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AwardedFind a Tender · award

Creative Agency

Buyer: Westminster City Council →

View official notice ↗Official source

BuyerWestminster City Council
StatusAwarded
Deadline18 Feb 2026
Value£1,225,000
Published11 May 2026

What is being bought

Westminsiter City Coucil are seeking to appoint a Creative Agency to develop a distinctive and inclusive brand identity for: * 98 private sale units within Building 5 of Phase 2, Ebury Bridge Road, SW1 (“Ebury Phase 2”); and * 72 private sale units at 291 Harrow Road (“Harrow Road”). The selected Creative Agency(ies) will be responsible for establishing and delivering the brand identity for both developments in collaboration with the “Council, its appointed sub-consultants, sales agents, and associated suppliers. The procurement award follows an Open Procedure in accordance with the Procurement Act 2023 (the “Tender Process”). The procurement was comprised of two Lots: * Lot 1: Creative Agency for Ebury Phase 2; * Lot 2: Creative Agency for 291 Harrow Road. The contract will span seven years, commencing 1 June 2026 and concluding 31 December 2032. Suppliers could participate and be awarded for one or both Lots, with the award based on the result of each individual Lot evaluation. The supplier achieving the MAT for each Lot was awarded a Contract. Weighting Breakdown * Quality – 60% of which 10% will be for Responsible Procurement * Commercial – 40% There is no set contract value, however, the value of the contract is the overall budget for the service. The value of the contract is spent over the seven years based on defined schedules of rates, as and when creative agency services are needed for the marketing strategy.

Lot details

Lot 1

No lot description published.

Statuscomplete

Lot 2

No lot description published.

Statuscomplete

Comparable-procurement analytics

No usable CPV category has been published, so a comparable market set cannot yet be built.

Procurement strategy & market signals

Framework agreementNot published
Dynamic purchasing systemNot published
Competitive procurementNot published
Recurring requirementNot published
Procurement method rationaleNot published
Rationale classificationsNot published
Special regimeNot published
Covered byNot published
Submission policyNot published
Selection criteriaNot published
Risk detailsNot published

Planning & early market engagement

BudgetNot published
No-engagement rationaleNot published
Planning documents0
Planning milestones0

No planning milestones published.

Related procurements

No linked framework, prior procurement or reprocurement published.

Awards

Ebury Phase 2

Statusactive
Value£750,000
Contract periodFrom 1 Jun 2026 to 31 Dec 2032

291 Harrow Road

Statusactive
Value£475,000
Contract periodFrom 1 Jun 2026 to 31 Dec 2032

Documents & submission route

No documents are published in the current source record.

Source data inventory

Diagnostic view. “Not published” means this current release does not provide a value.

OCIDocds-h6vhtk-05a758
Latest release ID042860-2026
Latest release timestampMon May 11 2026 09:36:07 GMT+0000 (Coordinated Universal Time)
Sourcefind-a-tender
Official notice URLhttps://www.find-tender.service.gov.uk/Notice/004919-2026
Tender statuscomplete
Procurement methodopen
Procurement method detailsOpen procedure
Main procurement categoryNot published
Above thresholdNot published
Legal basis2023/54
Tender period: startNot published
Tender period: endNot published
Expression of interest deadlineNot published
Enquiry deadlineNot published
Award period: startNot published
Award period: endNot published
Submission method detailsNot published
Submission languagesNot published
Electronic catalogue policyNot published
Total tender valueNot published
Tender lots in source2
Tender items in source0
Tender documents in source0
Awards in latest release2
Contracts in latest release0
Parties in latest release2

Notice history

DateEventReference
11 May 2026award, contract042860-2026
20 Jan 2026tender004919-2026
2 Oct 2025planning061922-2025

All source data

Unmodified official OCDS data retained by Tenderline for this procurement process.

