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Official procurement procedure

ID 4891033 - DAERA - LMCNI - Information Campaign for NIFQA Beef and Lamb

Advertising and marketing services
Advertising campaign services
Advertising management services
+1 more
Northern Ireland (UKN)
Published value
Not published
Submission deadline Not published
Lots published1
Procurement Intelligence
Published evidence · v1
Suitable for SMEs
Prepared 7 Sept 2026, 20:26 BST
A pre-calculated analytical view of official UK procurement facts, competition benchmarks and decision timelines.
Bid readiness
Review notice
Submission deadline not published
Check official notice for submission route
Scope structure
1lots
1 lot · 1 published item
1 published CPV family
Decision Velocity
~64 days
Typical sector award window after deadline
Sector median: 64 days
Contract lifecycle
Not published
No future linked contract end in retained records
No published extension signal
Pricing & Budget Savings
£1,000,000
Contract/award value: £1,000,000
1 award supplier linked
Bidding Competition
1 bids
1 SME bid · 1 electronic
No bid spread metrics published
Sector Market Benchmark (CPV 79)
Based on 13,031 published procedures
Median Winning Discount
9.17%
Award reduction below published budget
Typical Bids Received
4 bidders
Median competitive participation in sector
Typical Evaluation Window
64 days
Median time between deadline and award
Top Contenders in this Sector (CPV 79)
Active commercial suppliers winning public contracts in this field
SupplierAwards won in sectorTotal awarded valueAvg. winning discount
KPMG LLPCRN: OC301540
49 contracts£157,191,280,561-9.7% below budget
PRICEWATERHOUSECOOPERS LLPCRN: OC303525
36 contracts£78,121,082,603-6.3% below budget
HAYS SPECIALIST RECRUITMENT LIMITEDCRN: 00975677
36 contracts£57,303,208,486At ceiling / not disclosed
STHREE PARTNERSHIP LLPCRN: OC387148
34 contracts£13,244,279,400At ceiling / not disclosed
DELOITTE LLPCRN: OC303675
30 contracts£104,328,670,062-37% below budget
Ernst & Young LLPCRN: OC300001
28 contracts£54,840,655,892At ceiling / not disclosed
G2V RECRUITMENT GROUP LIMITEDCRN: 08067630
28 contracts£5,576,393At ceiling / not disclosed
TILE HILL INTERIM & EXECUTIVE LIMITEDCRN: 10484468
27 contracts£304,062,138At ceiling / not disclosed
Thomson Reuters (Professional) UK LimitedCRN: 01679046
27 contracts£3,662,531At ceiling / not disclosed
JISC SERVICES LIMITEDCRN: 02881024
25 contracts£22,142,230At ceiling / not disclosed
Evidence coverage
8/12 core inputs published
Standard procedure facts
Comparable published opportunities
Historic records ranked from matching published evidence. They are research comparables, not expected competitors or a price forecast.
Published procedurePublished valueMatching evidence
Mechanical & Electrical Framework - NINHMF (NPC) LIMITED · 24 Aug 2026, 15:44 BST
£500,000,000
same CPV family
same region
DfC – National Museums NI - Exhibition Interpretation Production (Graphics)National Museums Northern Ireland (NMNI) · 28 Aug 2026, 11:16 BST
£288,000
same CPV family
same region
ID 6543869 - Managing Agent for InterTradeIreland Innovation Boost Programme (Phase VII)InterTradeIreland · 28 Aug 2026, 14:07 BST
£2,841,000
same CPV family
same region
Peabody New Homes PR Agencies FrameworkPeabody Trust · 27 Aug 2026, 10:01 BST
£350,000
same CPV family
Media Buying Services, Integrated Marketing Campaigns and PR ServicesLlywodraeth Cymru / Welsh Government · 7 Sept 2026, 18:16 BST
£74,000,000
same CPV family
Method: tender-intelligence-v1. Values and dates are retained OCDS facts; missing source data remains unknown.
Procurement Executive Summary
AI & Search Synopsis
Generated from official OCDS record
Tenderline Synopsis: Livestock and Meat Comission for Northern Ireland: "ID 4891033 - DAERA - LMCNI - Information Campaign for NIFQA Beef and Lamb". Published status: complete. Published value: Value not published. 1 published lot. Submission deadline not published. See the official notice for participation instructions.
Contracting AuthorityLivestock and Meat Comission for Northern IrelandScope & CategoriesNot publishedSubmission Window
complete
No deadline published
Submission GatewayDirect notice routeLegal Basis & RegimeStandard procurementEstimated Value (exc. VAT)Not published
Bidder Intelligence · Authority Profile: Livestock and Meat Comission for Northern Ireland
Market Analytics
View Authority Profile →
Derived from OCDS awards & bid statistics
Published history for Livestock and Meat Comission for Northern Ireland. These figures describe retained records, not a forecast of bids or a measure of buyer bias.
Published-to-award variance
Not availableInsufficient comparable data
Requires at least 5 comparable procedures
Competition Density
1Bids / Report (median)
100% of reports have one bid
Supplier ConcentrationHigh Concentration
GENESIS ADVERTISING LTDTop vendor: 100% of attributable value
Payment Terms
Check noticePublished terms
Payment obligations depend on the applicable regime and contract. Consult the official documents.
