots:

• Lot 1: Creative Agency for Ebury Phase 2;
• Lot 2: Creative Agency for 291 Harrow Road.

The contract will span seven years, commencing 1 June 2026 and concluding 31 December 2032.

Suppliers could participate and be awarded for one or both Lots, with the award based on the result of each individual Lot evaluation. The supplier achieving the MAT for each Lot was awarded a Contract.

Weighting Breakdown

• Quality – 60% of which 10% will be for Responsible Procurement
• Commercial – 40%

There is no set contract value, however, the value of the contract is the overall budget for the service. The value of the contract is spent over the seven years based on defined schedules of rates, as and when creative agency services are needed for the marketing strategy.