Complete current OCDS release JSON
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Complete JSON history (3 releases)
11 May 2026 · 042860-2026 · award, contract
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20 Jan 2026 · 004919-2026 · tender
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              "type": "economic",
              "description": "At least £200,000 per annum (average over the last two years), acceptance of legal agreements (refer to ITT)"
            },
            {
              "type": "technical",
              "description": "Experience statements (refer to ITT)"
            }
          ]
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UK",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
          }
        ]
      },
      {
        "id": "2",
        "relatedLot": "2",
        "deliveryAddresses": [
          {
            "region": "UK",
            "country": "GB",
            "countryName": "United Kingdom"
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        ],
        "additionalClassifications": [
          {
            "id": "79340000",
            "scheme": "CPV",
            "description": "Advertising and marketing services"
          }
        ]
      }
    ],
    "title": "Creative Agency",
    "value": {
      "amount": 1225000,
      "currency": "GBP",
      "amountGross": 1470000
    },
    "status": "active",
    "documents": [
      {
        "id": "conflictOfInterest",
        "description": "Not published",
        "documentType": "conflictOfInterest"
      },
      {
        "id": "004919-2026",
        "url": "https://www.find-tender.service.gov.uk/Notice/004919-2026",
        "format": "text/html",
        "noticeType": "UK4",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "datePublished": "2026-01-20T15:10:54Z"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "lotDetails": {
      "awardCriteriaDetails": "Award is based on MAT and one supplier could achieve MAT on both lots."
    },
    "awardPeriod": {
      "endDate": "2026-03-23T23:59:59+00:00"
    },
    "description": "Westminsiter City Coucil are seeking to  appoint a Creative Agency to develop a distinctive and inclusive brand identity for\n•\t98 private sale units within Building 5 of Phase 2, Ebury Bridge Road, SW1 (“Ebury Phase 2”); and\n•\t72 private sale units at 291 Harrow Road (“Harrow Road”).\nThe selected Creative Agency(ies) will be responsible for establishing and delivering the brand identity for both developments in collaboration with Westminster City Council (the “Council”), its appointed sub-consultants, sales agents, and associated suppliers.\nThe procurement shall be conducted under an Open Procedure in accordance with the Procurement Act 2023 (the “Tender Process”). The procurement will comprise two Lots:\n•\tLot 1: Creative Agency for Ebury Phase 2;\n•\tLot 2: Creative Agency for 291 Harrow Road.\nThe contract will span seven years, commencing on 31 January 2026 and concluding on 31 December 2032.\nBidders can participate and can be awarded for both lots. Bidders need to be aware WCC will reserve the right to award both lots to one bidder or WCC can appoint different suppliers for these lots. \nAwarding of Lots: \nThe bidder achieving the MAT for each Lot will be awarded a Contract. A single bidder can submit and win both Lots.\nWeighting Breakdown\n•\tQuality – 60% of which 10% will be for Responsible Procurement \n•\tCommercial – 40%\nProcurement Timelines (subject to change)\nPublish UK4 notice - 21st October 2025\nPublish Tender - 21 October 2025\nTender submission return\t20th November 2025 \nContract live date 31/01/2026\nBidders intersted in this opertunity should register their interst on our tenering portal.",
    "tenderPeriod": {
      "endDate": "2026-02-18T12:00:00+00:00"
    },
    "enquiryPeriod": {
      "endDate": "2026-02-06T12:00:00+00:00"
    },
    "aboveThreshold": true,
    "submissionTerms": {
      "languages": [
        "en"
      ],
      "electronicSubmissionPolicy": "allowed"
    },
    "procurementMethod": "open",
    "mainProcurementCategory": "services",
    "submissionMethodDetails": "https://wcc.ukp.app.jaggaer.com/go/66539141019BDBB054F9",
    "procurementMethodDetails": "Open procedure"
  },
  "parties": [
    {
      "id": "GB-PPON-PJVD-6261-BPPJ",
      "name": "Westminster City Council",
      "roles": [
        "buyer"
      ],
      "address": {
        "region": "UKI32",
        "country": "GB",
        "locality": "London",
        "postalCode": "SW1E 6QP",
        "countryName": "United Kingdom",
        "streetAddress": "64 Victoria Street"
      },
      "details": {
        "url": "https://www.westminster.gov.uk/",
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
          }
        ]
      },
      "identifier": {
        "id": "PJVD-6261-BPPJ",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "email": "procurementteammailbox@westminster.gov.uk"
      }
    }
  ],
  "language": "en",
  "initiationType": "tender"
}
2 Oct 2025 · 061922-2025 · planning
