Official UK procurement notice
Copywriting Support for Course Pages
Authority: University of Kent (Education)
What is being bought
Published requirement descriptionThe University of Kent is seeking a supplier to produce engaging and conversion-focused copy for key undergraduate and postgraduate course pages for the University of Kent website. The University is looking for a specialist provider with experience writing course page copy for higher education. The supplier must understand how to take academic course information and translate this into clear and succinct content for key target audiences that make the University of Kent course offer stand out from its competitors. The University is currently undergoing a Website Transformation Project where new course page templates will be developed based on past analysis and best practice. The copy will need to fit into these new templates.
CPV: Writing agency services
The lotProcurement structure
single lot · value publishedLot #1AwardedPublished value£60,000
What it takes to wini
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Evaluation split and conditions of participation as published; the tender pack may add morei
How this buyer will score bids.
The evaluation criteria and weights exactly as published on the notice, grouped by family (price, quality, social value and so on).
Published sub-criteria (2)
- Technical: 65%
- Commercial: 35%
Published award criteria (2)
- Commercial: Participants must complete the pricing pro-forma enclosed at Schedule 6. The price will be evaluated as follows. Each Participant's total cost will be compared against the lowest cost submitted. This allows the Authority to calculate the percentage of marks to be awarded and this percentage is then applied to the total number of marks available for pricing (35%). Each response will be compared to the lowest total price or percentage as indicated in the following formula: Score = [[Lowest Price in £/Participant's Price in £] x price weighting]. Results will be rounded to 2 decimal places.
- Technical: Participants must submit a single response to each of the questions listed in the Technical Questionnaire document enclosed at Schedule 8. For each question, only the information you provide within that specific single question will be considered in evaluating your answer to that particular question. Any documentation uploaded elsewhere, or information not detailed within that single question response document, will not be considered in the evaluation of that question.
- Price carries 35 of 100 points: a 10% discount moves about 3.5 points. The method statement decides this lot, not the discount.
Price arithmetic assumes straight proportional scoring; the tender pack may use another formula.
Procedure terms & legal framework
From the official record- Procedure method
- Below threshold - open competition
- Legal basis
- UKPGA · 2023/54 Procurement Act 2023
- Procurement category
- Services
- Notice status
- Awarded
- Procurement threshold
- Below threshold
- Regulatory regime
- Standard
- Commercial structure
- Stand-alone contract (no framework)
- Competition type
- Competitive procedure
- GPA / WTO covered
- Unspecified in notice
- Recurring procurement
- Unspecified in notice
- First published
- 31 Mar 2025, 12:05 BST
- Last source update
- 8 May 2025, 17:11 BST
- Authority reference
JE24_007- FTS notice number
2025/S 000-011976- Latest notice
- Contract details notice (UK7)
- Classification (CPV)
- Delivery area
- Official registry OCID
ocds-h6vhtk-04fa92Find a Tender
- Reserved participation area
- K02000001
How it was run
Official notice- Submission deadline
- 11 Apr 2025, 09:00 BST
- Clarification deadline
- 7 Apr 2025, 12:00 BST
- Submission channel
- Official e-sourcing portal
- Electronic submission
- Allowed
Timeline
31 Mar 2025 → 8 May 2025 · 5 dates- Tender notice published31 Mar 2025, 12:05 BST
- Clarification questions by7 Apr 2025, 12:00 BST
- Submission deadline11 Apr 2025, 09:00 BST
- Contract starts1 May 2025, 00:00 BST
- Latest notice published8 May 2025, 17:11 BST
Notice history
4 events · 3 releases on Find a Tender · since 31 Mar 2025- Tender notice published31 Mar 2025, 12:05 BSTUK4
- Tender notice published7 Apr 2025, 08:51 BSTUK4
- Contract details notice published8 May 2025, 17:11 BSTUK7
- Status changed to complete8 May 2025, 17:11 BST
Published amendments (1)
County of participation removed
Commercial outcome & contract awards
Published awards, contracts and bid statistics, not a forecast| Awarded to | Value | Date | Status |
|---|---|---|---|
| Utterly Content Ltd t/a Pickle Jar Communications | £52,500 † | — | Awarded |
Contracts
Website Copywriting Project · Utterly Content Ltd t/a Pickle Jar Communications
- Signed
- 6 May 2025
- Value
- £52,500
- Period
- 7 May 2025 – 21 Jun 2025
- Status
- active
Contracting authority & participating public bodies
Bidders & participating suppliers
1 commercial party on the notice- Utterly Content Ltd t/a Pickle Jar CommunicationsAwarded supplier
Official documents & specifications (3)
Official links; attachments are not copiedNotices published for this procedure
- Contract details notice Contract details notice on Find a Tender
- Tender notice Tender notice on Find a Tender
- Tender notice Tender notice on Find a Tender