Coverage: 1 active published awards; 1 bid reports (which may be per lot). Supplier values exclude multi-supplier awards, frameworks and DPS, and use GBP only. They are published award values, not payments. Published-to-award variance compares single-lot, single-award, single-supplier GBP procedures with explicitly non-framework/non-DPS status; increases remain in the average. Unpublished data stays unknown. Awarded suppliers are winners, not all bidders.
Historical Awarded Suppliers in this Category (CPV 79):
Supplier NameHistoric AwardsAttributable ValueAvg. Price Discount
GENESIS ADVERTISING LTD1 win£1,000,000—
Procedure terms
Contracting AuthorityLivestock and Meat Comission for Northern Ireland
Procedure methodNot published
Procurement categoryNot published
Statuscomplete
Framework / DPSNot published
CompetitionNot published
Above thresholdNot published
Legal basisNot published
Tender period startsNot published
Clarification deadlineNot published
Electronic submissionNot published
Submission languagesNot published
Published7 Nov 2023, 15:52 GMT
Last source update7 Nov 2023, 15:52 GMT
Recurring procurementNot published
ClassificationAdvertising and marketing services, Advertising campaign services, Advertising management services, Advertising services
Delivery area
Northern Ireland (UKN)
OCIDocds-h6vhtk-03f603
What is being bought
The Livestock and Meat Commission for Northern Ireland (LMC), wishes to appoint an advertising agency to provide market information services to promote Northern Ireland Farm Quality Assured (NIFQA) beef and lamb in the domestic market. Based on research data outlined in this report, LMC believe that a media neutral market information campaign partnered with accompanying supportive creative materials is a worthwhile value for money activity to support the achievement of LMC strategic aims and objectives. This specification sets out the reasons for this and provides the relevant datasets in support of LMC’s strategic objectives.
What changed
From the official release history
  1. Status changed to complete
    7 Nov 2023, 15:52 GMT
  2. Official notice release published
    7 Nov 2023, 15:52 GMT
  3. Buyer information updated
    7 Nov 2023, 15:52 GMT
  4. tender value changed
    25 Aug 2023, 08:19 BST
  5. Status changed to published status
    25 Aug 2023, 08:19 BST
  6. Official notice release published
    25 Aug 2023, 08:19 BST
  7. Submission deadline changed to published date
    25 Aug 2023, 08:19 BST
  8. Published value updated to £1,000,000
    22 Aug 2023, 15:21 BST
  9. Status changed to active
    22 Aug 2023, 15:21 BST
  10. Official notice release published
    22 Aug 2023, 15:21 BST
  11. Submission deadline changed to 21 Sept 2023, 15:00 BST
    22 Aug 2023, 15:21 BST
  12. Buyer information updated
    22 Aug 2023, 15:21 BST
Lots and requirements (1)
Published by the contracting authority
  • Lot 1 · #1
    Individual lot title not published
    cancelled
    Published valueNot published
    The Livestock and Meat Commission for Northern Ireland (LMC), wishes to appoint an advertising agency to provide market information services to promote Northern Ireland Farm Quality Assured (NIFQA) beef and lamb in the domestic market. Based on research data outlined in this report, LMC believe that a media neutral market information campaign partnered with accompanying supportive creative materials is a worthwhile value for money activity to support the achievement of LMC strategic aims and objectives. This specification sets out the reasons for this and provides the relevant datasets in support of LMC’s strategic objectives.
    Contract periodNot published
    EligibilityNot published
    Options / renewalNot published
Timeline
  1. Procedure published
    7 Nov 2023, 15:52 GMT
  2. Award active
    Not published · Not published
  3. Contract active
    Signed 7 Nov 2023, 00:00 GMT · £1,000,000
Commercial outcome and competition
Awards
GENESIS ADVERTISING LTD
Not published · Not published · active
Contracts
Contract
£1,000,000 · signed 7 Nov 2023, 00:00 GMT · active
Bid statistics
bids: 1 (lot 1)
electronicBids: 1 (lot 1)
foreignBidsFromEU: 0 (lot 1)
foreignBidsFromNonEU: 1 (lot 1)
smeBids: 1 (lot 1)
Buyer and organisations in this procedure

Livestock and Meat Comission for Northern Ireland

Contracting authority GB-FTS-97794
View buyer profile

  • Livestock and Meat Comission for Northern Ireland
    buyer

    Lissue Industrial Estate, 1A Lissue Walk, Lisburn, UK, BT28 2LU
    [email protected]

  • GENESIS ADVERTISING LTD
    supplier

    33 College Gardens, BELFAST, UK, BT9 6BT
    [email protected]

  • The UK does not have any such bodies with responsibility for appeal/mediation procedures. Instead; any challenges are dealt with by the High Court, Commercial Division, to which proceedings may be issued regarding alleged breaches of the PCR 2015 as amended.
    reviewBody

    Belfast
Documents (0)
Official links; attachments are not copied
No data
No linked documents are published
Related procedures (0)
No data
No related procedures published