{
  "id": "061922-2025",
  "tag": [
    "planning"
  ],
  "date": "2025-10-02T17:31:41+01:00",
  "ocid": "ocds-h6vhtk-05a758",
  "buyer": {
    "id": "GB-PPON-PJVD-6261-BPPJ",
    "name": "Westminster City Council"
  },
  "tender": {
    "id": "P645",
    "lots": [
      {
        "id": "1",
        "status": "planning",
        "suitability": {
          "sme": true,
          "vcse": true
        },
        "contractPeriod": {
          "endDate": "2032-12-31T23:59:59+00:00",
          "startDate": "2026-01-31T00:00:00+00:00"
        }
      }
    ],
    "items": [
      {
        "id": "1",
        "relatedLot": "1",
        "deliveryAddresses": [
          {
            "region": "UK",
            "country": "GB",
            "countryName": "United Kingdom"
          }
        ],
        "additionalClassifications": [
          {
            "id": "70123000",
            "scheme": "CPV",
            "description": "Sale of real estate"
          },
          {
            "id": "79341000",
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            "description": "Advertising services"
          },
          {
            "id": "70120000",
            "scheme": "CPV",
            "description": "Buying and selling of real estate"
          }
        ]
      }
    ],
    "title": "Creative Agency",
    "value": {
      "amount": 1250000,
      "currency": "GBP",
      "amountGross": 1500000
    },
    "status": "planning",
    "legalBasis": {
      "id": "2023/54",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents",
      "scheme": "UKPGA"
    },
    "description": "Westminsiter City Coucil are seeking to  appoint a Creative Agency to develop a distinctive and inclusive brand identity for\n•\t98 private sale units within Building 5 of Phase 2, Ebury Bridge Road, SW1 (“Ebury Phase 2”); and\n•\t72 private sale units at 291 Harrow Road (“Harrow Road”).\nThe selected Creative Agency(ies) will be responsible for establishing and delivering the brand identity for both developments in collaboration with Westminster City Council (the “Council”), its appointed sub-consultants, sales agents, and associated suppliers.\nThe procurement shall be conducted under an Open Procedure in accordance with the Procurement Act 2023 (the “Tender Process”). The procurement will comprise two Lots:\n•\tLot 1: Creative Agency for Ebury Phase 2;\n•\tLot 2: Creative Agency for 291 Harrow Road.\nThe contract will span seven years, commencing on 31 January 2026 and concluding on 31 December 2032.\nBidders can participate and can be awarded for both lots. Bidders need to be aware WCC will reserve the right to award both lots to one bidder or WCC can appoint different suppliers for these lots. \nAwarding of Lots: \nThe bidder achieving the MAT for each Lot will be awarded a Contract. A single bidder can submit and win both Lots.\nWeighting Breakdown\n•\tQuality – 60% of which 10% will be for Responsible Procurement \n•\tCommercial – 40%\nProcurement Timelines (subject to change)\nPublish UK4 notice - 21st October 2025\nPublish Tender - 21 October 2025\nTender submission return\t20th November 2025 \nContract live date 31/01/2026\nBidders intersted in this opertunity should register their interst on our tenering portal.",
    "communication": {
      "futureNoticeDate": "2025-10-20T23:59:59+01:00"
    },
    "aboveThreshold": true,
    "mainProcurementCategory": "services"
  },
  "parties": [
    {
      "id": "GB-PPON-PJVD-6261-BPPJ",
      "name": "Westminster City Council",
      "roles": [
        "buyer"
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      "address": {
        "region": "UKI32",
        "country": "GB",
        "locality": "London",
        "postalCode": "SW1E 6QP",
        "countryName": "United Kingdom",
        "streetAddress": "64 Victoria Street"
      },
      "details": {
        "url": "https://www.westminster.gov.uk/",
        "classifications": [
          {
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE",
            "description": "Public authority - sub-central government"
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      "identifier": {
        "id": "PJVD-6261-BPPJ",
        "scheme": "GB-PPON"
      },
      "contactPoint": {
        "email": "procurementteammailbox@westminster.gov.uk"
      }
    }
  ],
  "language": "en",
  "planning": {
    "documents": [
      {
        "id": "061922-2025",
        "url": "https://www.find-tender.service.gov.uk/Notice/061922-2025",
        "format": "text/html",
        "noticeType": "UK2",
        "description": "Preliminary market engagement notice on Find a Tender",
        "documentType": "marketEngagementNotice",
        "datePublished": "2025-10-02T17:31:41+01:00"
      }
    ],
    "milestones": [
      {
        "id": "engagement",
        "type": "engagement",
        "status": "scheduled",
        "dueDate": "2025-10-10T23:59:59+01:00",
        "description": "If you have any questions please email: procurementteammailbox@westminster.gov.uk"
      }
    ]
  },
  "initiationType": "tender"
}